If brands want to connect with Gen Z—especially during live events—they must rethink traditional advertising and meet them where they live—on their phones.
Brands have a unique opportunity right now to leverage this new-ish social commerce trend and use it to blow their customer acquisition goals out of the water.
I credit the thriving state of our business to the unwavering dedication of our customers, our heirloom-quality and meticulous attention to detail, our blossoming affiliate program, and our ability to be flexible with the changing times.