On this episode of the James Loud Podcast, James sits down with Barney from Green Dawg Cultivators, one of Northern California’s respected legacy cultivation crews. Founded in 2014 in Sacramento, Green Dawg built its reputation by combining rare genetics, craft indoor techniques, and consistent quality — growing from a small collective into a globally recognized brand known for its deep catalog and collaborations across the industry.Barney shares stories from the early days, the evolution of modern genetics culture, and what it really takes to stay relevant in a fast-moving market where trends change overnight. The conversation dives into production philosophy, scaling without losing authenticity, and how legacy operators adapted as the industry transitioned from underground roots to regulated business.If you’re interested in cultivation, breeding, entrepreneurship, or the real history behind today’s most talked-about flavors and brands — this episode is packed with perspective from someone who lived it.Follow James Loud:Instagram: https://instagram.com/JamesLoudInstagram: http://instagram.com/jamesloudpodcast/Spotify: https://podcasters.spotify.com/pod/show/james-loudFollow Barney:Instagram: https://www.instagram.com/barneyhasagreendawg/Produced by Gears and GritInstagram: https://www.instagram.com/gears.and.grit/About the James Loud Podcast:Hosted by award-winning breeder, author, and innovator James Loud, the show explores the art, science, and culture of modern plant genetics, sustainable cultivation, and community storytelling. Based in the San Francisco Bay Area, James brings decades of experience, creativity, and insight to every episode.In 2024, the show was honored as Podcast of the Year by the International Industry Awards for its commitment to education, storytelling, and innovation. Each week features voices from across the creative and agricultural worlds — all united by passion, authenticity, and craftsmanship.Join us on this award-winning journey as we explore the future of cultivation, creativity, and culture.