Everyone is talking about Wowing the Customer. About creating those memorable awesome, social media sharable customer experience moments (not fabricated by a PR company) that drive traffic and more customers to our websites, our call centers, and our stores. 

But what if I told you that maybe just mastering the basics is enough to Wow a customer right now. Maybe not keeping a customer in a call queue for an hour is enough to be a 'Wow moment'. 

Look, we should never stop trying to make the customer's experience an awesome one, but who'd definition of awesome are we using? The customers? Or a blown up definition made up by gurus and pontificators?

Obligatory LinkTree... link: https://linktr.ee/caffcx