In this episode, Tom Lydon sits down with Emily Binder, marketing futurist and founder of Beetle Moment Marketing, to explore what it really means to build a personal virtual brand.
Emily shares practical tips on:
Whether you're a novice creator, seasoned pro, or simply curious about where branding is headed, this episode delivers.
Timestamps:
(0:00) Welcome
(0:50) Who Is Emily Binder?
(2:20) How Do You Define A Brand
(3:30) Embracing Virtual Communication + The Return To The Office
(6:15) Being In Person Is Important When You’re Young
(7:07) Committing To Your Personal Brand
(9:45) Dress For The Job You Want
(11:11) Leveraging Social As A Professional
(14:10) The Best Social Platforms For Professionals
(16:45) YouTube vs. Instagram
(17:57) Getting Started On Social
(21:00) Texting vs. Email
(23:18) Differentiating Yourself with AI
(29:23) The Human Touch Matters More Than Ever
(30:00) Virtual Brand Breakthroughs
(32:05) The Negative Effects of Technology
(34:15) Meeting Online Friends IRL
(37:25) Maintain An Abundance Mindset
Links:
Emily’s Website
Emily’s Mini Podcast
Beetle Moment Marketing
Emily’s Tech and Gear Checklist
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