Alicia Grande is the CEO at the helm of Grande Cosmetics’ thriving business, which has expanded into multiple categories, including best-selling, beauty-enhancing formulas that help promote healthy, vital lashes, brows, lips and hair. Her female-founded brand employs a diverse staff of women of all ages and backgrounds to help keep Grande Cosmetics’ assortment of functional cosmetics robust, fun, and inclusive. On this episode Celeste and Alicia talk about what it takes to establish and successfully run a beauty empire, her journey in the beauty industry, and how her products differ from other lash, brow, and lip products on the market.