Liz Brooks is a Client Account Manager at Interview Valet focusing on Podcast Interview Marketing and PR. With experience at top media outlets and PR agencies, Liz is dedicated to helping small and medium-sized enterprises and brands connect with their audiences through strategic storytelling. Here, she shares her approach to helping build brands through podcasting.

Key Takeaways:

- How to make a great podcast appearance

- Finding the right guests for the right podcasts

- Creating your podcast pitch

Episode Timeline:

1:30 How does Liz find the right shows for her clients?

3:45 Audience composition beats size

5:45 Tod's Velvet Underground analogy

6:15 How to prep clients without podcast experience?

7:00 The benefits of content repurposing

7:30 The importance of being authentic

9:30 Male and female guests can be a little different

11:00 Liz's client hits it out of the park

14:30 Is true crime on the way out?

15:50 How "podcast voice" happens

17:30 Creating a compelling storyline and messaging

20:00 Identifying the key problem

21:00 Liz's dating site success story

24:45 Does Gen Z listen to podcasts?

26:30 Finding time to listen to podcasts

28:30 The future of podcasting

This episode’s guest:

• Liz Brooks on LinkedIn

• Liz at Interview Valet

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