Bayard Advertising – is a full-service advertising agency focused on recruitment marketing. The company has seen a 59% increase in recruitment advertising since the start of the pandemic. Joining me to discuss the trend is Louis Naviasky, their CEO

TOPICS

1. What are the major trends you are seeing in the recruitment marketing / HR space?
2. What should companies consider when thinking about ways to combat the Great Resignation?
3. How is equity being used to attract and retain employees?
4. Why are companies doubling down on recruitment advertising?
5. Have job related keywords gotten more expensive
6. What are some of the creative tactics companies are employing to attract candidates?
7. Tell me a recent success story about what Bayard did for one of your clients to help bring inmore applicants?

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