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Viewers spent 81 million hours on 'Just Chatting' content—23 million more than Fortnite—expanding Twitch beyond gaming, strengthening the case for brands to get in on Twitch sponsorships.

How a top-of-funnel content experiment led to a strategy rehaul

Creators might have started as nothing more than billboards for the brands that paid them, but now Creators are their own brands. Let's look at how we arrived here.

If TV is dead, why are traditionally DTC companies spending millions of dollars on ads?

After Drake picked up the controller and played Fortnite with Ninja, streaming gained legitimacy in the eyes of millions around the planet.

The Always Pan’s success may, in part, be attributed to shallow reasons: it’s just so … pretty. Our Place may just be the first piece of cookware designed with Instagram creators in mind.