How is Bayer R&D rethinking plant breeding to put farmers first? JD Rossouw shares how genetics, innovation and FieldView are shaping the future of crops.

In this episode of Around the Farm, JD Rossouw, Senior VP & Crop Science R&D Breeding Lead at Bayer Crop Science, joins Tom and Andy to discuss how Bayer is advancing plant breeding through genetics, precision breeding, and global R&D innovation. From accelerating product development timelines to integrating data, environmental modeling, and farmer feedback into breeding decisions, JD explains how Bayer is designing crops for performance, resilience, and profitability. The conversation also explores fruits and vegetables, climate challenges, and what truly differentiates Bayer’s breeding organization as the industry looks ahead to 2026 and beyond.