As the next generation of business owners strengthen their position in the family business, how will their actions today on key business issues such as digital and ESG help them take their business to the next level? Is it enough to follow in the footsteps of the current generation, or redefine what being a leader means to them? Loke Shu Kew, NextGen Club Lead at PwC Malaysia, provides insights into the NextGens' outlook on the future, as well as key takeaways from PwC's Global NextGen 2022 Survey.

Image Credit: shutterstock | Amorn Suriyan

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