This story illustrates the need to align employees' day-to-day tasks with customer satisfaction and other top organizational goals.

This story shows that when a change is made with good intentions by one department, without considering the customer experience, chaos and dissatisfaction can result.

This story shows that in order to get commitment, there must be a link between the goals of the strategic planning teams and the tactical teams. Smart leaders can facilitate this. 

This story illustrates the need to align employees' day-to-day tasks with customer satisfaction and other top organizational goals. 

This story shows that when a change is made with good intentions by one department, without considering the customer experience, chaos and dissatisfaction can result. 

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This story illustrates that success in innovation only occurs when senior executives allow their staff to work for the good of the entire organization, not the individual departments. 

This story gives us understanding that innovation done with excessive influence of ego is doomed to fail.

This story emphasizes that the best innovation requires participation, inclusion and, collaboration from the entire team. No one person can innovate alone. 

This story showcases the value of one of the most important skills required in successful innovation: deferral of judgment.