BBNmixtape

Welcome to part two of a three-part podcast series with Ed Davis and Nikos Lemanis who are exploring the challenges and opportunities that businesses face when coming to America to expand. In this episode, among other things, we discuss the importance of planning, having enough budget and resources and how to avoid the pitfalls of moving to such a vast and diverse market like the Americas.   So grab your coffee, and join us again as we explore the exciting world of transatlantic business.

In this episode of BBNmixtape, Annette chats with Andrew Humphrey from BBN partner TricomB2B about his experience with The New Bing, Microsoft's revamped search engine that has received mixed reviews since its beta release.

While The New Bing promised a more personalised and intuitive search experience, some users have reported several issues that have made their search experience frustrating and ineffective.

Join us as we discuss if the New Bing really is as bad as some make it out to be, or should Google be worried? Let's find out.

In this podcast, we'll be gathering some pre-event insights from B2B Marketing's Editor-in-Chief, Joel Harrison, who will be hosting their Ignite USA event in the bustling city of Chicago, where industry experts and thought leaders will gather in May to share their knowledge, expertise and innovativeness in B2B marketing. 

Listen to our fun bonus tips at the end of the podcast for the best places to visit in Chicago while you attend the event!

In today's episode, Ed Davis and Nikos Lemanis will explore the challenges and opportunities companies face when doing business in America. We'll dive into the cultural and regulatory differences between the two regions and share insights on navigating them. In a later episode, we'll also hear from a successful European business leader who has moved across the pond and learn about their experiences, lessons, and key takeaways. So please sit back, grab your coffee, and join us as we explore the exciting world of transatlantic business.

Welcome to this episode where we discuss Marketing Automation platforms and Sales funnel software with expert Andy Penkalski from BBN partner Bader Rutter. While Marketing Automation platforms automate marketing tasks like email marketing and social media management, Sales funnel software helps track leads and optimise the sales process. Signs that your business needs both include inconsistent lead generation and difficulty tracking leads. When selecting a tool, consider features, compatibility, and ease of use, but the best tool depends on your specific needs. Tune in for valuable insights on optimising your marketing and sales processes!

Being on social media is important, but you don’t have to be on every platform. Figure out where YOUR audience is. When someone Googles your business name, your organic social media presence will appear on the first page, so organic social media is important for your brand. 

In this episode, Josh McGee from BBN partner TricomB2B answers questions like what platform should B2B marketers put the most time and effort into? What platforms pose a challenge to B2B marketers? And why is it important to engage employees on your business's social media platforms?

Our guest today is a professional and deliberate networker who knows a thing or two about creating and nurturing authentic business relationships. In today's world, networking is a necessity. It can help nurture leads which develop into lucrative business opportunities. But, for many of us, it's not easy. In fact, it can be extremely daunting, especially for introverts. Jennifer Valencia, a tax consultant from Houston, Texas, shares some tips and best practices in overcoming fears and inhibitions to help you have genuine and authentic discussions about your business with strangers!

In this first face-to-face recorded episode, Ed Davis chats with Chris Eifert from TricomB2B, a BBN partner agency based in the US. After participating in a client event hosted by the agency, Ed and Chris discuss the event's highlights around long-term brand and marketing effectiveness, sustainability and the ongoing debate around how much content businesses need to produce to be effective and differentiating. Enjoy!

It's official! Google is pretty clever at filtering out poor content. That's great news for us and businesses that want to improve their Google search rankings by delivering content their customers want. It is terrible news for those who try and 'cheat the system' with AI-generated content and still try to hide 'invisible' keywords on their pages. Join us on this episode to learn some great tips on making SEO work for you from our SEO expert today, Dave Robinson.

In the next 30 minutes, Zoe Elmore, Head of Media at BBN London, will share her two cents on why there has never been a better time for B2B marketers & brands to be bold with their data, media and amplification strategy. We'll discuss how COVID has affected media consumption and how the media landscape has evolved to tip the scales toward focusing on tactics that have typically only been employed by B2C brands.