Ben Johnson, Senior Digital Marketing Manager at SPY Optic, and Bailey Busch, Client Success Manager at Cordial, reveal how learning about your customers dictate the ways that you market to them. This episode is the audio from a webinar that will explore the benefits of having control of your email program, making your email marketing program more efficient and effective, using customer intel for data-driven email marketing, and leveraging email to power commerce.

Chris McGreal is the Cofounder & Product Owner at Cordial and brings over 17 years of experience in the email marketing world. Chris is a fascinating person and so engaging. We get into how being in a band full time, working in design, and learning on-the-go ultimately led to him creating disrupting enterprise-level technology.

Adam Gillespie is the CTO and Cofounder of Cordial and brings over 20 years of experience in the industry. Architecting marketing technology from scratch is no easy task. Why is technology architecture so important to the success of the product?

Adam Meshot is the Director of Growth for Cordial and an industry veteran. Adam has seen brands get burned time after time with a bait and switch tactic. How is a try-before-you-buy revolutionizing the way brands test, prove, and purchase technology?

Bailey Busch is a Client Experience Manager at Cordial and spends his time strategizing and supporting clients with their email marketing campaigns. An email design pro, Bailey has a unique blend of technical prowess and eye for outstanding design. With email marketing evolving so fast, how do you stay up with the trends of today while optimizing for the future?

Adam Meshot is the Director of Growth at Cordial and brings over 17 years of experience in the email marketing world. Email marketing has been slow to evolve, until now. The future is already here, the world just needs to adapt. How will trends continue to evolve the technology driving email marketing?

Eric is the Director of Client Experiences and brings over 20 years of email marketing experience to the table. Marketers aren’t what they used to be, and neither is the process of producing email campaigns. How will the future of email production dictate the composition of the modern marketing team?

Brian Kranson is the Director of Solutions Engineering and brings over 15 years of experience. Brian is a tenured expert of event data and talks about the potential triggered messages have with the range and size of data marketers are collecting. Just how powerful is this dynamic duo?

Daniel Smith is the Technical Architect for Cordial and go-to guy for anything involving the Internet of Things. The Internet of Things has been a hot word the past few years. But when will it be ready for marketers to utilize?

Bailey is a Client Experience Manager at Cordial and has seen it all when it comes to campaign creation. Two of the biggest questions marketers have to answer is, “Who do we send to?” and “What do we send them?” How do we balance manual curation with automation in an ever-automated world?