Barry Shore, a.k.a the Ambassador of Joy, is the founder of the Joy of Living Institute and the author of, The Joy of Living: How to Slay Stress and Be Happy. His Mission is to transform the world through JOY. He is also a successful serial entrepreneur.

In September 2004, he became a quadriplegic overnight from a rare disease. His journey to regain mobility pushed him to Go MAD (Make A Difference). He set out to build a platform to teach people to LIVE in JOY, daily. No matter the situation. To that end The JOY of LIVING Institute ™ was born, with its signature KEEP SMILING brand and his radio show/podcast which is heard worldwide by hundreds of thousands.

In the process of recovering from full paralysis he has become an avid swimmer and by swimming 2 miles/day 6X/week has accumulated more than 7,223 miles over 12 years.

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