Part One. Principles of Infolklore, Episode 3: Volya’s Nest
The Most Valuable Position in the Room
Two hours and forty minutes into my own show, this past February. Decoding Disinfolklore on Volya Radio, the Wednesday slot this station gives me. Ioana, who co-hosts the news shows with Will, had been put to work. She had been asked for her articles, and she delivered:
“I posted the links to, I believe, seven of my articles in the commentaries.”
The commentaries. The comments. Not the nest. And then she said why:
“Let’s keep the nest on Ukraine. So I’m quite okay if people look in the comments, they will see that.”
For anyone new here, the nest is the pinned stack at the top of a live room on X, where the receipts go. A host reads a story out, finishes with it, and posts the source above the room, so anyone can retrace the segment, item by item. And what Ioana did that night is the nest’s constitution, spoken in one breath. Her seven articles went into the comments. The nest is kept for Ukraine’s evidence. The most valuable position in the Volya room is reserved, and not for the people who run the room.
I have now counted the nest through every broadcast this station has ever made. It is spoken of 8,558 times, across 1,060 of the 1,121 episodes in the archive. That is nineteen broadcasts in every twenty. Not a feature. A constitution.
The Name Came First
This series flies under a banner, and you have seen it, because it rides at the foot of every post this series ships in. Let me define Infolklore for you. Infolklore is the active, conscious, Code-observant deployment of folklore-like archetypes. When I say Code-observant, I mean it observes the Code of Positive Trolls, which, as many of you know, I created in February 2020 and trademarked at the European Union Intellectual Property Office. The Code of Positive Trolls is six criteria: generosity, ethical discipline (or Right), patience, joyous perseverance (or Mana), focus and insight. Any meme, any lexical unit which I categorise as Infolklore, or which can be categorised as Infolklore by a large language model or automatically, must observe all or most of those elements in the Code. Infolklore is a first-order practice.
I have now gone through the Volya Radio archive. Three thousand one hundred and ninety-five hours of it. Twenty-six million words. And in it I found the most amazing reservoir of Infolklore that exists on this earth. This series, which I began last week, is looking at how I parsed that data set for Infolklore. You will see that in my last podcast.
So Infolklore creation is a first-order creative practice. It is not just counter-Disinfolklore. That is where I was three years ago, when I created the portmanteau Disinfolklore to describe what I had witnessed in Russia-occupied Ukraine: stories which communicate a sense of meanness directly into our inner minds, using archetypes. That is Disinfolklore, and it is all around us. There is no shortage of it. I would not have bothered to create the creative practice of Infolklore if Disinfolklore were not affecting our world in so many different ways, whether it comes from Russia or America or Brexit England. Disinfolklore is everywhere we look. It is pickling us in its nonsense and in its manipulations. So we not only need to learn how to identify it and understand how it works, which is part of my mission. We also need a means of countering it, in the sense of creating a world in which we are pickled in Infolklore instead.
Infolklore is a first-order creative practice. Making the true stories, not just refuting the false ones. Those words were written before I had ever read a Volya transcript. And when they were written, the practice of creating Infolklore had exactly one validated specimen anywhere on earth: the Battle of Kyiv study I spoke about in the last episode. If you look back at my fourth-anniversary podcast for Volya, you will find it on Disinfolklore.net, where I post my podcasts every week.
I also post weekly podcasts on PowerofMana.net, which is the Finding Manuland Atlas side of my work, the linguistics side. You cannot understand Russian disinformation, or any form of disinformation, without looking into the linguistics that underpins it. Russian disinfolklorists learn linguistics. In fact, linguistics graduates in Russian universities study Disinfolklore. They study propaganda, what they call combat propaganda, as part of their course. And the reason they do it is the reason you must too, if you wish to understand, underpin and create a system that will help us interpret and create an Infolklore-saturated universe instead of a Disinfolklore-saturated one. That is why you must study it, and that is Finding Manuland at PowerofMana.net. You can subscribe to my work there, at Disinfolklore.net and at DecodingTrolls.net. My main site is Disinfolklore.eu.
So here is this episode’s claim. While the name Infolklore sat waiting for specimens, this station built the practice’s operating system. The working rules everything else runs on. The evidence shelf, the source grading, the wish filing, the correction ceremony. You, on Volya Radio, built all of it without the name. Here is the evidence.
First, an update on the reading. In episode one I gave you the scale. When I described you to yourselves in those first episodes, the close reading behind them had covered many of your shows. Now all of the shows are part of the analysis.
What Are They Trying to Tell Me
Now the toolkit proper. Where would you send a truth-seeking audience for evidence? These Volya shows send it straight into the aggressor’s own channels, and they teach the frame for reading what it finds there. Here is This Week in Absurdistan, one of the station’s long-running news marathons, on Rosstat, the Russian state’s own statistics agency:
“We never look at it from the perspective of this is the unvarnished truth from Russia. We look at it in the perspective of what are they publishing here and what are they trying to tell me? What kind of story are they trying to tell me?”
What are they trying to tell me. I consider people like Mockers much more expert than people like Mark Galeotti, who is pulled in to talk about Russia all the time but who knows nothing about Ukraine, or indeed Russia, in the way that Mockers does. So on Volya we are asking what are they trying to tell us. That is source criticism, the discipline scholars take degrees in, taught as a morning reflex, and aimed at enemy numbers as well as enemy words.
And when the enemy admits a terrible thing, the admission becomes a floor. Here is World at War, the strand where the war’s hardest numbers get read, on the abduction of Ukraine’s children:
“These are the 100% provable cases with data, that the Russians themselves say 700,000 plus children and women have been abducted to Russia.”
And in the same breath:
“Even the UN, which has lowballed these numbers, admits that that is extremely low.”
That was from a December 2024 episode. Seven hundred thousand, from the abductor’s own mouth. Many of us will remember the day that was publicised. I have the receipts. I have the screenshots, as probably do most of us who listen to Volya regularly. Our phones are full of screenshots of the evidence, of the receipts. The one number the Russists cannot dispute becomes the floor under the charge. The Russists’ confession is the minimum, and the truth sits above it. And it is almost unbelievable to people who have not been paying attention, as many of us who try to explain these matters to people in our real lives find continually.
Nobody here pretends this reading is a grim duty. On the morning of Operation Spiderweb itself, the day Ukrainian drones smuggled deep inside Russia burned the bombers on their own airfields, someone in the Volya room said “the biggest pleasure at the moment is also reading Russian Telegram channel.” That was June 2025. Verification on this station is not a defensive crouch. It is a craft, practised with visible enjoyment, on the enemy’s own material.
Then the discount turns around and comes home, which is the part that would astonish any propaganda ministry on earth. Here is Ukraine News and russia’s Hybrid War, a show whose own title spells russia with a small r, on our side’s frontline news:
“For the last 12 months, the OPSEC, the operational security, when it comes to the front lines in Ukraine, has improved so much that 90% of what we hear from the front lines, it’s only something that the Ukrainian military wants us to hear, or it’s a Russian narrative. So everything that comes from the front lines, we have to take it with a grain of salt.”
This is especially relevant at the moment. We have recently had the final announcement, after six months of great, well-kept OPSEC, of Ukrainian advances, and there are now discussions about whether new advances are about to be announced. All of us repeat, again and again, that we would rather not know these things until they are properly confirmed. OPSEC is operational security, the discipline of telling the enemy nothing useful. Grain of salt, aimed at our own side’s good news, because good security means curated news. Everything gets graded here on Volya. Friendly sources included.
And in the same segment, the tool I find most elegant: enemy silence used as the debunk. A panic was running that day about a Russian breakthrough, and here is how it was closed:
“On Russian telegram there was no party there was no elation if that was a legit breakthrough of the front lines you know the Russians are going to go crazy with it but and they did not which told me that you know it’s not as bad as people trying to pan it out to be”
That is the 12th of August 2025. No party on the enemy’s channels, therefore no breakthrough. The absence of celebration, read as evidence. The mirror of the admission floor: what the enemy cannot help boasting about, and what he fails to boast about, both testify.
The enemy’s fakery, meanwhile, has been dismantled so many times on these shows that it now comes with an org chart. Here is SBU-Owls, a show named for the owls, this community’s word for whatever keeps mysteriously catching fire inside Russia, on the men who stage false captures of Ukrainian villages:
“These guys, their sole purpose is to penetrate and to be able to plant a flag somewhere so they can take a picture for propaganda purposes, say that we have seized this territory. But they’re calling them flag bearers.”
That is from August 2025. Flag bearers. The fake capture is now a staffed position in the Russian army. Once a room has read that job description aloud, no capture photo works on it again.
The Question That Survived Its Spelling
The oldest question in law is cui bono. Who benefits. On these shows it is asked so routinely that it has become a named question, and I can prove that with a spelling mistake. Here is the host of Sunday Morning in Luhansk City, one of the Sunday shows that gives a wounded city’s name the top of the title, running the question on the Houthis and coming up empty:
“I really actually have no idea what they get out of this to be frank I can’t answer the Kweebono question on this one I don’t know who benefits from this”
That is Sunday Morning in Luhansk City, in September 2025, on Volya. The Kweebono question. That is the machine transcription meeting two thousand years of Latin, and I am keeping the spelling. Two things in that sentence delight me. A tool is real when it is allowed to return I don’t know, and there it is, run to a null, on air, no verdict forced. And a vocabulary is real when the machine starts misspelling it, because that means it is spoken, not written. Your Latin lives in the mouth.
The Shelf
Now the institution. The fan-fiction shelf, your own invention, and the answer to the most dangerous substance in wartime information, which is your own wanting.
A wish is not a report. Every propaganda channel on earth files its wishes as news. This community files them as fiction, out loud, under a genre label, and the label flashed past once in episode two, in the clause “just my fan fiction.” Here is the institution behind the clause. The same week the bombers burned, a host on SBU Crime and Punishment and the Boom Report was dreaming about the Kerch bridge, Russia’s illegal bridge to occupied Crimea:
“But hopefully the GUR or the SBU will broadcast live from Russian CCTV cameras when the thing starts going like the Tacoma Narrows Bridge, right? And the spans start dropping. That’s my fan fiction. What do you think, Will?”
That is from June 2025. The GUR and the SBU are, of course, Ukraine’s military intelligence and its security service. The Tacoma Narrows is the American bridge that famously shook itself to pieces on film. The wish is spoken, savoured, and filed as fiction in the same breath, and then handed to Will for review. The filing is a real act, done by name:
“Anyway, fan fiction I suppose Wendy put it put it under fan fiction back to you”
Decoding Disinfolklore, May 2026. Put it under fan fiction. A shelf implies a librarian, and the shelf keeps score, because sometimes reality reaches up and promotes a title. The shelf’s authors know their record is being audited:
“I haven’t come up with any fan fiction just as late because You know, I don’t want to ruin my record of guessing pretty well”
That is Kvetching, Ukrainian Culture and Book Club, on the 29th of June 2026. A record of guessing pretty well. A batting average, protected, for material filed as fiction. And on the very last day of this archive, the 5th of August 2026, on Decoding Disinfolklore, the whole system passed through one sentence:
“Our own Will Thiel does a lot of really excellent analysis and I put into nest his analysis of his fan fiction, what he’d like to see happen. As anyone who follows him knows, some of what he does say has come to pass.”
August the 5th. The shelf and the nest in a single sentence, and fiction being promoted to non-fiction, with the promotion announced. Hope, filed under fiction until reality promotes it. I contend no newsroom on earth runs a cleaner system for handling its own desires. The wanting is not suppressed, which never works. It is labelled, enjoyed, shelved and scored. And it is the opposite of Disinfolklore.
A Year of Wednesdays
Fifty-three of these 1,121 broadcasts are this show, Decoding Disinfolklore. That is a year of Wednesdays. And on Wednesdays, the tools move in both directions.
Some I brought to the room. The incoming troll radar, with its rule that your own doubt is itself data. If you don’t mind me quoting myself, and let me do my accent properly:
“If I find myself wondering about the authenticity of some account then the fact of me wondering about the authenticity, I now use as an indicator that probably I should be ultra careful with them.”
That is January 2026. Reading the absence, which asks what word is missing from an account, and who benefits from the hole:
“The word that wasn’t there. For eight years the most important word about Russia’s war in Luhansk, occupation, was missing from almost everyone’s mouth.”
Also Decoding Disinfolklore, July 2026. And the mirror. In June I read you Putler’s own words and named the trick in them:
“The president of the Russian Federation invokes Goebbels in order to accuse the West of being Goebbelsian.”
And the proof came from the man himself, who had described blame-shifting a few answers earlier:
“He told you the trick. He told you its name.”
That is Decoding Disinfolklore, June 2026. Accusation in a mirror: read the aggressor’s accusation as his confession. Naming a deployment is most of defeating it. Name them, and the power halves.
But here is what the whole archive taught me about those Wednesdays. The room did not learn the method from me. Listen to what I actually said in July, introducing the red scrub-out, a practice I use of crossing out the enemy’s image in red before sharing it, so that their meme travels without its face:
“If we must share the image, if we must share the meme, if we must share the idea, then we can cross it out like I do. I scrub it out in red if I need to so that you hardly see anything of it.”
And in the same passage, this admission:
“What I tried to do in my work consciously and what many other people like Mockers and many of you do also unconsciously.”
That is from July 2026. There it is, in my own voice, a month before the archive ends, and a month before I understood it was the claim of this whole episode. Consciously in my work. Unconsciously in yours. The method was in the room before the method had a name. My Wednesdays put words on your weekdays.
The Oracle and the Nest
Every toolkit is best seen against the thing it replaces, and the replacement on offer these days has a name. Under every contested post, someone is asking Grok, the AI chatbot bolted onto the platform, to rule on the evidence like an oracle, so they do not have to read it. This February my show watched it happen to a real video the machine had called fake:
“The number of people who in this thread just was like Grok, is this real? And Grok had said no, it’s not real, that it was a skit, when it wasn’t a skit. But yet all of them take whatever Grok says as it being 100% factual. And they don’t do the search themselves to figure out whether or not what they’re seeing with their eyes is real.”
I reckon this was Ming, who is really Grok’s worst nightmare. That is from February 2026. A simple search proved the video real. The oracle had said fake. The crowd believed the oracle. And then a teacher in the room graded the oracle the way this station grades everything:
“That should be your starting point, not your end point in terms of research. That’s what I used to tell my students, you know, go ahead, look at Wikipedia, but go to the original sources.”
That is probably Wendy.
“At least with Wikipedia, they, you know, list references at the bottom.”
That is from February 2026. Graded below Wikipedia, on the one criterion Volya Radio cares about: no reference list. The oracle answers so you do not have to read. The nest exists so that you can. Two architectures for trust, and this community picked its side nineteen broadcasts out of twenty.
The Toolkit Leaves the Room
In episode two, last week, I promised you a clip with 175,000 views, and here it is, in one sentence. A story that flattered Ukraine was flying around the timeline until a host read out the first comment under it: “This thing has 175,000 views, 1601 reposts. It is not true. Just look at the very first comment.” That is on Booms and Woe, in June 2026. The debunk was sitting under the fake the whole time, one scroll away, and the room was taught to look there first.
That habit does not stay in this room. In March it reached national television. Jesse Watters, a Fox News host, presented Ukrainian anti-drone interceptors as American technology. Here is Sunday Morning in Ukraine on what happened next:
“He was sitting there trying to claim these anti-drone interceptors as US technology and like, bro, you literally have the Wild Hornets watermark on your effing video. I guess the community notes and the mocking was a little too much for him and he actually did an on-air correction.”
That is from the 8th of March. The Wild Hornets are, obviously, the Ukrainian drone builders whose watermark was still on the footage. Community Notes is the crowd fact-check on X. Watermark spotted, notes attached, mockery applied, and a Fox News host ends up performing the ceremony this station performs as routine: the on-air correction. The toolkit went out through the audience and came back holding a correction from one of the biggest studios in America. You did that. Not with an army of fact-checkers. With habits.
The Name Was the Easy Part
Gather it up. The nest holds the receipts, and the top of the room belongs to Ukraine’s evidence, not the hosts’ own work. The enemy’s channels are read with pleasure, his admissions and her admissions taken as floors, their silences as debunks, their fakery filed by job title. The oldest question in law is asked by name, cui bono, and allowed to answer I don’t know. Your own wanting is labelled, shelved, and scored. Your corrections run at the pace of a weekly ceremony. That is an operating system. Generosity runs all through it, because every tool in the kit is handed to the audience the moment it works, and insight, the noticing itself, is given away as equipment.
I spent months looking for Infolklore’s working machinery in the libraries of the world and across the entire world’s media, and episode one told you how that search ended. The operating system was never on those shelves. It was pinned to the top of a morning Space on X, above a room with a bad back and a cat. Many cats. You built it without the name. I only brought the name, Infolklore. The name was the easy part.
As some of you know, I’m Decoding Trolls. I write mainly on Disinfolklore.eu, and you can subscribe to my work on Disinfolklore.net, PowerofMana.net and DecodingTrolls.net. I also sometimes post on X. I will come back to more of the Principles of Infolklore next week, inshallah.
Part Two. The Third Question
The second thing I want to talk about today is something that James posted and brought to my attention earlier this week. It is a book called Counter Disinformation System Development in Ukraine.
The Bridge
As many of you know, I spent three years of my life on the broken bridge at Stanytsia Luhanska. Most of the ten thousand civilians a day who crossed it, between Russia-occupied Luhansk and the rest of Ukraine, were older people, older women mainly, crossing for pensions and for family, through the queues and the cold and the shelling, because that was what living required them to do. Sometimes I gave one of them an arm across. A woman of seventy, for instance, one day. I have a photo of me guiding her. She is blind. I was wearing my bulletproof vest and my helmet. Helping her across was nothing really, a few minutes of my working day. But what was being done to her, and to a million people like her, by the stories broadcast at them from one end of that bridge, took me years to learn to read.
This week I read the book James brought to my attention. Counter Disinformation System Development in Ukraine, published by Springer, with a foreword by a chap called James Pamment, M-N, Pamment, of the Psychological Defence Research Institute at Lund University in Sweden. Its first substantial sentence: “Truth is becoming increasingly scarce in our environment, much like clean water.”
Truth as water. The image my entire framework lives inside. If you go to my website, Disinfolklore.eu, and go behind the splash page, the first page, you will see the search function. Put in Luhansk Well. I have spent years building an archive I call the Luhansk Well, and years hunting the clean water I call Infolklore, the tale that feeds the well we all drink from instead of poisoning it.
I saw wells the way we used to see wells, those of us who grew up in north-western Europe and perhaps America, in the illustrations in folktales and fairy tales. I saw these wells everywhere in Ukraine, in Luhansk. I remember one Saturday in particular, driving all around the Chornobyl exclusion zone, not inside it but around it, and all of those amazing villages, every single house with the kind of well that every folktale illustration has had since the Brothers Grimm first published theirs in the nineteenth century. That is what I was getting at. The clean water in the well I call Infolklore, the tale that feeds the well we all drink from instead of poisoning it, like Disinfolklore.
So I am developing a Disinfolklore system outside Ukraine, and the authors of this book are developing a counter-disinformation system inside Ukraine. The authors and I have never met. We have spent a decade drawing from the same war, they from inside Ukraine’s institutions, I from that bridge in a Luhansk forest. And reading their book, I kept finding the same discoveries, made twice over, in two different vocabularies. This episode walks through those twin discoveries one by one. And then it comes to the one discovery that has only been made once, on my side of the river, and what it would mean to carry it across.
For years that bridge was the only pedestrian crossing between Russia-occupied Luhansk and the rest of Ukraine. A long walkway over the Donets, a river we have known since antiquity, with a section blown out of the middle, patched with wooden steps and iron balustrades, for want of a better term, that pensioners climbed in the heat and in the ice. Ten thousand pensioners and civilians a day is a small town’s whole population, walking this broken bridge, in both directions, daily.
I was there for the OSCE, the Organization for Security and Co-operation in Europe, whose monitoring mission watched the security situation along the contact line. The mission’s watch ran from 2014, and I was inside it until April 2022. I was posted to that bridge from 2015 to 2018, then to Dnipro, one of the few Westerners ever to live and work in Russia-occupied Ukraine. I stood on that bridge. I filed reports from it. And almost every working day for three years, I crossed into the occupation and read what the occupation published about itself.
In folklore there is a creature called the bridge troll. It lives under the crossing and demands a toll before it lets you cross. Three Billy Goats Gruff. The troll does not build the bridge and does not own the river. It controls the one narrow place where you have to cross. And whoever holds that crossing holds the story of who you are when you cross it. Refugee or returnee. Citizen or separatist. You do not get to say. The one at the crossing says it.
At Stanytsia Luhanska the toll was paid by pensioners. In hours. In winter cold. In the humiliation of asking permission to walk into, and out of, their own country.
The Testing Ground
The book calls Ukraine “a key testing ground for a sophisticated form of information warfare.” I called the bridge ground zero of the same testing ground years ago, and standing there taught me what the machine being tested was actually for.
After the February 2014 invasion, Russia held more than a million Ukrainians inside roughly ten thousand square kilometres of occupied Luhansk and Donetsk, and even more in Crimea. One enclosed population. One information space. One master source. No exit. No laboratory in the history of persuasion has had those conditions. And the machine that ran there was not built to spread lies. Lies were the surface. Here is how I have put it in my own manuscripts:
“Russia’s great insight was that an entirely new culture could be created using Disinfolklore, broadcast constantly through every medium into a captive population’s minds. Russia set out in April 2014 to hack the identities of Ukrainians living in Russia-occupied Ukraine.”
The verb I used is hack. The object is identities. The date is April 2014.
Disinfolklore is my name for the narrative form this machine runs on. Folklore-like archetypes weaponised to carry lies, exploitative mental models and coercive control into minds. An archetype, for anyone new to this, is one of the old story-shapes, the characters and plots that thousands of years of telling have worn so smooth they work on us below the level of noticing. The Bear. The Bridge Troll. The Mother and the Maiden. The machine’s product is not a changed belief. Its product is a changed identity.
One woman shows the whole mechanism. Take a Russian-speaking Ukrainian woman from Mariupol, a mainly Russian-speaking Ukrainian city. In Russian Disinfolklore she and her child, the Mother and the Maiden, were held captive by Ukrainian Nazis. Another archetype, and one which some people mistake for a real thing. It is an archetype. A story form, not a real thing. And her captivity was Russia’s stated cause of war. On the morning of 16 March 2022 she is sheltering with her daughter in the basement of the Drama Theatre, the building where generations of Mariupol met for tea and Swan Lake, with the word CHILDREN painted outside in Russian, just in case the Russians could not read their own language, in letters big enough to read from the air, indeed from space. A Russian aircraft bombs it. And here is what the machine does next, in my manuscript’s words:
“The moment the bomb dropped, Russian Disinfolklore banished our archetype from the Inner Realm. Suddenly, she was among the Nazis deserving of extermination.”
The archetype, that is, of the Russian in Ukraine held hostage by Nazis. The moment the bomb dropped, Russian Disinfolklore banished her from the Inner Realm of Russia. She was the reason for the invasion. The moment the bomb falls, she is reassigned to the category the invasion came to destroy. A machine in the belief business could not survive that contradiction. This machine did not break stride, because it was never in the belief business. It is in the identity business, and identity, in its hands, is the weapon it uses to brainwash those who become subject to it. It is reassignable at will.
The dead of Mariupol are a range, not a number. Fifty thousand to one hundred thousand killed. A range, because Russia did not count them. The shame of genocide and contempt for Ukrainians meant the killers kept no count of the killed. No count of the number of people it banished, with its bombs and its starvation, from the Inner Realm of Russian-speaking Ukrainians deserving of Russia’s protection to the Outer Realm, the moment they were killed.
The book knows this machine, of course. Its foreword states Russia’s goal as pressing Ukrainian sovereignty to the point where “the history, identity, and autonomy of a people can be erased.” And its case files hold the pattern the Centre for Countering Disinformation itself named the information alibi: Russia pre-accuses Ukraine of the crime it is about to commit, so that a ready-made counter-story is circulating when the crime arrives. The book documents pre-accusation running before the bombing of that very theatre. The same theatre. The machine wrote her alibi before it killed her. I catalogued the same move for years from the bridge under my own name for it, Provocation Logic. Some of you will remember the series of six talks I did, after James’s question before Christmas, on the Provocation Logic Cycle. The abuser’s oldest sentence: look what you made me do to you. Twin discovery number one, and hold on to it, because near the end of this episode it turns into something bigger than either of our names for it.
The Book, and How to Read It
Look at who wrote this book. Anatolii Marushchak is a human rights researcher in information and cyber law who co-founded the International Information Academy, a Kyiv research body he advises without payment. Anayit Khoperiya is the serving deputy head of the Centre for Countering Disinformation. Mykola Balaban is the serving deputy head of the Centre for Strategic Communication and Information Security, and a historian of memory with a doctorate on Lviv in 1941. Stanislav Petrov is a cybersecurity lawyer who spent two decades inside Ukraine’s security institutions. Two of the four run the institutions the book describes. It is the record of what Ukraine actually did, under bombardment, written by the people doing it.
And it must be read as what it is. Not one more case study. There is no other country on the planet that has gone through what Ukraine is going through and has gone through. Ukraine is the place where the identity-hacking machine was built and proven, before MAGA, before Brexit. So Ukraine’s answer is not one national system among many. It is the state of the art, the best any state on earth has yet done against the perfected form of the thing, the perfected form of Disinfolklore. Which changes how every page should be read. Where Ukraine’s response falls short, that is not Ukraine falling short. That is humanity falling short. The book is the high-water mark of all of us.
What Ukraine Built
The story begins with civil society, not the state. In March 2014, as the fakes flooded in after Crimea, teachers and students at the National University of Kyiv-Mohyla Academy, where the idea of Russia was invented in the 1690s, launched StopFake, a volunteer fact-checking project built on one rule anyone can follow. Trace the claim to its source and publish what you find. VoxCheck followed. Detector Media mapped the Russian networks. Texty.org.ua did data journalism that Amnesty International has called some of the most reliable in Ukraine. I implore you to look at Texty.org.ua. They do great work, and I support their work strongly, with as much as I can afford to. The regulator banned retransmission of Russian state television in 2014 and blocked the big Russian social networks in 2017. I was in eastern Ukraine all that time, and I remember those moments, and the protests that came from the West: oh, Ukraine is censoring information.
The state’s dedicated institutions arrived last, and then arrived twice in one month. In March 2021 the Centre for Countering Disinformation, the CCD, was created under the National Security and Defence Council, the body chaired by the President that runs Ukraine’s wars. Putting it there was the point:
“The formal institutionalization of the CCD under Ukraine’s National Security and Defence Council represents more than a bureaucratic milestone. It sends a clear signal that disinformation is treated as a strategic threat alongside cyberattacks or conventional military aggression.”
Most governments file disinformation under communications, or under culture, or under nothing at all. Ukraine filed it beside missiles. Ukraine was correct. That same month the Centre for Strategic Communication and Information Security, the CSC, known publicly as Spravdi, was established inside a culture ministry, deliberately at arm’s length from the security services, so that journalists and civil society could work with it without working for a spy agency. Its survival handbook for civilians, Dovidka.info, went live on 23 February 2022. One day before it was needed.
Then the full-scale invasion, and the system went to war. Work that had taken days began taking minutes. A daily message box so that ministries, the Presidential Office and the military spoke with one voice. The Security Service blocking seventy-six bot farms holding more than three million fake accounts. Three million false people, switched off. The CCD tracing whole campaigns rather than single fakes: Black Hole, a metaphor planted on Telegram and grown into fabricated videos and falsified American news broadcasts, mapped and published as a pattern. UkrLeaks, dozens of interconnected accounts in several languages, attributed by name to Vasyl Prozorov, a sanctioned former Ukrainian officer in Russia’s service. A School of Strategic Communications training more than two thousand civil servants on curricula formally accredited by the civil service agency. Sweden’s Psychological Defence Agency co-hosting strategic-communications weekends in Lviv. And in 2024, a joint CCD and NATO threat assessment presented to the Ukraine-NATO Council, the first such assessment NATO has ever prepared with a non-member state.
Now watch four of this system’s finest moments closely, because they share a shape.
Russian propaganda turned an elderly Ukrainian woman, filmed greeting soldiers with a Soviet flag, into an icon of the Russian World. The CSC did not rebut the symbol. They found the woman. They interviewed her, published her real story, and the symbol was abandoned. They did not argue with an archetype. They re-personed it. They gave the icon back her name, and the Mana, the emotional charge the symbol carried, drained out of it.
Ukraine’s anti-corruption agency treats its own casework as information defence. Russian propaganda feeds on the corruption story, so, in the book’s words, the very act of uncovering and punishing corruption “denies the enemy this narrative resource.” Not a debunk. A starving. The narrative dies because its referent is taken away.
Ukraine’s foreign ministry, with Estonia, built a teaching tool called the Distortion Test. You upload a photograph of yourself and answer questions about recent disinformation. With every wrong answer, your own image warps on the screen in front of you. Image-magic, the oldest sorcery there is. I talked about it in my talks on the laws of sympathetic magic before Christmas, which draw on cutting-edge, peer-reviewed cultural psychology.
And the CSC works with the Yellow Ribbon resistance movement on a platform called Tyvukraini, You Are In Ukraine. A secure browser and a free VPN, run into the occupied territories, against the occupier’s digital-passportisation portal. Inside it, Ukrainian language lessons. By the middle of 2025, hundreds of adults and children were studying Ukrainian through that platform, from inside the occupation. The occupier hacks identities. Ukraine answers with a language class through a tunnel. The book’s own sentence on it deserves quoting whole: battles over connectivity, identity, and truth are as central as battles over territory.
Re-personing an archetype. Starving a story of its referent. Teaching with image-magic. Defending identity with language. Every one of these is a move at the level where archetypes and identities live, made by people with no theory of that level, because no theory of that level exists in their field. Hold that thought too. Ukraine’s best practitioners already fight at the third level by instinct. What nobody has ever handed them is the instrument that makes the instinct teachable.
They Already Know
What separates this book from every Western equivalent I have read is its candour. The authors do not claim their system wins. In their forward-looking chapter, they say this:
“As the information environment becomes more crowded, faster, and more aggressive, it is increasingly clear that simply reacting to individual fakes no longer works. This approach may help to correct a particular falsehood, but it does little to address the broader problem. It resembles treating visible symptoms while leaving the root cause untouched. Over time, this reactive logic exhausts institutions and allows hostile actors to keep the initiative.”
That is the deputy head of the Centre for Countering Disinformation, publishing that about her own field, in wartime. They report that modern operations are built so correction cannot touch them, campaigns that “easily slip through mechanisms that depend on a clear distinction between ‘true’ and ‘false.’” They name the hardest terrain: Telegram is the primary news source for over seventy per cent of Ukrainians, and on Telegram there is no moderation to appeal to and no partnership to negotiate. They name the human cost: a society at risk of “believing nothing rather than everything,” with 46.2 per cent of surveyed Ukrainians deliberately avoiding war news during six months of 2025. Nearly half the country, looking away, because looking hurt. They concede the occupied audience outright: the information war inside the occupation is “essentially lost for now,” and liberation will bring the task of reintegrating citizens “subjected to intensive propaganda,” or what I call Disinfolklore, with no method named. And they concede the analytical ground itself. The phase in which an adversary studies an audience and works out what it will find credible, they write, “can only be detected by clandestine operations of the intelligence communities.”
The question of why a story lands has been formally handed to the spies.
And then, once, in one paragraph, the authors ask the question themselves. “It is rarely enough to simply point out that a claim is false. What matters just as much is understanding why certain stories resonate, which fears or frustrations they tap into, and where trust is already fragile. By identifying these points of tension in advance, it becomes possible to move from crisis response to prevention.”
Why certain stories resonate. Asked, in their own words. Named as the road from crisis response to prevention. And then the book moves on, because no instrument for that question exists anywhere in their field. Later, in the same chapter, they even name the missing competence: narrative literacy, “which allows people to see how stories frame politics, identity, and social dynamics,” requested in one clause, with no method, no taxonomy, no course and no measurement behind it, because nobody has built them. The ceiling of the state of the art is not a blind spot. It is a stated vacancy. They have written the job description.
The Third Question
So the whole field, theirs and everyone’s, stands on two questions.
Is this claim true? That is fact-checking. Its unit is the claim, and Ukraine answers it as well as anyone alive. Who is running this operation? That is FIMI, Foreign Information Manipulation and Interference, the European framework the CCD adopted in 2023. Its unit is the deployer, and Ukraine now works it at the level of joint reports with NATO.
The third question is the one handed to the spies and asked once, in one paragraph, in the whole book. Why does this story land, in this population, now? Not who sent it. Not whether it is true. Why it is believable before anyone checks anything.
That is the folkloristic question, and the reason it can be answered in the open, without a single clandestine operation, is that a population’s stock of stories is public. The operator does not invent the fit between a lie and a mind. The operator finds it, in the same shared inheritance of tales we Indo-Europeans all carry. Anything found by looking can be found again by looking.
One artefact shows the third level working on us rather than on the occupied. Four words. Don’t poke the bear.
When I first heard this “Don’t poke the bear” troll, it was from a senior American military officer, in Sievierodonetsk, in the now destroyed Mir Hotel. He said it to me one night. I cannot even remember the year, maybe 2015 or 2016. He was a retired lieutenant colonel from the American military, and I had to ask him what it meant. When he explained it to me, I did indeed feel like secret folk wisdom was being passed to me. Don’t poke the bear.
There is nothing there to fact-check, because the phrase asserts no fact. There is no deployer to attribute, because the man who said it to me was not a Russian agent. He was a decent officer repeating something that felt like wisdom. The first question cannot touch it and the second question finds nobody. What those four words carry is an archetype, the Dangerous Animal that cannot be reasoned with, only avoided, wearing the feeling of grandmother-knowledge. And in my manuscripts I state what I watched it do: “And it worked. For over two years, this single phrase held.” Held, while the gap between what the West could do and what it did stayed open. And people died in that gap. Hundreds of thousands of people died in that gap. A fairy tale about a bear did work that no missile could have done.
Now the twin discovery that matters most, because it makes the third question answerable rather than merely askable. The repertoire is finite.
I know it from my side of the Donets by counting. The Luhansk Well holds ten thousand seven hundred and nine unique items from the monitored information space of Russia-occupied Luhansk, 2014 to 2018, the occupier’s outlets and the Ukrainian and international reporting alongside them, every occupation item anchored to the public address it was published at, each item read against a codebook of archetype families. The bridge troll, the gatekeeper I stood in front of for three years, appears one thousand four hundred and fifty-eight times. One item in every seven. Andrei Marochko, the fake republic’s daily military briefer, performing the liturgy of statehood, five hundred and seventy-nine items. And the threats sort, over and over, into the three functions that the great comparative mythologist Georges Dumézil traced through the whole Indo-European world, the same three the folklorist Timothy Tangherlini found organising modern legend. Your safety. Your bread. Your children. The cells of my codebook are named for them.
And the book knows it from its own side, by counting too. The CSC published a chronicle called How the Russian Information Ship Sank, built from its daily digests across twenty-one months of full-scale war. Its central finding: within the first two months of the invasion, the Kremlin had already deployed almost the full spectrum of its toxic narratives. Everything after was re-activation and recycling of familiar themes. The full spectrum in two months. Recycling ever since.
Two archives. Two counts. One finding. The repertoire is finite. And finite is the most hopeful word in this episode, because a finite repertoire is learnable, what is learnable is teachable, and what is teachable can become exactly the narrative literacy their book requests in one clause.
I will leave it there for this week, and I will continue both of these narrative vectors next week, with your indulgence and with a bit of luck.
Continued from":
First in series:
Get full access to Disinfolklore at www.disinfolklore.net/subscribe