
Sign up to save your podcasts
Or


You might have come across ads on your TikTok or Instagram feed for Chinese micro-dramas: short episodes lasting only a few minutes with highly addictive plots. Think scandalous affairs, hot vampires and over the top acting (and lots of slapping). They might be a little cheesy, but they’re big business, with China’s micro-drama market expected to be worth $14bn by 2027. The apps like ReelShort or DramaBox, that produce the dramas are racking up downloads around the world - but what does this mean for the TV and film industry as a whole? And what does it say about the effect our phones are having on our attention spans?
BBC Global China Unit journalist Mengchen Zhang joins us for a special micro-drama screening - and explains how they’re behind a growing multi-billion dollar industry.
Get out the popcorn and put up your feet!
Instagram: @bbcwhatintheworld
By BBC World Service4.2
1515 ratings
You might have come across ads on your TikTok or Instagram feed for Chinese micro-dramas: short episodes lasting only a few minutes with highly addictive plots. Think scandalous affairs, hot vampires and over the top acting (and lots of slapping). They might be a little cheesy, but they’re big business, with China’s micro-drama market expected to be worth $14bn by 2027. The apps like ReelShort or DramaBox, that produce the dramas are racking up downloads around the world - but what does this mean for the TV and film industry as a whole? And what does it say about the effect our phones are having on our attention spans?
BBC Global China Unit journalist Mengchen Zhang joins us for a special micro-drama screening - and explains how they’re behind a growing multi-billion dollar industry.
Get out the popcorn and put up your feet!
Instagram: @bbcwhatintheworld

11,155 Listeners

7,724 Listeners

533 Listeners

1,814 Listeners

1,832 Listeners

1,060 Listeners

523 Listeners

398 Listeners

71 Listeners

322 Listeners

265 Listeners

282 Listeners

51 Listeners

25 Listeners

118 Listeners