In this episode of BBN Mixtape, Ed Davis speaks to three BBN Partners based out of Central and Eastern Europe: Pavel Marek of Marco based out of the Czech Republic, Attila Rasko of ContentPlus, which is located in Hungary and Andrei Stoica, who is the namesake of Stoica and operate out of Romania. 

These group of Partners recently partnered together along with a fourth organization, eMarketing Stars, to survey nearly 40 corporate marketing leaders in the region about what is working, best channels / tactics as well as strategies and overall market trends for the Central and Eastern European region. It is a great piece of work and you’ll be able to find a copy of it here.

In this episode, Annette Fernandes is joined by Robert Heldt, CEO of BBN's partner agency, Custom Media, based in Tokyo, Japan. we'll explore everything from the importance of market understanding and the nuances of business etiquette in Japan to effective marketing strategies and the impact of digital transformation on B2B communications. Robert will also share his top advice for foreign companies aiming to make their mark in Japan and discuss emerging trends that could redefine the future of B2B marketing in this vibrant market.

In this episode of BBN Mixtape, Andrew Haussegger of Green Hat interviews Latané Conant, CRO of 6sense. They cover a wide range of topics including the current state of the marketing industry and the challenges and opportunities that lie ahead and the impact of AI on marketing. Latané also shares insights on budget allocation, the role of the CRO, and the application of marketing strategies to post-sale activities.

In this thought-provoking episode of "Spotlight Strategies," we delve into the diverse landscape of media platforms and dissect their roles in capturing and maintaining the attention of B2B audiences. Join us as we explore the unique dynamics of various media types, from display advertising to social media and video content. We'll analyze the effectiveness of each medium in conveying complex B2B messages and discuss how this relates to Share of Voice and building lasting connections with your audience. We also discuss the importance of creating standout creative content to earn attention via the media channels we select.

This episode of BBNmixtape dives deep into the art and science of crafting and planning content for the business-to-business realm with  Michelle Crawley from BBN's partner TricomB2B. If you've ever wondered how to tailor your content strategy to a specific audience and industry, align your narratives with complex sales cycles, or want to maximise the impact of your B2B marketing efforts, you've landed in the right place.

In the world of B2B marketing, content has typically and historically been dry and unengaging. Join us in this episode of riveting conversation with Ed Davis and Managing Director Stuart Jaffray from BBN partner GreenHat in Australia to explore the power of inspired visuals and compelling messaging. Discover how the right blend of education, entertainment, engagement, and inspiration can supercharge your strategy, captivate your audience, and drive business growth. For marketers, by marketers, tune in to BBN Mixtape, be bold and ignite your brand's creative spark!

Our guest for this episode is David Jordan, President of Bader Rutter, and we discussed with him how the B2B marketing industry needs to reimagine itself.

 As B2B marketers, we’ve grown over-reliant on some old habits, fallen behind on new sea changes in technology and audience behaviour, and have digressed in our belief to make an impact on the businesses we help lead. Our business is due for a rebrand. By following the data and honouring the humanity of our audiences, we can drive a renaissance for B2B.

Watch the presentation at Ignite USA HERE

ACCESS OUR FEARLESS GUIDE FOR THE COURAGEOUS MARKETER

BBN recently released an adaptation of our Norwegian Partner Iteo’s whitepaper, The Courageous Marketing Leader.  In this episode of our podcast, we sit down with Andreas Thue, Owner and Founder of iteo, and discuss his views on what makes a courageous marketer.

ACCESS OUR FEARLESS GUIDE FOR THE COURAGEOUS MARKETER

This podcast episode emphasises the tremendous potential of webinars as a key component of B2B marketing strategies. With their ability to captivate audiences, foster connections, and generate high-quality leads, webinars have emerged as a vital tool in the modern marketer's arsenal. By incorporating webinars into their marketing efforts, businesses can stay ahead of the curve, maximize engagement, and drive meaningful business growth in the B2B landscape.

In this third episode of our mini-series about how to successfully bring your business to the Americas, Ed & Nikos are joined by Gordon Mackenzie, a seasoned sales and marketing professional in the Oil & Gas industry. Hailing from Scotland in the UK, Gordon has been successfully helping businesses expand and grow in the US for the last 20 years. His experience includes managing the integration of a small oilfield services company when it was acquired by one of Houston's three largest industry services companies. He is now helping an Australian-based company enter and grow in the Americas. Join us to learn more invaluable insights and advice when taking your business transatlantic.