Barrels and Business

How good are you at SIMPLIFYING AND PRIORITIZING?

This is something John Blake has had to do in many areas of his life and something he URGES his clients to do. John is a Sales Growth Strategist with over 30 years of experience in the market. He has developed his own system to help huge brands, such as Oakley, sell BIG TIME.

During this episode, he shares the seven holes that are DRAINING your lead generation strategy and how these are inflection points you can use to CONVERT those leads.

Want to get started right now? One of the most important things to do is FOLLOW UP! Did you know that 80% of sales are done AFTER the FIFTH follow-up? And there you are, too shy to contact a client more than twice!

Another big piece of advice John provides is to BRING INNOVATION. Many business owners find themselves copying what the competition is doing, instead of bringing their authenticity and CREATING THEIR OWN LANE. 

Don’t be scared of applying things you might have learned in another industry to the one you are in right now. THAT’S HOW YOU INNOVATE! 

You need to be DIFFERENT from the rest and make your audience understand what makes you special. Why are YOU different? 

KNOWING YOUR AUDIENCE is key as well! And it’s not just about knowing what product they are looking for. It’s also about identifying THE PROBLEMS the product is going to bring to them.

What does this mean?

If you are selling TVs, then they are going to need someone to install the TV. Why are you not offering that service RIGHT NOW? Bundling and establishing strategic partners with other providers is KEY to engage with customers and be able to provide as many solutions for them as possible. This should be a PRIORITY.

And something else you need to prioritize is BRINGING IN THE RIGHT PEOPLE. John explains why you SHOULDN’T HIRE the people you like or people who are just like you. 

It’s all about simplifying the process and hiring for ONE CORE CAPACITY.

There are A LOT MORE tips and strategies in this episode. From recruitment tools to how to improve your proposal system when you are selling to new and existing clients. 

Plus, John is very candid about his life story and he shares with us how he faced the worst situation of his life while starting a new business and raising two infants on his own.

If you are ready to LEARN and bring your sales to ANOTHER LEVEL, then hit play! I know you want to and TRUST ME, you’re not going to regret it.

Key points 

• (00:00): Welcome to Barrels and Business!
• (04:29): Applying something from one industry or job to a completely different context successfully.
• (10:23): The importance of controlling the message and setting a definite difference when it comes to standing out from competitors. 
• (16:26): The seven holes or mistakes that lead to the failure of a lead generation strategy.
• (23:26): Follow-up is one of the most important parts of the sales process.
• (30:48): Re-engaging people is an important leverage point that can be used to increase revenue and keep clients. 
• (35:44):  Finding the right pricing is all about testing different offers and being willing to change and adjust an offer accordingly.
• (41:02): Understanding the problem the client has is key to be able to identify the audience that will bring significant revenue to a business. 
• (50:12): The problem with hiring people who are just like you or people you like.
• (01:01:04): Using a recruiting tool to analyze the characteristics that make your employees excel and turn them into benchmarks for any new hires.
• (01:08:46): The enormous challenges John went through raising his kids and being a business owner after his wife passed away.
• (01:13:26): The two big beliefs that helped John cope during the most difficult times of his life.
• (01:19:08): When you look for the positives even during the worst times, you slowly start finding them everywhere. 
• (01:25:35): The importance of looking for someone to talk to and seeing a mental health specialist when necessary.
• (01:30:12): Being prepared and knowing what to expect when going to a new surfing spot.
• (01:32:36): Pushing out of the comfort zone to progress and continue growing. 

Key takeaways & quotes 

• Choosing which clients NOT to work with is as important as finding the right clients for you.
• “80% of sales are done after the fifth follow-up”
• “An offer is a product, plus bonuses, plus terms”
• Understanding the problems that come with a purchase is key to be able to offer additional products or services
• Hiring people that you like does not mean they are going to succeed or be a good fit for the position
• “You need to hire for one core competency”
• “You don’t get sent a challenge that you can’t solve.”
• “We tend to say no to ourselves before anyone else does”

Connect with Me and the Barrels and Business Community

• Facebook: https://www.facebook.com/barrelsandbusiness/
• Instagram: https://www.instagram.com/jadegreenau/
• Linkedin - https://www.linkedin.com/in/jadegreenau
• YouTube: http://bit.ly/youtubejadegreen
• Website: https://www.jadegreen.com.au/

Connect with John Blake

• Website:  https://john-blake.com.au/ 
• John’s Instagram: https://www.instagram.com/john_blake88/ 
• Facebook: https://www.facebook.com/JohnBlakeSalesBreakthroughSolutions 
• John’s Facebook Group: https://www.facebook.com/groups/371197349917640/user/627559922 
• John’s Story: https://jcb-phoenix.tumblr.com/post/15025263497/why-i-had-to-do-this 
• John’s LinkedIn: https://au.linkedin.com/in/johnblakesbt 

Mentioned resources

• Topgrading: https://amzn.to/3xzEWnY
• The Alliance: https://amzn.to/2VH60of
• Your Erroneous Zones: https://amzn.to/3lKSF97
• How to Talk to a Widower: https://amzn.to/3lPvPNq
• Solving the follow-up process: http://www.johnblakeaudio.com/ 

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Does what you DO align with who you ARE?

Or are you just doing what you think you SHOULD be doing?

Cyprien Clerc from the FutureSeeds podcast interviews Jade in an episode FILLED with so many practical insights you might want to take notes to keep up.

Jade talks about the importance of taking the first step to find alignment, which is BEING HONEST WITH YOURSELF. You might have convinced yourself that you are thriving in life when, in reality, you are doing the things you think you should be doing, not what you truly want.

Plus, she provides tools to identify what your VALUES are and how to be consonant with them. This will mean cutting bridges with the people, jobs, and businesses that are not aligned with who you are, AND THAT’S OK.

Remember, every little thing you say yes to means saying no to something else. That’s why it’s SO IMPORTANT that you take a hard look at your purpose and what you want to achieve and make your choices accordingly.

Finding YOUR PATH sounds as ambiguous as it gets. Jade gives practical tools, such as taking the first step and reverse-engineering this process by identifying what your goals are AND THEN working from there to identify the steps you need to take to get there.

Starting with WHAT YOU LOVE and asking yourself how you want to serve others is KEY to be successful in this process.

Staying in alignment is not easy but knowing your values and keeping them in mind is what will allow you to determine what is acceptable and what isn’t. You can’t impose your values on someone else but you can establish the VIRTUES you want to see in your business and choose employees and clients that align with this.

No one does this perfectly all the time and Jade is very candid about it. She talks about the times in which she stepped away from her values and found herself reaching burnout because she wasn’t being TRUE TO HERSELF.

And this is another KEY LEARNING from this episode! YOU ARE GOING TO FAIL but how you face this failure and your resilience are what’s going to determine your success as an entrepreneur. Failure is a learning opportunity that will allow you to grow and do things differently AND BETTER the next time.

You need to be DISCIPLINED and apply this mindset to everything. By being disciplined, you will have the freedom to do the things you want to do and that will bring fulfillment to your life.

Jade gives many other important tips and tools for entrepreneurial success, such as the steps you need to take to MONETIZE your idea and key insights into building your personal brand.

This conversation is insightful, practical, as honest as it gets, and a wealth of knowledge all in one. What on Earth are you waiting for? Tune in RIGHT NOW! (link)

Key points 

• (00:00): Welcome to Barrels and Business!
• (01:34): Trying to have all the nice things despite being immersed in debt or doing something that is not really fulfilling and calling it thriving when it’s barely surviving.
• (06:14): Identifying what truly makes you happy and reverse-engineering your path to get there.
• (09:13): Cultural programming can become a self-sabotage tool that doesn’t allow for growth and achievement.
• (11:26): Learning what aligns with your personality and using your current skills and acquiring the new ones you might need to work towards that goal.
• (18:37): The cost of not being coherent with your values. 
• (24:32): Not loving your job leads to burnout and a ripple effect that affects others in your company.
• (30:18): Only a small fraction of people truly have a calling. A purpose can be simply coming into this world to have a specific experience.
• (38:07): Not everyone has to be an entrepreneur. Finding a structure that aligns with your values and joining it can be equally satisfying. 
• (44:23): Resilience is instrumental for an entrepreneur. Being able to bounce back and learn from failures is always necessary.
• (51:33): The steps towards monetizing your idea involve discipline, planning, and identifying the paths that can help you get to your goal. 
• (57:50): Doing the necessary market research to understand the potential of your idea. 
• (01:00:19): Jade’s realization of what was holding her back and how she had to shatter her own identity to be able to reinvent herself.
• (01:08:55): Branding is a lot about what is the image and the feeling you want to elicit in others when you enter the room.
• (01:13:33): Jade’s programs for business owners and entrepreneurs setting the foundations for their brand and building kickass teams and company culture.
• (01:16:8): Jade’s drive and desire to impact other people and help others build better businesses and change the world through intent and actions. 

Key takeaways & quotes 

• Thriving isn’t about the amount of money you make but about constantly being in flow doing what you love.
• Finding out what the best version of yourself is before striving for that is key.
• Asking yourself “who do I want to help” or “who do I want to serve” is the best way to find what can truly light you up.
• “The super high-performing teams feel safe to be vulnerable.”
• “Just because you can do it doesn’t mean you should do it.”
• “Everything you say yes to, you say no to something else. You have to ask yourself if you are willing to say no to that.”
• Knowing when to stop is as important as knowing when to speed up.
• Performing market research and surveying your audience is key to see if your idea can work.
• “What holds you back is who you are and who you’re refusing to become.”
• A personal brand needs to be in alignment and authentic to be able to succeed.

Connect with Me and the Barrels and Business Community

• Facebook: https://www.facebook.com/barrelsandbusiness/
• Instagram: https://www.instagram.com/jadegreenau/
• Linkedin - https://www.linkedin.com/in/jadegreenau
• YouTube: https://www.youtube.com/JadeGreen
• Website: https://www.jadegreen.com.au/

Connect with Cyprien Clerc

• Facebook: https://www.facebook.com/cyprien.clerc 
• Website: https://www.futureseeds.news/author/cyprien_clerc/ 
• LinkedIn: https://www.linkedin.com/in/cyprien-clerc-5186016/ 
• Instagram: https://www.instagram.com/thefutureseedspodcast/ 
• Podcast: https://www.listennotes.com/podcasts/the-futureseeds-podcast-cyprien-clerc-2Lkq0Rh9ItJ/ 

Mentioned resources

• Ikigai training: https://www.udemy.com/course/learn-ikigai/ 
• What I Know for Sure: https://amzn.to/3rC68kB
• The Code of the Extraordinary Mind:https://amzn.to/372vz5p
• What You Do Is Who You Are: https://amzn.to/2VgG8Pm
• The Hard Thing About Hard Things: https://amzn.to/2UN7xJ7
• Extreme Ownership: https://amzn.to/3x3PpYx

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Have you CONNECTED with your soul?

And what on Earth does that mean? Also, how can this impact your business? Danny Salfield interviews Glen Casey and me in this episode and let me tell you, Glen is one of THE MOST soulful people out there!

This conversation was SO GOOD we ended up doing a post-show after the episode “ended”. We just couldn’t stop talking!

After a transformative experience in his 20s in which he connected with his soul, Glen had an entirely new perspective on life. This allowed him to become a successful brand manager, and he was the one responsible for bringing Patagonia to surfing in Australia!

However, his life hasn’t been without setbacks and it was RECONNECTING with himself and his soul that allowed him to keep going! 

Glen is as vulnerable as it gets during this episode in which he provides excellent tips and strategies for business owners like you.

Glen talks about his “two Ps” involved in growing a brand. These are PEOPLE and POSITION. It’s all about connecting with others and offering things they truly want or need. He also talks about the importance of NOT OVERSELLING for the sake of making more money! 

The key to long-lasting relationships with clients is to give them what they need and then THEY’LL KEEP COMING BACK FOR MORE.

Glen also talks about strategies such as changes in pricing and how to enter a new market. He has firsthand experience and has learned a thing or two about marketing to a NEW AUDIENCE, which can be a very scary endeavor.

We also go deep into the importance of leveraging the VIRTUES of a company to keep it true to the culture and goals you have set for it. Also, we talk about how YOUR LEADERSHIP has a ripple effect on the entire company and all employees AND clients.

Remember, WHAT YOU DO IS WHO YOU ARE and just talking about it is not going to get the job done. 

As Glen puts it, taking ACTION is what is truly going to make your business thrive. Plus, you can also apply this to your personal life.

There is SO MUCH to unpack here, from amazing business insights to the importance of connecting with your soul and truly bringing your ENTIRE EXISTENCE to a new level of balance.

Are you ready to connect? LISTEN NOW! 

Key points 

(00:00): Welcome to Barrels and Business!

(03:26): Danny’s experience at Rip Curl and how it shaped the way in which he saw branding.   

(07:18): The lifetime of brands and how they evolve once they start growing at a fast pace.

(15:51): The importance of thinking about the true needs of the client before attempting to sell them every possible thing. 

(22:21): How a change in pricing can create awareness about a new brand in a significant way.

(26:09): Finding a connection between your current product and audience and that new audience and the product you want to offer.

(33:27): How Patagonia branded its items to encourage people to buy its sustainable products even if they were more expensive.

(41:26): The importance of the ripple effect of leading by example in different contexts, including waste management, sustainability, and planet plus strategies.

(49:26): How Danny found himself and his brand after losing everything he had both in his personal and professional life.

(57:06): Connecting with the soul and the incredible impact it can have in the growth of the business. 

(01:03:23): How to build a digital vision board and why it leads you to achieve what you want. 

(01:13:43): Danny’s life-threatening experience jet-skiing.

(01:19:40): Men-father programs to increase connection and bring back intimacy into the relationship.

(01:22:32): Letting go and learning from all experiences by connecting to the soul.

Key takeaways & quotes 

• Thinking about the long term and being strategic is key to build durable relationships with clients.
• Penetrating a new market is all about marketing, branding, and presenting a unique value proposition.
• When branching out, you gotta help people put the dots together between your current product and your new product.
• “It’s our job as business-owner to be the ripple effect and helping lower anxiety and depression.”
• “What you do is who you are.”
• “People don’t buy what you are, they buy what you believe in.”
• Accepting and meeting the experiences that come your way is key for life.
• “The key to freedom is discipline.”
• Every individual has a feminine and masculine duality.

Connect with Me and the Barrels and Business Community

• Facebook: https://www.facebook.com/barrelsandbusiness/
• Instagram: https://www.instagram.com/jadegreenau/
• Linkedin - https://www.linkedin.com/in/jadegreenau
• YouTube: https://www.youtube.com/JadeGreen
• Website: https://www.jadegreen.com.au/

Connect with Glen Casey & Danny Salfield

• Website: www.caseandcoproductions.com 
• Instagram: @glen_casey and @sandpitdanny

Mentioned resources

• Outdated Children: www.littlehouseproductions.com.au 
• Arne Rubestein’s - The Rites of Passage Institute https://ritesofpassageinstitute.org/about/ 
• The Untethered Soul: https://amzn.to/3yURM14

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Are you RESPONSE-ABLE?

Being able to respond requires you to be in the right mindset, managing your stressors instead of letting them accumulate, build up, and lead you to an explosion that can have terrible consequences for you and your team.

When you or anyone in your team explodes because of a trigger, this means the person is REACTING INSTEAD OF RESPONDING. 

But what’s the problem with reacting?

Kyle & Jade are together once again to talk about the importance of being response-able, the stressors that can make the workplace feel like a minefield, and the tools you can implement RIGHT NOW to make a drastic change in this.

One of the things you need to keep in mind is that YOUR ACTIONS as a leader trickle down the ladder of your employees. Therefore, you should always ask yourself what is the RESPONSE YOU WANT from your team?

If you are snapping and being erratic all the time, that’s exactly how your team is going to behave. Think of the BEST LEADER you’ve worked with, the one who made you want to be better and give more at work.

That’s EXACTLY what you should be thinking about when you lead. One commonality across leaders worldwide is that they TAKE CARE OF THEMSELVES. People often think that leaders should sleep 2 hours a day, barely eat, and exist solely for their jobs to be successful.

This is an absolute LIE! The best leaders make sure they take time for themselves, usually using it to stay active be it by practicing a sport or any other activity that engages their mind and allows them to connect WITH THEMSELVES.

Do you do the same?

This is the only way in which you can truly take care of your employees. To promote responses instead of reactions you need to UNDERSTAND where your employees are coming from, their buttons, and their triggers. Otherwise, your workplace will be in constant chaos.

The key here is to CONTROL WHAT YOU CAN CONTROL. This allows you to manage the things you can’t control more successfully. 

Jade and Kyle provide great real-life examples and tools to help you implement these strategies. It’s all TAKING THE TIME to invest in how you manage your team and being willing to let go when it’s necessary

Ready to learn more? Go NOW to link

Key points 

• (00:00): Welcome to Barrels and Business!
• (04:50): The importance of avoiding a breaking point or threshold that leads you to react instead of responding.
• (07:16): There are usually many stressors that might lead you to accumulate pressure until you explode and react in an unproductive way.
• (09:40): Nutrition can have an important impact on the ability of leaders to lead and communicate with their team as well as the energy they transmit to others.
• (13:57): The dangers of making a decision when you are overly energized from things like excessive caffeine intake or crashing from a high intake of carbs.
• (16:20): As a leader, it’s important to understand how others work and what their triggers and buttons for reacting instead of responding are.
• (22:30): Leaders need to be “the meat in the sandwich” and manage the pressure they are putting on the rest of the team in the best way. 
• (25:37): The most inspiring leaders take care of themselves, practice a sport, or are physically active, which allows them to take care of others.
• (29:24): Tools to help employees to be more active during work and helping them activate their mind in the process. 
• (37:06): As a leader, you can help a team that has become negatively competitive by encouraging them to play for outcomes instead of goals. 
• (41:58): Sports can be a good example of how to improve the strength of a work team. 
• (43:58): Sometimes, as the business changes, one of the team members can’t change with the business. It’s important to identify when it’s time to help them find the right role for them somewhere else. 

Key takeaways & quotes 

• It’s important to process stressors as they come to avoid accumulating them until the point of exploding and reacting instead of responding.
• Controlling the things you can allows you to better manage the things you can’t control.
• As a leader, it’s important to act keeping in mind the type of response you want from your team.
• “Exercise reduces the possibility of reaching the reacting threshold.”
• Men need to connect with nature, which can be applied in the workplace.
• Leaders need to be able to respond and interact with employees by understanding what they need to thrive.
• “The best leaders are people who take care of themselves.”

Connect with Me and the Barrels and Business Community

• Facebook: https://www.facebook.com/barrelsandbusiness/
• Instagram: https://www.instagram.com/jadegreenau/
• Linkedin - https://www.linkedin.com/in/jadegreenau
• YouTube: https://www.youtube.com/JadeGreen
• Website: https://www.jadegreen.com.au/

Connect with Kyle Probert

• Website:  https://www.apthydraulics.com.au/
• Instagram: @kyle_apt
• LinkedIn:  https://www.linkedin.com/in/kyleprobert

Mentioned resources

• Wealth Dynamics test: https://www.wealthdynamics.com/ 
• Love Language Test: https://www.5lovelanguages.com/  
• Legacy: https://www.amazon.com/Legacy-Sports-James-Kerr/dp/153181218X

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We all have an expiration date. 

Are you making sure you are doing ALL THE THINGS you want to do before your time comes? Or are you leaving them for later?

Brian Swan (@unstoppablesurfer) is the co-founder of the Unstoppable Branding Agency & founder of Unstoppable Beard. He went from being a robotics engineer to becoming a semi-pro surfer & online entrepreneur. 

His Unstoppable Family became the 1st digital nomadic family & has created multiple successful businesses online from E-commerce, consulting, marketing. branding & PR. 

This has allowed him to become an expert in BRANDING and MARKETING and he taught ME more than a few things during this episode! 

After reaching corporate success and at the very peak of their corporate careers, Brian and his wife Rhonda (@rhondaswan) realized they wanted to live life to the fullest. After a HUGE financial setback, they decided to grab their suitcases and travel around the world… it’s been 12 YEARS and they’re still at it!

Brian is a big proponent of bringing happiness to your life RIGHT NOW, and in this episode, he provides strategies that you can IMPLEMENT TODAY to start creating the life you really want. 

Brian shares his ONE EXERCISE to create the perfect day every day! Plus, he explains the S.U.R.F. method that has allowed him to reach balance in his life. It allows him to GET ORGANIZED and have time for himself, his work, and his family. 

In S.U.R.F., S stands for Set up your day for success; U for uncover, discover, declare; R for revenue-generating activities, and F for family and friends. He goes in-depth into each of these aspects of his day and it is SO EASY to implement this method in your life. You won’t regret it!

Brian emphasizes the fact that changing your life is simply A DECISION you have to make. Ask yourself: “if I knew I was going to die in six months, what would I be doing right now?”

If the answer is not a resounding: “exactly what I’m doing!!!”, then what are you waiting for? IT’S TIME TO MAKE A CHANGE!

Brian also talks about how he and his wife have built six-figure businesses, and how they have empowered their 13-YEAR-OLD daughter to do the same! 

Hanalei (@hanaleiswan) is a fashion designer and an entrepreneur thanks to a simple question they asked her when she was just a child. “What if you could be who you want to be when you grow up RIGHT NOW?”

Are YOU who you want to be?

If you are ready to bring happiness into your life TODAY don’t wait another second. TUNE IN! 

Key points 

• (00:00): Welcome to Barrels and Business!
• (01:35): Jade’s and Brian’s experiences surfing in Bali.
• (05:15): The experiences that made Brian and his wife Rhonda change their lives and start traveling around the world.
• (13:14): How his father’s illness shaped Brian’s perspective of life and his understanding of the world. 
• (17:38): The “perfect day” exercise as a tool to visualize the future. 
• (25:41): Old and new techniques useful to become a successful salesperson.  
• (28:38): Adapting to times of crisis and turning them into opportunities for business growth.
• (39:22): The importance of paying attention to that gut feeling that warns about the danger ahead. 
• (46:51): The S.U.R.F. method to create the perfect day, every day. 
• (56:45): How Brian and Rhonda started their PR firm by leveraging marketing and SEO tools.
• (01:01:56): The importance of showing up for people and incorporating this as a life value. 
• (01:04:51): How Brian and Rhonda empowered their daughter Hanalei to start her entrepreneurial life at a young age.
• (01:09:38): The impact of taking limitations away and giving voice to children as they grow up. 
• (01:15:29): The power of starting something together with your kids and creating a project. 
• (01:18:32): Five tips for creating a successful brand.
• (01:28:43): Visualization exercise

Key takeaways & quotes 

• The importance of living life right now instead of waiting to do the things that bring you joy in the future.
• You don’t need to be the smartest person to be a top seller, you just need to learn how to sell and surround yourself with the right people.
• Understanding what a new member of the team selfishly wants as a tool to create a happy work environment.
• “It’s our employers before our clients, we’ll fire clients.”
• Follow your intuition and don’t be scared of pulling the plug when you feel you have to do it.
• “You have to show up for people before they can show up for you.”
• “There are things you need to prioritize according to their importance and not their urgency.”
• “The worst thing is being in your deathbed with your regret.”

Connect with Me and the Barrels and Business Community

• Facebook: https://www.facebook.com/barrelsandbusiness/
• Instagram: https://www.instagram.com/jadegreenau/
• Linkedin - https://www.linkedin.com/in/jadegreenau
• YouTube: http://bit.ly/youtubejadegreen
• Website: https://www.jadegreen.com.au/

Connect with Brian Swan

• Main site:  https://www.officialbrianswan.com
• Unstoppable Family: https://unstoppablefamily.com/
• Unstoppable Beard: https://unstoppablebeard.com/
• Unstoppable Branding Agency: https://www.unstoppablebrandingagency.com/
• Brian’s Instagram: https://www.instagram.com/unstoppablesurfer/
• Unstoppable Beard Instagram: https://www.instagram.com/unstoppablebeard/
• Unstoppable Family Instagram: https://www.instagram.com/unstoppablefamily/
• Brian’s Facebook: https://www.facebook.com/brianswanoo
• Unstoppable Beard Facebook: https://www.facebook.com/UnstoppableBeard
• Unstoppable Family Facebook: https://www.facebook.com/unstoppablefamily/
• Brian’s LinkedIn: https://www.linkedin.com/in/unstoppablefamily/

Mentioned resources

• Create Your Perfect Day: https://youtu.be/63KTEfBoT_4 
• Zig Ziglar’s Automobile University: https://youtu.be/S1XZOXMXmAA
• The Sandler Selling System: https://www.sandler.com/sandler-selling-system/
• Jeremy Miner: https://7thlevelhq.com/
• Wealth Dynamics: https://wealthdynamics.geniusu.com/
• The Alliance: https://amzn.to/3wvarzI
• Silva’s Ultramind System: https://amzn.to/2SGcfXP
• The Celestine Prophecy: https://amzn.to/3voaFaw
• Wakeup Warrior: https://garrettjwhite.com/the-movement/
• Russell Brunson’s Marketing Secrets: https://marketingsecrets.com/
• Billy Gene is Marketing: https://podcasts.apple.com/us/podcast/billy-gene-is-marketing-offends-the-internet/id1506418752
• How to “be” and raise an unstoppable kid: https://unstoppablefamily.com/

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I am SO EXCITED to share this episode with you guys! I get to talk with Eric Edmeades, the founder of Wildfit, Speaker Nation, and Business Freedom. 

Oh, and did I mention that he’s also my friend and mentor and he helped me literally CHANGE MY LIFE? Buckle up because this episode comes with some powerful insights!

Eric shares his perspectives and practical tips on everything from kitesurfing, transforming your life through food, and conquering your triggers to business culture, learning who to hire, how to keep flow going, and lots more!

Would you go kitesurfing without having been to even one lesson? If the answer is yes, you are probably in for a world of pain. Eric highlights the importance of getting advice and even having a mentor when you are starting something new.

And this applies to EVERYTHING IN LIFE! Having someone who has more experience in that new thing you want to do is invaluable. 

Whether it’s learning a new sport, starting a new business, becoming an entrepreneur… Having a mentor can accelerate the process, increase your productivity, and allow you to have more fun!

As entrepreneurs, we’re playing at the HIGHEST LEVEL. The billionaires of the world are all entrepreneurs, and you need to eat, think, and live like an elite athlete to win in this competitive arena. 

It’s all about PREPARATION and this applies to many things, including building the right architecture for your business and creating a great workplace culture. 

You’ve only heard me talking about building the right culture A MILLION TIMES. This time Eric provides you with practical strategies that will allow you to define and create a culture that leads to success!

One of them is learning to create a roadmap that allows you to hire the right people. He breaks it down into THREE SIMPLE STEPS that help you identify where you need to focus RIGHT NOW. 

Eric also dives deep into the importance of food and how WHAT YOU EAT can impact your business decisions. You didn’t see that one coming did you? He shares insights into how to change this and some steps you can take to even include your children in a healthier lifestyle!

There are also some touching moments in which Eric opens up and shares not only practical examples but also personal experiences that have gotten him to where he is today. 

He reveals how he has conquered some of his triggers and why he thinks YOU can do it too.

You might feel identified more than once so get ready to be inspired to make the changes you’ve been waiting for. 

The waiting is over! Tune in RIGHT NOW!

Key points 

• (00:00): Welcome to Barrels and Business!
• (00:44): How Eric changed Jade’s life. 
• (06:10): Eric’s scariest kitesurfing experience.
• (15:45): The importance of getting some level of advice before starting anything unfamiliar.
• (17:30): The drawbacks of traditional education. 
• (21:48): Adapting work culture to the specific environment in which your products and your employees can thrive. 
• (29:13): The true origin of the word cult and how the correct use of the principles of building a cult actually apply to creating a positive work culture.
• (31:38): Conscious business management requires finding people who will be happy performing their role. 
• (34:32): How flow can be interrupted or stagnate when there isn’t enough progress and growth.
• (37:49): Creating the architecture of your business and building a hiring roadmap.
• (45:35): Different types of leadership and how this affects the management of a business. 
• (49:07): The impact of diet on mood, health, and your ability to run your business.
• (54:12): Preparing for the greatest and more profitable sport in the world: entrepreneurship.
• (01:00:51): Teaching children of different ages how to have a healthy relationship with food. 
• (01:08:33): The difference between setting boundaries and being a slave to your triggers.

Key takeaways & quotes 

• Kitesurfing looks dangerous but you make it as extreme as you want it to be.
• “The shortcuts afforded to you by a coach or teacher are going to make things happen more quickly.”
• In the educational system, making the information stick should be the responsibility of both the student AND the teacher.
• How you treat the people that report to you will trickle down and it will ultimately reach the client.
• Identifying people who will happily perform their role at work is key for the development of positive workplace culture.
• Flow stagnates without challenges and growth opportunities.
• “People don’t realize that even the smallest decisions they make in the day are influenced by their emotional realities.”
• “We can’t be at our peak performance if we’re not fueling ourselves as peak performers.”
• “The easier you are to offend, the easier you are to control.”

Connect with Me and the Barrels and Business Community

• Facebook: https://www.facebook.com/barrelsandbusiness/
• Instagram: https://www.instagram.com/jadegreenau/
• Linkedin - https://www.linkedin.com/in/jadegreenau
• YouTube: http://bit.ly/youtubejadegreen
• Website: https://www.jadegreen.com.au/

Connect with Eric Edmeades

• Websites: Wildfit http://bit.ly/jadewildfit

Entrepreneurship http://businessfreedom.com/

Public speaking https://speakernation.com/ 

• Instagram: @ericedmeades 

Mentioned resources

• The Alliance Framework: http://www.theallianceframework.com/
• John Gray: https://marsvenus.com/ 

Hosted on Acast. See acast.com/privacy for more information.

YOU FINALLY FOUND THE ONE! After a dedicated recruitment process, you finally found the right person for the job and it’s time to start the onboarding process.

Now you just need to make sure you don’t mess it up! Did you know that 70% of people start looking for a new job within 90 days of working at a new place?

The last thing you want is for all your recruitment effort to go to waste! There are many strategies you can use to ensure this doesn’t happen and Kyle Probert and Jade are here to help you NAIL YOUR ONBOARDING process.

Kyle is the head of APT Training and he’s working with Jade to transform his business from the inside out with amazing results! Fresh from a recent onboarding process, they have excellent tips that can help you succeed at it! 

One of the main keys is making sure the period between making the offer and Day 1 goes through without a hitch! How can you do this? You want to keep your new employees ENGAGED during this process. Remind them of how excited you are to have them be part of the team and make them feel valued.

After signing the contract (and make sure it happens fast after they accept the offer, you don’t want them to get poached!), you can do little things such as sending them a video of the office and the layout there, or inviting them to a social activity with the team.

The goal is for the new recruit to feel like part of the team BEFORE THEY EVEN BEGIN. Other small things you can do are giving them their uniform early on or setting up a buddy system, choosing someone from the team to engage with them and make them feel welcome.

You should also make sure you have your training processes recorded and that you can provide them AHEAD OF TIME. That way, they won’t feel lost during the first day and you can ensure they understand your business’ values and virtues from Day 1.

Oh and Day 1? EXTREMELY IMPORTANT! You want to make sure you make time for the new employee during their first day. Make it part of your day’s schedule! The goal is to make them feel welcome, ensure they have everything they need to excel at their job, and answer any questions they might have.

But what happens when things don’t work out as expected? What if it turns out they’re not a good match for the position?

As Jade says, “hire slow, fire fast”. It’s not about giving up right away if they need some adjustment time, not at all! It’s about understanding when to let someone go and learning from that experience and what you can do better next time! 

If they are not meeting the business’ needs and they are not growing, it’s a lose-lose situation for both of you! It’s better to accept when it’s time to move on.

And if you have the right person, you want to make sure they stay on. So you better nail that onboarding!

Learn more about the three key strategies to ensure this happens! Go NOW to bit.ly/ep30barrels

Key points 

• (00:00): Welcome to Barrels and Business!
• (02:12): Land-based training to improve surfing skills. 
• (06:40): The importance of making the process between job acceptance and the starting date as straightforward as possible.
• (08:49): Making sure everyone feels comfortable and that the new employee knows they’re valued. 
• (13:53): Strategies to use before the start date so that the employee feels confident and as part of the team from day 1.
• (21:22): Managers need to include into their day’s agenda time to welcome the new employee and continue the onboarding process.
• (23:26): Creating a virtual onboarding manual to ease the process of learning the values and virtues of the business.
• (28:05): Making the onboarding process an introduction to the culture of the business.
• (35:28): The fears associated with recruitment, onboarding, and not choosing the right person. 
• (40:38): Having the right perspective when someone decides they want to search for new opportunities somewhere else. 
• (44:07): Reimagining the role of a current employee. 
• (50:46): When to hire someone who has the right energy and attitude but not all the skills and when not to. 
• (01:02:37): Delegating tasks someone else can do to be able to focus on the things only you can do and stay in flow. 
• (01:03:54): Painting the picture for the team to make great ideas a reality.

Key takeaways & quotes 

• Making the new employee feel welcomed from the start is key to successful onboarding.
• Set time to welcome the new employee on their first day and ensure they have everything they need to start at their new position.
• Ensuring the staff knows about the new employee and they are aware of the best way to welcome them.
• “Business culture is what your team does when you are not there.”
• “The best way to have workplace happiness is for people to feel like they’re seen”
• “Hire slow, fire fast.”
• It’s important to accept when it’s time to let someone go and learn from the experience.
• “Happy employees are the best referral people you can get.”
• “Hire for energy, not for skills.”
• Bringing people who are excellent at the things you are not good at is key.

Connect with Me and the Barrels and Business Community

• Facebook: https://www.facebook.com/barrelsandbusiness/
• Instagram: https://www.instagram.com/jadegreenau/
• Linkedin - https://www.linkedin.com/in/jadegreenau
• YouTube: https://www.youtube.com/JadeGreen
• Website: https://www.jadegreen.com.au/

Connect with Kyle Probert

• Website:  https://www.apthydraulics.com.au/
• Instagram: @kyle_apt
• LinkedIn:  https://www.linkedin.com/in/kyleprobert

Mentioned resources

• Ombe Surf: https://ombe.co/
• The Alliance Framework: http://www.theallianceframework.com/

Hosted on Acast. See acast.com/privacy for more information.

How much FUN do you have every day?

Jennifer Jefferies is all about including fun as part of your life, including your work life! How often do you find yourself stuck, in a bad mood, and with clear symptoms of burnout eating away at you?

Jennifer’s early professional life was filled with exhaustion and doing everything she thought she needed to do to have a happy life. The grueling hours, the stress, and the overall unhappiness caught up to her. Despite being told she was burning out, she ignored the symptoms and signs that her body was giving her, until an accident nearly ended her life.

This made her take pause, look at her life, and ask herself if this is what she really wanted. One of the many pieces of advice she shares front his experience is to SURROUND YOURSELF WITH THE RIGHT PEOPLE. You want people who respect you and are willing to tell you when you are going too far!

Jennifer is now a naturopath and aromatherapist. She has written 14 books, including one that became the best-seller in the aromatherapy category. She has A WEALTH of knowledge to share and as a self-named Present Day Wise Women, she shares many incredible tips with us during this episode.

How many times have you found yourself excited about a new project or change in your life and wanting to do ALL THE THINGS at once? 

Well, that’s precisely what you are getting wrong. Incorporating one change at a time is much more effective!

Jennifer has 7 steps that you can follow to achieve sanity. She shares most of them here, including respecting yourself and eating properly. 

You know that white bread, white rice, and other processed foods you probably love? THEY ARE KILLING YOU. Added with the stress you are experiencing every day, you are literally destroying yourself from the inside out! 

Plus, do you think you can have a successful business while running yourself ragged? THINK AGAIN. You need to grow yourself to grow your business, and if you are hurting, your business will too.

These are only a few of the amazing things Jennifer shares with us. 

There is a lot of laughter because Jennifer certainly comes through with bringing fun to every part of her life. 

There is also a ton of health advice, business advice, a commitment to twerking, and some good tips for new surfers. 

Ready to change your life? Tune in!

Key points 

• (00:00): Welcome to Barrels and Business!
• (03:20): Jen’s first surfing board and why she continues to be extremely active at 60 years old.
• (08:33): How being kicked out of the Army and suffering from burnout in her mid-twenties changed Jennifer’s life.
• (12:08): The importance of surrounding yourself with the right people. 
• (16:37): How having a coach can have a great impact on your life. 
• (18:14): Exhaustion and how wanting to change everything at once prevents long-term change 
• (20:28): What Jen loves about surfing and her advice to other newbies.
• (30:20): Some of the signs of adrenal stress. 
• (36:37): The seven steps to sanity.
• (43:30): Learning when to help and motivate others and when to let them do things at their own pace. 
• (48:35): How different generations deal with stress. 
• (50:25): The power of music to change a day and set the right mindset. 
• (01:00:44): How to bring fun to the workplace while being professional.   
• (01:04:36): The influence of carbs and white processed foods on headaches and other health issues. 
• (01:11:17): Giving something to the world every day, regardless of where you are in life.

Key takeaways & quotes 

• “How you do one thing is how you do everything”
• “Everything is either growing or it’s dying”
• Identifying burnout signs is key to be able to lead a productive life.
• Surrounding yourself with people who respect you will allow you to receive honest advice.
• “We teach what we need to learn”
• “Everybody grows through their range”
• People need to grow on their own time and their way to flourish and achieve their goals.
• “I had to grow me to grow my business”
• Spending five minutes doing that thing you like to do can help you change your state.
• “We have to give to get.”

Connect with Me and the Barrels and Business Community

• Facebook: https://www.facebook.com/barrelsandbusiness/
• Instagram: https://www.instagram.com/jadegreenau/
• Linkedin - https://www.linkedin.com/in/jadegreenau
• YouTube: https://www.youtube.com/JadeGreen
• Website: https://www.jadegreen.com.au/

Connect with Jennifer Jefferies

• Website: https://jenniferjefferies.com/
• YouTube: https://www.youtube.com/user/jenniferjefferiesoz
• Instagram: https://www.instagram.com/thepresentdaywisewoman/
• Facebook: https://www.facebook.com/thepresentdaywisewoman
• Healthy Life Hacks Podcast: https://jenniferjefferies.com/podcast/
• LinkedIn:  https://www.linkedin.com/in/jenniferjefferies/
• Pinterest: https://www.pinterest.com.au/jenjefferies/_created/ 
• The Q Foundation: https://theqfoundation.org.au/

Mentioned resources

• Feed Your Body eGuide: https://jenniferjefferies.com/feed-your-body-now/
• The Four Agreements: https://amzn.to/3tozLVy
• 7 Steps to Sanity: https://amzn.to/3unRwWD
• Adaptogen Tonic: https://bit.ly/2KuWpve
• Chill Out Blend: https://jenniferjefferies.com/product/chill-out-blend/
• Play More Blend: https://jenniferjefferies.com/product/play-more-blend/
• Sanity Saver Blend for busy minds: https://jenniferjefferies.com/product/sanity-saver-blend/

Hosted on Acast. See acast.com/privacy for more information.

Have you found your TRUE PURPOSE?

It’s never too late to be true to who you are and ensure your business reflects that. In this episode, Martiene van Steyn interviews Jade. She opens up about what brought her to leave her career as a corporate recruiter after more than a decade and the process of finding her purpose.

Martiene lived through something similar. She is a big believer in businesses having their own authentic essence — just as Jade does — and she decided to leave the corporate world to create her own branding, marketing, and production company. 

See any similarities between these two?

You will learn A LOT about finding your purpose and how you can bring this to your business and your team. After Jade realised that she wanted to be the world’s largest enabler of humans that are happy at work, she had to ask herself “well, how do I achieve that?”

Once you have your true purpose you can engineer the steps you have to take to get there. This applies to every part of your life!

Where do you want your business to go? What do you want people to FEEL when they think about you and your business? How do you want the people within your business to feel?

That is how you build a successful brand and how you are able to connect with others to make your business thrive!

Jade and Martiene also talk about the importance of creating a HAPPY WORKPLACE. It might sound cheesy, but it’s been proven. A happy workplace is key.

Happy employees are more productive and more profitable. And guess what? It is YOUR RESPONSIBILITY to provide a healthy workplace. Only YOU can make it happen.

Jade also remarks on the importance of self-care and the fact that YOU DON’T HAVE TO SACRIFICE YOUR LIFE to be successful. 

And you shouldn’t demand this from your employees either. 

A tear or two might be shed in this exciting and extremely honest episode. You’ll see Jade more vulnerable than ever as she talks about her passion and how she found her purpose. And the feeling is contagious!

Do you want to feel it too? Tune in!

Key points 

• (00:00): Welcome to Barrels and Business!
• (05:01): Jade reflects on her first business and how she has always been motivated to engineer her life and make things happen.
• (06:34): Jade’s motivation for reinventing her life and the process of connecting with the things that give her the most joy.
• (10:14): The responsibility of business owners to provide a healthy and overall good workplace for their employees.
• (14:38): The most effective way to build the culture of a new business.
• (15:23): The importance of having a culture DNA and a clear purpose statement that becomes a guiding north star for any business.
• (19:54): The dangers of looking for how to get to your big goal instead of focusing on who can help you get there.
• (25:31): The difference between doing the things that we think we need to do as opposed to doing the things that provide fulfillment and that align with our essence. 
• (28:31): Doing something other than what you really want to avoid rejection and the possibility of failure. 
• (36:40): Self-care as the best way to create space for smart decisions and developing true creativity. 
• (40:28): Working excess hours is often a strategy to hide from things. It can be your negative thoughts, issues at home. Whatever it is, it’s not worth it. 
• (47:16): Purpose, core virtues, culture DNA, and knowing the target audience are all part of building a sustainable brand. And everything needs to show your essence.
• (53:15): The importance of being human-centric even during times in which everything is virtual.

Key takeaways & quotes 

• “Goals can be a really dangerous thing in an untrained mind”
• “Work is where we spend the majority of our time and it’s also the biggest cause of anxiety and depression”
• “Happiness is the greatest hack for productivity and profitability”
• “Values are your personal belief and no one can tell you what your values are” 
• The process doesn’t need to be hard and involve a lot of suffering to get to where you want to be. 
• Self-care is instrumental to be able to excel at work and have a successful business.
• “Even the smallest person in your organization has a ripple effect.”
• “Your brand is not about the logo, it’s about the feeling people have about you and about your business”

Connect with Me and the Barrels and Business Community

• Facebook: https://www.facebook.com/barrelsandbusiness/
• Instagram: https://www.instagram.com/jadegreenau/
• Linkedin - https://www.linkedin.com/in/jadegreenau
• YouTube: https://www.youtube.com/JadeGreen
• Website: https://www.jadegreen.com.au/

Connect with Martiene van Steyn

• Facebook: https://www.facebook.com/MartieneVanSteyn/
• Website: https://www.brandinginabox.com.au/landingpage
• Instagram: https://www.instagram.com/martienevansteyn/
• LinkedIn: https://www.linkedin.com/in/martiene-romijn-van-steyn-478a1021/

Mentioned resources

• Culture is Everything: https://amzn.to/3xkEj2H
• Vivid Vision: https://amzn.to/3v9eQav

Hosted on Acast. See acast.com/privacy for more information.

Are you ready for a MARKETING MASTERCLASS?!

That is exactly what John Logar provides in this amazing episode with at least a dozen — I’m not exaggerating — insights, tips, and actionable pieces of advice for business owners looking to implement explosive online marketing strategies.

John is the CEO and founder of Consulting Unleashed and he is an expert who coaches digital marketing agencies and consultants. Through his experience as a serial entrepreneur, he has a wealth of knowledge about online marketing and he shares amazing information with all of us!

One of the things John prioritizes is BRANDING, a word you might have heard a thousand times before. However, John expands on how to successfully do it, which includes strategies to ensure you get web domains and social media handles under YOUR NAME.

John wants to make sure your business is among the top results provided by a Google search and that you’re as visible as possible. After all, the goal is for you to TAKE CONTROL OF YOUR BRAND and have a digital footprint that leads your business to success.

You’ve succeeded at lead generation through your online presence and advertising but how many of those are you converting? John is a big advocate of advertising and he sets this as an instrumental investment. However, even the best advertising campaigns can fail.

Wait, WHAT?

You can have the most beautiful logo and an amazing advertising campaign but if your sales team is not optimized, you will be throwing your money down the drain. What good is a lead if you don’t follow up on it?

John provides perfect examples of businesses that have gotten this wrong so that YOU WON’T MAKE THE SAME MISTAKES. Plus, John has FIVE THINGS that are key in lead generation and management and you can learn all about them in this episode.

He also talks about action fakers and how they can get a thousand ideas and not take a single action. Sometimes, people get stuck on trying to build the perfect product, the perfect ad, and instead end up never launching anything because they’re waiting for it to be perfect.

This brings us to yet another nugget of information, which is engaging with the client. Don’t wait for things to be perfect. Go ahead and launch them! And then, get feedback. Feedback is what’s going to tell you if your idea is a good one or if it’s time to go back to the drawing board. 

Plus, you can also get this feedback from current clients! Engaging with them and understanding what made them choose you is a way to get invaluable information that can help you steer your business in the right direction.

Key points 

• (00:00): Welcome to Barrels and Business!
• (06:38): How John started SUPpin in Austin, Texas.
• (16:27): The offline marketing world vs. the online marketing world. 
• (20:25): How to get an online domain with your name or the name of your business and the importance of making it searchable. 
• (25:52): The importance of Google Maps and being present in the local online market in order to stay relevant and be easily found by customers. 
• (32:13): Branding is everything and the middle of a pandemic is a great time to continue branding and marketing. Luxury brands invest in marketing during depressed economic times and they earn millions because of it. 
• (35:51): Posting is not enough. There needs to be true engagement with the customers and understanding their journey from identifying who you are to purchasing what you are selling. 
• (43:45): How to have consistent branding across different channels and why this is so instrumental for your message and to inspire trust in the client. 
• (52:05): Testing an advertisement before investing a lot of money in it and finding out how many clicks you need to make a sale.
• (56:41): The crucial moment between a client making an inquiry and the business contacting them and engaging them.
• (01:02:24): The importance of optimizing the sales team and ensuring the leads gotten through advertising are contacted in a timely manner. 
• (01:13:01): Businesses need to collect and analyse data about who is visiting their sites and the potential clients engaging with the brand. 
• (01:21:15): An ad can saturate potential clients. When this happens, the ad needs to be shown to a different audience, placed on a different platform, or it needs to be redesigned.   
• (01:23:41): Feedback from the market is crucial and it is what tells a business if the offer is successful. The idea doesn’t have to be perfect to launch it.
• (01:41:02): Analysing the data constantly and reviewing customer behavior is key for lead management and increasing sales.

Key takeaways & quotes 

• Only 14% of total purchases were made online before COVID-19, a number that skyrocketed to 21% in only a year. This growth was expected to take place during three years, not just one. 
• “The more content you put out the more your name is going to show. The goal is to own the first five or six pages that show up on a Google search.”
• A great way to name a company is by using short, punchy words and once that’s decided, the company should acquire the domain as soon as possible.
• Being in the right place is instrumental. Businesses need to be where their clients are, which involves choosing the right social media platforms and marketing channels.
• Back in 2006 five frames of reference were need by most people before making a purchase. Today, this number has increased to 32 frames of reference before deciding on a purchase. You need to have as much information as possible out there on different channels.
• Keep your logo simple and choose a color palette that provides consistency to your brand across different channels and backgrounds and that’s representative of your company.
• Advertising often fails because the sales team hasn’t been optimized. The advertising campaign is solid but the overall strategy isn’t.
• “Don’t advertise yourself, get a professional who can advertise your business for you.”
• Create actionable advertising that directs the client towards one specific action (e.g. buy now, call, contact on Facebook, etc.)
• “Always make an offer that’s visible and actionable. If there’s no offer, clients can’t buy.”

Connect with Me and the Barrels and Business Community

• Facebook: https://www.facebook.com/barrelsandbusiness/
• Instagram: https://www.instagram.com/jadegreenau/
• Linkedin - https://www.linkedin.com/in/jadegreenau
• YouTube: https://www.youtube.com/JadeGreen
• Website: https://www.jadegreen.com.au/

Connect with John Logar

• Website: https://www.consultingunleashed.com/?r_done=1
• YouTube: https://www.youtube.com/channel/UCftqg6zFMUffCHxKWP4LRTA
• Instagram: https://www.instagram.com/johnlogar1/
• Facebook: https://www.facebook.com/johnlogarspeaker

Mentioned resources

• That First Glide: https://youtu.be/ZNReU5flF3o
• Knowem: https://knowem.com/
• The Zero Moment of True: https://youtu.be/g40rrWBx2ok
• MJ de Marco on Action Fakers: https://youtu.be/tu9HHU2sE0M
• I Love Marketing: https://ilovemarketing.com/podcasts/
• Startup School with Seth: https://podcasts.apple.com/gb/podcast/seth-godins-startup-school/id566985370
• How to Win Friends and Influence People: https://amzn.to/3t9SlBP
• The Alchemist: https://amzn.to/2PXuMgF
• Small Business Big Marketing: https://podcasts.apple.com/nz/podcast/the-small-business-big-marketing-podcast-with-timbo-reid/id319019197

Hosted on Acast. See acast.com/privacy for more information.