Is your financial institution doing all it can to build and maintain strong, long-term ties with key customer groups? Her Bank tailored specific experiences to reach women customers who lacked a strong banking relationship.

Discover what’s behind launching a niche brand:

• How Her Bank was born during the pandemic to meet the unmet needs of women who lacked strong banking relationships and faced financial uncertainty.
• Why authentic conversations — not just data — are key to understanding customer pain points and building trust across diverse demographics.
• Why success is measured not just in growth, but in integrity, intention and the ability to improve lives.

Insurance companies face significant challenges in keeping up with changes in statutory requirements amid intensifying workforce pressures. Learn about key evolving issues affecting your filings:

• The growing talent gap in statutory accounting, driven by retirements and limited new entrants to the field
• The role of technology in streamlining workflows, improving collaboration and delivering contextual guidance for complex filings
• Why successful filings require more than software — how support and education are critical to reducing stress and improving outcomes

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How can companies deliver secure digital customer experiences without sacrificing customer convenience? In this episode of Bank on Wipfli, we explore how organizations can break the traditional trade-off between security and ease of use in digital workflows.
Wipfli’s Robert Zondag, partner, talks with Tracy Fox, co-founder and chief revenue officer of Botdoc, about the future of secure customer engagement, including:
• The 72% disconnect between companies’ perceived customer experience and
actual customer satisfaction.
• The impact of friction-filled security processes on customer drop-off and delays.
• How COVID accelerated digital transformation and created demand for remote, seamless workflows.
• The role of fluid, modular workflow automation in reducing friction and improving outcomes.
• Why companies must rethink “sharing” vs. “sending” data to meet customer expectations.

When should financial institutions look to integrate AI into their operations, and how should they do it? In this episode of Bank on Wipfli, we explore practical considerations for AI use in the industry, with a focus on security and user experience.

Wipfli’s Robert Zondag, partner, and Matt Sabo, director, talk with Joseph Pellissery, Chief Information Officer at Wescom Credit Union, about AI adoption strategy, including:

• The use of AI in quality assurance for financial institutions.
• The importance of balancing security measures with user experience considerations.
• The growing need for digital access for credit union members.

With many agricultural lenders aging out, there is a talent shortage within agricultural lending. This shortage emphasizes the need for more automation and AI to reduce support tasks and allow lenders to focus on true risk management and better productivity.
In this episode of Bank on Wipfli, we dig into the role of AI and automation in modernizing the world of agricultural lending. Special guest Croptell Founder Scott Sartor joined Wipfli Partner Robert Zondag to discuss:
• The role of communication between farmers and lenders in financial decision-making.
• The use of AI to automate loan approval processes.
• Enhancing efficiency in agricultural lending.

Listen in to learn how data utilization can improve a lender’s loan portfolio in agricultural lending.

How can financial services organizations integrate AI into their operations to enhance customer experience while ensuring safety and compliance? In this episode of Bank on Wipfli, we explore the rise of AI in the financial sector, with a focus on delivering seamless client interactions while maintaining data security.

Special guest Ben Nichols, co-founder and head of product at Directlink and data science professor at Syracuse University, joined Robert Zondag, partner at Wipfli, to discuss:

• AI integration strategies for financial services organizations.
• The importance of providing customers with a seamless experience across platforms and channels.
• Approaches for ensuring data security and compliance while integrating with AI platforms.

How can employee stock ownership plans (ESOPs) be used as a succession planning tool for registered investment advisor firms? In this episode of Bank on Wipfli, we explore the benefits of ESOPs and discuss how to implement them.

Special guest Nicholas Karalis, vice president of Wintrust Commercial Banking, joined Wipfli partner Robert Zondag to discuss:

• The tax advantages of ESOPs for both sellers and companies.
• How to successfully implement an ESOP.
• How companies structured as S corporation ESOPs may be tax-exempt, making them an attractive option for ownership transition.

Banking products provided by Wintrust Financial Corp. banks. Member FDIC. Equal Housing Lender.

How can financial institutions leverage wealth programs to enhance customer relationships and community impact? Over the next 20 years, $84 trillion in assets are expected to be transferred, and this episode of Bank on Wipfli explores what financial institutions can do to connect with the next

generation and retain those assets.

Special guest Anne Schutt, Vice President of Business Development for Midwestern Securities, joined Wipfli’s Robert Zondag, Partner, to discuss:

• The importance of board support and involvement in wealth programs.

• Strategies for engaging with the next generation during the great wealth transfer.

• Steps to start a new wealth program from scratch.

How can firms effectively implement and manage the new SEC cybersecurity rules? Listen in on this episode of Bank on Wipfli to find out how you can stay in compliance and protect against the looming threat of a cyberattack.

Wipfli consultant Derek Olson joined Wipfli’s Robert Zondag, partner, and Paul Lally, partner, to discuss:

• The importance of having a comprehensive incident response plan to manage cybersecurity threats.
• The necessity of monitoring third-party service providers to help ensure compliance and mitigate risks.
• The risks associated with serious cybersecurity incidents.