In this episode of BASELINE, Rachel Astall, Chief Customer Officer at Beam.org, reveals how one of the most overlooked areas of society is being transformed through AI and why she believes technology should serve people, not replace them. Rachel shares the story behind Magic Notes, Beam’s AI-powered tool that gives frontline social workers a full day back each week by reducing admin and restoring focus on human care. From her early work in charities to leadership in fast-moving fintech and now driving real impact inside government, Rachel’s journey is a masterclass in purpose-driven innovation.
This is human-centered AI, co-created with care workers, trusted by government, and already changing lives. If you want to know what it looks like when empathy, intelligence, and technology truly work together - watch this.
BASELINE exposes the truth behind AI’s unstoppable rise.
In-depth interviews with AI experts, real analysis, and insights you can trust on the technology reshaping our world.
EPISODE LINKS:
https://beam.org
https://www.theguardian.com/society/2024/sep/28/social-workers-england-ai-system-magic-notes
CONTACT IAN:
Web: https://www.baselinepodcast.com/
Email: [email protected]
Linkedin: https://www.linkedin.com/in/ian-smith-a803701/
CHAPTERS:
00:00 – AI That Restores Purpose
00:04 – The Administrative Crisis in Social Care
00:09 – From Charity to FinTech to Beam
00:14 – Partnering with Government, Not Selling to It
00:19 – Co-Creation and Local Nuance
00:24 – Magic Notes and the Power of Active Listening
00:29 – Real Stories from the Frontline
00:33 – Can AI Replace Human Care?
00:38 – Empathy Can’t Be Automated
00:43 – Transparency, Trust, and Security at Beam
00:48 – Going Global: When, Not If
00:53 – Utopia or Dystopia?
PODCAST LINKS:
RSS: https://anchor.fm/s/f96ed0d0/podcast/rss
Spotify: https://open.spotify.com/show/1aeti3PgMq6OLfLPtm5BsA
YouTube: https://www.youtube.com/@BaselineAI
Apple: https://podcasts.apple.com/podcast/id1771406032
Audible: https://a.co/d/8LU5ChT
Amazon Music: https://music.amazon.com/podcasts/cb608636-cc81-4b09-8e0e-cf211388dd08
Podcast Playlist: https://www.youtube.com/playlist?list=PLbdDIi2BAcBtQQSA4GJtXfasPlj5zBopO
SOCIAL LINKS:
X: https://x.com/BaselineAI
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