BANKNOTES minted by #paid

The truth is, the economy is shifting. Employees are free to find followings online—and with those followings, they can leverage new opportunities.

Find out how CVS pharmacy grew through weekly sales, fanatic couponing, and sophisticated loyalty programs—and how that growth is fueling the future of CVS as a healthcare giant.

And what other creators can learn about curation, turning a hobby into a business, and staying true to oneself.

Before Aimé Leon Dore secured the bag and got a major co-sign from LVMH (Moët Hennessy Louis Vuitton). This morning, Business of Fashion reported that LVMH took a minority stake in ALD, the American sports + streetwear brand based out of New York City.

How retailers are leveraging digital assets to boost brand recognition, engage buyers, and grow communities

To better understand how brands can master social advertising, I talked to the Tsar-itsa of social advertising, Savannah Sanchez.

Brands like Duolingo, Grubhub, and KFC are running through their own versions of this formula, all with successful view counts on TikTok, YouTube, and even the Lifetime Channel. But we have to ask — is the sass leading to sales?

Retailers who face a decline in sales or foot traffic—especially once consumers get back in-store—will need to shake things up if they hope to compete with brands like Scotch & Soda.

How are brands working through these issues and what does the future hold? I recently connected with Jay Mohr of TCHO and Spencer Findlay of Cancelled Plans to see how they were managing this new challenge (and what they can expect in the coming months).

A conversation with community experts about how to build a community in 2022 and why it even matters at all.