Joining us this week is Chris Spellman, Senior Demand Generation Manager at SCYTHE. Chris has been in cybersecurity marketing for over six years and has also worked in marketing operations and analytics. Gianna and Maria ask Chris about his marketing expertise as they cover gated vs ungated content, demand gen, analytics, and much more. Also, listen in to hear about Chris’s fantasy novel trilogy that he authors with his wife!

Timecoded Guide:

[06:49] Creative ways to generate demand

[09:58] Gated or ungated content?

[11:51] Big failure or success in cyber marketing

[16:26] Where Chris does analytics

[18:32] How Chris does attribution

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Links:

Follow Chris on LinkedIn.

Check out the Spellman Books website, LinkedIn, and Facebook.

Keep up with SCYTHE on LinkedIn and Twitter.

Visit the SCYTHE website.

Follow Gianna on LinkedIn.

Catch up with Maria on LinkedIn.

Join the Cybersecurity Marketing Society on our website, and keep up with us on Twitter.