The Light Institute aims to create easy to digest content in a educational format as it pertains to sports, education, and entertainment and their connection to building more holistic and financially stable individuals.
The swanky PJs are part of what Yellow Jackets players received in exchange for agreeing to promote TiVo on social media this month. They also got a prepaid debit card worth $404 (Atlanta's area code is 404) and the company's 4k streaming device. As part of the partnership, which was facilitated by Georgia Tech's athletic department, TiVo provided the school an upgrade to its audio/visual equipment in some of the team facilities. The total value is more than $100,000, according to the TiVo Chief Revenue Officer Matt Milne, who said 90 of the team's players have signed a contract for the endorsement.