Esther, creator of @asianfounded, has responded to EVERY request for collaboration she's received from Asian-founded brands and businesses. Incredible, right?? We dive into:
- her thoughtful and creative approach to representing brands and businesses, and pricing her impactful offerings
- the surprising reason she doesn't share her name on @asianfounded
- tips for working with brands and social media agencies
- industries that are more difficult to represent
- how amplifying diverse brands and businesses has expanded her view on what it takes to be an entrepreneur
More about Esther:
Esther Lee grew up in Seoul, Korea until the age of 11 when her family immigrated to sunny California. Esther graduated from UCLA and worked as an on-air reporter for a few years before switching her career to become a TV producer. Last summer, she launched Asian Founded, a social media agency that works exclusively with Asian-founded brands and businesses. During her free time, she loves meeting new business owners, hiking, and trying new pastry shops with her husband.
⟡ instagram: @asianfounded
⟡ tiktok: @asianfounded
⟡ website: www.asianfounded.com
⟡ email: [email protected]
⟡ recommend a business: comment on @asianfounded posts or DM @asianfounded!
Businesses mentioned:
Covry, Baisun Candle, Mala, JIA, Emme
Episodes mentioned:
🎙️160. 2021 bamboo & glass Wrapped!
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