Be More Business

This month, I'm issuing a challenge: conduct at least three customer interviews before the month is out.

In this Make It Happen Monday episode, I break down exactly how to do it — the seven questions designed to surface pain points, trigger points, and desired outcomes; the four golden rules that separate a useful interview from a wasted conversation; and a practical system for turning raw interview data into marketing gold using a Google Form and your AI tool.

This isn't busywork. It's one of the highest-leverage things you can do to understand how your customers actually experience your business — and what it will take to serve them better, reach them more effectively, and grow with intention.

The March theme is client and customer chemistry. This is where it starts.

Resources: Seven Questions + Four Golden Rules PDF (available at https://bemorebusiness.com/episodes/client-chemistry/) | Companion episode on the 10-stage customer and consumer journey available on this podcast as Episode 30.

If marketing has ever felt like you’re saying the right things to the wrong people at the wrong time — this episode is for you. This month I’m diving into client chemistry, and I’m starting with the framework that underpins everything I teach about marketing, selling, and building real relationships with your customers.

Once you understand the difference between the consumer journey and the customer journey, you’ll start seeing your entire business differently — from your content strategy to your email sequences to the way you handle a sales conversation.

I’m also sharing the one interview question that will tell you exactly who your real competition is (it’s probably not who you think).

📥 Free resources for this episode — including a PDF workbook, a slide deck of the full framework, and the Make It Happen Monday challenge — are all on the episode resource page at https://bemorebusiness.com/episodes/client-chemistry/

🎙️ Be More Business is part of the Midnight Productions Inc. podcast ecosystem — new episodes every week for entrepreneurs building businesses that support the life they actually want to live.

What does it actually mean to go pro with your money?

In this Three Thoughts Thursday episode, I wrap up February’s entire money series by bringing together partnership, nervous system regulation, and financial clarity into one grounded standard: professionalism.

Going pro with your money means:

• Treating money as a partner, not a parent

• Regulating your nervous system before making financial decisions

• Choosing clarity over drama

We explore how red zone and blue zone nervous system states influence panic discounting, overcommitting, avoidance, and financial shutdown — and what green zone leadership actually looks like.

Professionalism with money isn’t about perfection.

It’s about commitment.

It’s about keeping your appointments.

It’s about knowing your numbers.

It’s about leading instead of reacting.

If you’ve been following the February money arc, this episode ties it all together beautifully.

This month we’ve been exploring money, profit, and prosperity.

In this episode, I take you on a side quest into nature and ask a different kind of question: If money is our system of energetic exchange, how does nature handle exchange?

We look at scaling without extraction, proportional energy, ecological positioning, and regenerative pricing. From mycelium networks to no-till farming on my own ranch, this conversation reframes pricing and profit through the lens of sustainability and equilibrium.

This week’s Three Thoughts for Thursday is about women and money — and the history that still lives under our business decisions.

We are the first generations of women in history with full legal economic agency. That’s not small. That’s seismic.

In this episode, I share:

• Why women couldn’t legally own money not that long ago

• Why we couldn’t get business credit without a man until 1974

• Why women have always moved money — just not publicly

If you’ve ever felt weird charging, investing, scaling, or claiming authority… this episode will give you context.

Because sometimes what we call “mindset issues” are actually inherited history.

Listen in.

Pricing is one of the biggest stress points for small business owners. Whether I’m working with equine photographers in Cowgirls with Cameras or entrepreneurs in my broader business community, pricing always rises to the top of the question list.

In this episode, I break down three powerful pricing psychology principles that influence how your customers perceive value: the anchoring effect, charm pricing versus round number pricing, and the decoy effect. I share where these ideas come from, why they still matter today, and how you can apply them intentionally in your own business.

Pricing isn’t just math. It’s positioning, perception, and psychology. And when you understand how the brain interprets numbers, you can set your prices with far more clarity and confidence.

00:00 Introduction: Why Pricing Psychology Matters

03:30 The Research Behind Pricing Psychology

06:00 The Anchoring Effect Explained

11:30 When Anchoring Backfires

16:30 Charm Pricing vs Round Pricing

21:30 When Round Pricing Signals Authority

26:00 The Decoy Effect & Three-Tier Pricing

31:00 When Decoy Pricing Becomes Unethical

33:00 Pricing With Intention

Money anxiety is real for entrepreneurs. And it’s rarely about the actual dollars in the account.

In this Three Thoughts for Thursday episode, I share three practical rescue tips you can use when money anxiety starts spiraling your nervous system into fight, flight, or freeze.

We’ll talk about separating the math from the meaning, shrinking the horizon so you can regulate in the present moment, and taking one revenue-generating action to break the anxiety loop.

If you’ve ever stared at your bank account and felt the story spin out of control… this one’s for you.

In this episode, I sit down with my friend Kimberly Imfezi Ingonyama, a wealth oracle who works at the intersection of strategy, Ancestral Intelligence™, and sovereignty.

We talk about why money feels so hard for value-driven business owners, how hustle culture disrupts the natural flow of wealth, and what happens when you stop trying to force money into existence and instead learn how to receive it.

This conversation is about sacred reciprocity, balanced exchange, and why wealth that lasts has to feel good in your body. If you’ve ever felt burned out, anxious, or exhausted by “doing all the right things” with money, this episode offers a completely different lens.

This month's resource page is at: https://bemorebusiness.com/episodes/money-flow-profit-and-prosperity/

Join Kimberly's email list: https://wildfireglobal.myflodesk.com/welcometomaisonmawulisa

We can’t really talk about money in business without talking about pricing, and I’m seeing some important shifts in how modern buyers experience it.

I share three thoughts on what pricing actually communicates today, why clarity and confidence matter more than clever positioning, and how pricing has become a trust-building exercise rather than a persuasion tactic. If pricing has felt uncomfortable, confusing, or heavy in your business, this episode offers a different way to look at it.

In this Make It Happen Monday episode, I’m giving you a simple but powerful assignment: create a partnership agreement with money.

Most of us operate under one of two assumptions—we work for money, or money works for us. Both create power imbalances. Healthy relationships don’t run on hierarchy. They run on clarity.

In this episode, I talk about why undefined money relationships default to old habits, emotional reactions, and cultural conditioning, and why discipline alone doesn’t fix that. A written agreement creates structure, reduces friction, and turns money from pressure into information.

This isn’t about manifesting more money overnight. It’s about defining how you and money work together so decision-making gets easier, guilt decreases, and financial behavior becomes intentional.

This agreement is a snapshot, not a rulebook. A mirror, not a mandate. And it’s one you can revisit and renegotiate as your business grows.

Access the Money Partnership Agreement Google Doc here: https://docs.google.com/document/d/1BLcLl0PKpDD2W-QiSC74cfo_P1mF3YQOOGm9fgYxVQ0/edit?usp=drive_link