Be Raire

TheSavvy Recruiter: Systems, Tech & Scaling

The old-school way of recruitment isn’t cutting it anymore.Cold calls that no one answers, manual follow-ups, and systems that makescaling impossible. It’s time to evolve.

In this episode of the Be Raire Podcast, I sit downwith Elizabeth Kingston, Founder & CEO of Kingston Human Capital,to share how modern recruiters can use tech, systems, and JobAdder to scalefaster and make more temp placements with less effort.

You’ll learn:
✅How to turn your “silver medalist” candidates into immediate billings
✅The exact JobAdder setup Liz uses to fill temp jobs within hours
✅How to build client and candidate skill-coding systems that create speed tomarket
✅How to transform rejection calls into relationship-building moments
✅Why automation, systems, and CRM utilisation are the biggest growth levers forrecruiters in 2025

🚀 JOIN THE BE RAIREACADEMY

Get the step-by-step roadmap I teach recruiters who want toscale their desks using modern BD, automation, and personal branding.
🎓Start your 7-day free trial → https://lnkd.in/g8HaPdr3

💡 SPONSOR OFFER –JOBADDER

This episode is proudly sponsored by JobAdder, mygo-to recruitment tech platform.
🎁Claim two months free with JobAdder → https://jobadder.com/kimber

⏱️ Timestamps

00:00 – Introduction: The new era of recruitment
00:24 – Why old-school BD and cold calls no longer work
01:02 – Meet Elizabeth Kingston (Kingston Human Capital)
02:00 – The biggest gap in most recruitment agencies: candidate utilisation
03:05 – Turning “silver medalist” candidates into placements
04:25 – How to change your rejection calls into reverse marketing calls
05:48 – Using JobAdder to identify and serve ready-to-go temps
07:02 – How to pipeline candidates and clients with skill coding
09:10 – Real-time walkthrough: Using JobAdder’s client skill coding
11:25 – Floating candidates directly from your CRM
13:00 – The power of advocacy campaigns for temp recruiters
14:35 – Why this improves both client and candidate experience
16:18 – Building loyalty, exclusivity, and retention through service
18:20 – Floating multiple candidates at once for faster fill rates
19:32 – How to set up JobAdder codes the right way
21:15 – Best practice: Keep codes simple and aligned to job families
22:35 – Coding framework example (industry → subcategory → skill)
24:10 – How systems become your secondary brain
25:20 – Final advice for scaling recruiters
26:00 – Outro: Why systems, tech, and process equal recruiter freedom

🔖 Hashtags

#berairepodcast #thesavvyrecruiter #jessicakimber#recruitmenttraining #recruitmenttech #recruitmentautomation #recruitmentagency#recruiters #businessdevelopment #salestraining #jobadder #scaleyourdesk#recruitmentcoach #recruitmentmentor #systemsthatscale #crmforrecruiters#recruitmentstrategy #temprecruitment #recruitmentgrowth #reversemarketing

Feel like you’re doing all the activity but still nothitting your goals?

In this episode of the Be Raire Podcast, Jess breaks downthe exact business development process that recruiters can follow to scaletheir desks to 7-figure billings.

Whether you’re an experienced recruiter or just gettingstarted, you’ll learn how to:

·      Build visibility and brand awareness that drivesinbound leads

·      Handle objections like a pro and convertconversations faster

·      Close clients with confidence and consistency

·      Identify which part of your sales cycle isactually broken

Jess also shares her proven 3-phase sales framework(Front-End, Midway, Back-End) and explains how to turn a messy, reactive BDprocess into a predictable revenue machine.

 JOIN THE BERAIRE ACADEMY

Learn Jess’s full end-to-end system for recruiters: leadgeneration, objection handling, and closing strategies that scale your billingsfast.

🎓 Start your 7-day freetrial here → https://www.skool.com/1mbillers/about

00:00 – Introduction: Welcome & what you’ll learn
00:23 – Why most recruiters hit a revenue ceiling
01:04 – The secret behind scaling to $1M billings
01:11 – The 3 phases of the BD process (front-end, midway, back-end)
02:11 – What counts as “front-end” activity
03:09 – 26 ways to generate leads (and how to choose yours)
03:34 – Brand awareness, visibility & marketing
04:14 – Storytime: Going from Hayes to starting my own agency
05:07 – Why visibility & personal branding matter more than ever
06:02 – The “One to Many” method explained
06:31 – Diagnosing front-end lead problems
07:11 – Inside Be Raire Academy: what it includes
08:28 – Midway challenges – when you have leads but can’t convert
09:36 – Handling ghosting & “send me an email” objections
12:25 – Asking better questions to preempt objections
13:40 – Real vs. reflex objections
14:43 – Why mastering objections = mastering sales
15:03 – The trial close – test before you pitch
16:11 – What to do when a client hesitates (looping method)
17:11 – Impact questioning: making pain real
18:24 – Transitioning to your final pitch
19:11 – Closing the deal (and why it’s not over yet)
19:49 – Negotiating terms & getting commitment
20:56 – Creating urgency & guiding clients to decide
21:22 – Recap: diagnosing where your sales cycle breaks down
22:27 – How Be Raire Academy helps recruiters fix all 3 areas
22:49 – Final thoughts & next steps

#berairepodcast #jessicakimber #recruitmenttraining#recruitmentagency #recruiters #businessdevelopment #salestraining#leadgeneration #linkedinstrategy #recruitmenttips #milliondollarbiller#scaleyourdesk #recruitmentmentor #recruitmentcoach #salespsychology#objectionhandling #closingdeals #recruitmentgrowth #recruitmentbusiness#recruitmentprocess

I’m Jess and I help Recruiters generate an additional $100K to $1M within 12 months. My expertise lies in teaching recruiters how to build a personal brand on LinkedIn, generate leads through 40+ methods, and master end to end business development and sales. I also run global training programs for recruitment consultants and agency owners.In this episode, I will reveal why the old “smile and dial” cold calling method is dead in 2025 and what to do instead. You’ll learn how to use warm calling, leverage LinkedIn visibility, and follow a proven framework that turns conversations into clients.If you’re a recruiter ready to scale your billings and master high-converting sales calls, this one’s for you.👉 Start your 7-day free trial of Be Raire Academy: https://www.skool.com/1mbillers/about00:00 – Intro & Jessica’s background00:25 – What this video is about (cold calling in recruitment)00:39 – Does cold calling still work in 2025?01:17 – Why traditional cold calling doesn’t scale01:53 – Warm calling explained02:59 – How to build visibility & warm up leads03:41 – Cold calling framework overview04:08 – Using triggers to start conversations05:51 – Permission-based openers & low-touch asks07:16 – Discovery framework: past, present, future08:03 – The “Rocky” movie analogy for calls09:05 – Recruitment-specific discovery questions10:06 – Clarification & future needs11:02 – Impact questioning: uncovering non-negotiables11:30 – Cost of inaction questions13:00 – Trial closing & next steps13:36 – Understanding agency partnership experience14:40 – Micro-pitching throughout the call15:54 – Final pitch & permission to share services16:18 – Closing techniques (assumptive, A/B close)16:46 – Defining the “next stage” in the sales cycle17:05 – Wrap up & how to learn more🎙️ Connect with JessicaLinkedIn: https://au.linkedin.com/in/jessica-kimber-recruitmentInstagram: https://www.instagram.com/jessicakimberx/Enquiries: https://www.jessicakimber.com/contact🔔 Subscribe for more free recruitment training: content on starting an agency, increasing billings, automating time, ai in recruitment, and staying ahead of industry trends. 🔔#berairepodcast#jessicakimber#recruitment#recruitmenttraining#recruitmenttips#recruitmentagency#recruiterlife#recruiters#businessdevelopment#coldcalling#warmcalling#leadgeneration#salestraining#personalbranding#linkedinstrategy#automation#scaleyourbusiness#salescalls#milliondollarbiller#rairegroup

I’m Jess and I help Recruiters generate an additional$100K to $1M within 12 months. My expertise lies in teaching recruiters how to build a personal brand on LinkedIn, generate leads through 40+ methods, andmaster end-to-end business development and sales. I also run global training programs for recruitment consultants and agency owners.

This episode dives into the 6-step reverse marketingframework, a powerful strategy to get terms signed fast, win new clients, andposition your candidates as must-see talent.

Whether you’re looking to increase billings, sharpen yourcold calling skills, or discover how to handle objections like a pro, thisframework will help you secure more meetings and build stronger clientrelationships.

00:00 – Intro: What is reverse marketing (aka mpc/floats)
00:40 – Why this strategy wins quick client commitments
01:00 – Jessica’s background and training focus
01:05 – Overview of the 6 step reverse marketing framework
01:48 – Step 1: The introduction (simple and direct)
02:09 – Step 2: Trigger, “why” statement and exclusive framing
05:33 – Example script for step 1 and 2 combined
06:48 – Using permission based openings to gain control
08:20 – Step 3: Asking 3–5 preemptive questions
09:44 – Handling objections and probing deeper
11:59 – Using hypothetical questions when clients say “no need”
13:34 – Keeping questioning concise and effective
14:00 – Step 4: Selling your a grade candidate
15:59 – Step 5: Trial closing with confidence
17:11 – Step 6: Securing commitment (meeting, terms, or next step)
17:57 – High level recap of the framework
18:09 – Closing thoughts and invite to be raire academy

🔔 Subscribe for more freerecruitment training: content on starting an agency, increasing billings,automating time, ai in recruitment, and staying ahead of industry trends. 🔔

👉 Start your 7-day freetrial of Be Raire Academy: https://www.skool.com/1mbillers/about

🎙️ Connect with Jessica
LinkedIn: https://au.linkedin.com/in/jessica-kimber-recruitment
Instagram: https://www.instagram.com/jessicakimberx/
Enquiries: https://www.jessicakimber.com/contact

#berairepodcast #reversemarketing #recruitmenttraining#recruitertips #businessdevelopment #leadgeneration #recruitmentsales#recruitmentlife #objectionhandling #highbillers #recruitmentstrategy

I’m Jess and I help Recruiters generate an additional $100K- $1M within 12 months. My expertise lies in training recruiters on building apersonal brand on LinkedIn, generating leads via 40 different methods &end-to-end business development/sales training. I also run training programsglobally for recruitment consultants and recruitment agency owners, check outthe links below.

My YouTube channel provides free training on startinga recruitment agency, increasing your billings, automating your time, AI inrecruitment, and staying on top of recruitment trends.

🔔 Subscribe for more tipsjust like this🔔

In this episode of the Be Raire Podcast,  I will break down the exact ecosystem I woulduse to consistently generate $100,000+ per month as a recruiter.

You’ll discover:

✅The 3 stages of the funnel (Awareness, Consideration, Conversion)
✅How to create a powerful recruiting ecosystem that generates leads on autopilot
✅Practical lead generation strategies for different desks (blue collar vs.C-suite)
✅How to use content, LinkedIn, warm calls, and lead magnets to nurture prospects
✅Why automation and systems are the key to scaling your desk without burnout

If you’re a recruiter looking to build consistentrevenue, automate your pipeline, and position yourself as the go-to authorityin your market, this episode is for you.

👉 Start your 7-dayfree trial of Be Raire Academy: https://www.skool.com/1mbillers/about

🎙️SOCIALHANDLES & CONTACT

Jessica Kimber –

LinkedIn:https://au.linkedin.com/in/jessica-kimber-recruitment

Instagram: https://www.instagram.com/jessicakimberx/ 

👇 Submit an enquiry below👇

https://www.jessicakimber.com/contact

–

00:00 – Welcome & Episode Intro
00:43 – What is the “Ecosystem”?
01:15 – The 3 Stages of the Funnel: Awareness, Consideration, Conversion
03:05 – How Awareness Leads to Conversion
05:28 – Jessica’s Buyer’s Journey & Community-First Approach
06:03 – Training Resource: The Brand Academy
06:49 – Ecosystem for Recruiters Explained
07:52 – Desk-Dependent Lead Generation Strategies
09:06 – Brand Awareness: Visibility + LinkedIn Content
11:15 – Consideration: Warm Calls & Lead Magnets (Salary Surveys, EmailFunnels)
13:54 – Networking & Events to Warm Up Leads
15:34 – Hot Leads vs. Cold Leads
16:42 – Creative Lead Magnet Ideas Beyond Salary Surveys
18:13 – Conversion Phase: Sales Calls, Objection Handling, Closing
19:30 – Consultative Calls Based on Client Pain Points
20:48 – Building Funnels for Both Clients & Candidates
21:08 – Why Converting Cold Leads Fails (and What to Do Instead)
23:17 – Retention: Keeping Clients Beyond the First Role
23:58 – Making Systems Talk (Automation with Zapier)
25:13 – Running Your Funnel on Autopilot
26:15 – Client Results & Final Takeaways
26:40 – Outro & Free 7-Day Trial for The Brand Academy

#BeRairePodcast #RecruitmentBusiness #LeadGeneration#RecruiterTips #RecruitmentMarketing #Automation #SalesFunnel #RecruiterLife#RecruitmentStrategy #HighBillers

Ready to make 30K in 30 days? Hi👋 I’m Jess and I help Recruiters generate an additional $100K - $1M within 12 months. My expertise lies in training recruiters on building a personal brand on LinkedIn, generating leads via 40 different methods & end-to-end business development/sales training. I also run training programs globally for recruitment consultants and recruitment agency owners, check out the links below.Join our 7-day free trial to my BE RAIRE ACADEMY:https://www.skool.com/1mbillers/about(All resources mentioned within this video are accessible via the above link)My YouTube channel provides free training around starting a recruitment agency, increasing your billings, automating your time, AI in recruitment, and staying on top of recruitment trends. 🔔 Subscribe for more tips just like this🔔 🎙️SOCIAL HANDLES & CONTACTJessica Kimber –LinkedIn: https://au.linkedin.com/in/jessica-kimber-recruitmentInstagram: https://www.instagram.com/jessicakimberx/ 👇 Submit an enquiry below 👇https://www.jessicakimber.com/contact–00:00 - Welcome to the Be Raire Podcast00:10 - The $30K in 30 Days Challenge (Cold Desk to Cash Plan)00:24 - Step 1: Pick a Profitable Niche01:02 - Why Being a Generalist Recruiter Is Hard02:00 - How to Niche Down Effectively02:18 - Step 2: Market Map 100 Ideal Clients02:51 - Why You Should Target Hiring Managers03:21 - The Ideal Client Size for Faster Conversions04:28 - Step 3: Find 5 A-Grade Candidates05:22 - How to Use Free Points Without a CV06:04 - Why You Must Have Signed Terms Before Sending Full Profiles06:42 - Using Scarcity to Create Urgency in Sales07:06 - What to Include in Your Free Points08:02 - Step 4: Triple Whammy Outreach Strategy08:44 - Example Cold Call Script to Reverse Market09:13 - Gain Control by Asking the Right Questions10:04 - Why LinkedIn May Be Better Than Email10:41 - How to Acknowledge Multi-Channel Outreach (Without Being Weird)11:13 - Step 5: How to Follow Up Like an Animal (Without Being Pushy)12:30 - Why You Shouldn't Chase Every Client13:12 - There Are Endless Opportunities – Focus on the Right People14:14 - Step 6: Build Your Personal Brand and Attract Inbound Leads14:38 - Step 7: Get Really Good at Sales (Fast!)15:31 - BD & Personal Branding Programs Inside Be Raire Academy16:16 - Weekly Execution Plan (What This Looks Like in Practice)17:17 - Final Thoughts + Weekly Content Announcement#RecruitmentMarketing #RecruiterTips #TempRecruitment #RecruitmentAutomation #LeadGeneration #BusinessDevelopment #RecruiterTraining #ClientRetention #CRMForRecruiters #RecruitmentPodcast #JessicaKimber #Recruitment2025 #InboundLeads #RecruitmentStrategy #LinkedInBranding #RecruitmentAI #AutomatedRecruiting #personalbranding #recruitmentagency #recruitmenttraining #recruitment consultant #linkedinmarketing #recruitmentmarketing #businessowner #entrepreneurship

In this episode, I will discuss the importance of how to find your niche as a recruiter to generate more leads. Niching strategy will allow you to focus your energy and resources, and ultimately boost conversions.

I’m Jess and I help Recruiters generate an additional $100K - $1M within 12 months.

My expertise lies in training recruiters on building a personal brand on LinkedIn, generating leads via 40 different methods & end-to-end business development/sales training. I also run training programs globally for recruitment consultants and recruitment agency owners, check out the links below.

Join our 7-day free trial to my BE RAIRE ACADEMY:https://www.skool.com/1mbillers/about

(All resources mentioned within this video are accessible via the above link)

My YouTube channel provides free training around starting a recruitment agency, increasing your billings, automating your time, AI in recruitment, and staying on top of recruitment trends.

🔔 Subscribe for more tips just like this🔔

🎙️SOCIAL HANDLES & CONTACT

Jessica Kimber –LinkedIn: https://au.linkedin.com/in/jessica-kimber-recruitmentInstagram: https://www.instagram.com/jessicakimberx/

👇 Submit an enquiry below 👇

https://www.jessicakimber.com/contact–

00:00 - Welcome to The Be Raire Podcast
00:09 - Introduction with Jessica Kimber
00:15 - The Big Question: Should You Niche Down?
00:29 - Why Niching Matters in Recruitment
00:53 - The Challenge of Being a Generalist Recruiter
01:47 - How Recruitment Has Changed Since Covid
02:37 - Why Niche Recruiters Have the Advantage
03:12 - The “Wedding Dress Store” Analogy (Why Generalists Struggle)
04:01 - Why Generalist Recruiters Fail to Stand Out
05:01 - How to Create Certainty in the Market
06:05 - Why Niching Builds Authority & Inbound Leads
07:02 - Debunking the “More Roles = More Money” Myth
07:33 - Ways You Can Niche Down (Industry, Role Type, Location, etc.)
08:13 - Why Niching by Role Type Is Powerful
09:15 - Real Examples of Pivoting Niches During Market Shifts
10:26 - How to Balance “Too Niche” vs. “Too Broad”
11:03 - Niching by Location or Company Size
11:49 - Start by Asking: What Type of Recruiter Are You?
12:11 - Talent Short vs. Volume Markets (and How to Choose)
13:35 - Why Running Temp + Perm Together Can Boost Billings
14:00 - Finding a Niche That Fits Your Style
15:16 - Do You Need Experience in a Niche? (Surprising Answer)
15:47 - Once You Pick a Niche → How to Generate Leads
16:02 - Picking Role Types with Long-Term Demand (AI, Cybersecurity, etc.)
17:03 - Using Personal Branding to Position Yourself as the Expert
17:54 - Why Jessica Only Works with Recruiters Open to Niching
18:35 - How Niching Lets You Charge Premium Fees & Sell Retainers
19:30 - Consider Threats & Opportunities in Your Market
20:00 - Commercial Viability: Which Industries Actually Pay?
21:15 - Why Retainers Beat Contingent in Slow Markets
22:02 - Wrapping Up & Next Steps

#RecruitmentMarketing #RecruiterTips #TempRecruitment #RecruitmentAutomation #LeadGeneration #BusinessDevelopment #RecruiterTraining #ClientRetention #CRMForRecruiters #RecruitmentPodcast #JessicaKimber #Recruitment2025 #InboundLeads #RecruitmentStrategy #LinkedInBranding #RecruitmentAI #AutomatedRecruiting #personalbranding #recruitmentagency #recruitmenttraining #recruitment consultant #linkedinmarketing #recruitmentmarketing #businessowner #entrepreneurship #podcast #recruitmentagencies

Multi-7-figure entrepreneur Divyesh reveals why top-billing recruiters are leaving agencies to start their own firms. From $2M+ exits to helping 100s launch solo practices - discover the mindset shifts, systems & support that turn recruitment skills into business empires.Join 600+ Other Recruiters via my Free Training Academy& Community Group: 

https://www.skool.com/1mil-billing-recruiter/about

🎙️Guest & Show Links

Divyesh Nathoo –

LinkedIn: https://www.linkedin.com/in/divyeshnathoo-recruitment/

Jessica Kimber –

LinkedIn: https://au.linkedin.com/in/jessica-kimber-recruitment

Instagram: https://www.instagram.com/jessicakimberx/ 

👇 Submit an enquiry below 👇https://www.jessicakimber.com/contact

–

00:00 – Why Even the Best Need a Coach (Just Ask Djokovic)00:27 – Meet Divyesh: Multi-7-Figure Founder & Recruitment Expert00:57 – Helping Recruiters Build Their Own Business with Recruiter01:24 – From South Africa to $2M+ Staffing Exit in 200802:13 – Why Dave Now Helps Recruiters Break Free & Launch Their Own Agency03:01 – The 2 Biggest Fears Holding Recruiters Back from Starting Up04:18 – Already Doing the Job of a Founder? Here's the Reality Check05:17 – The Business Skills Most Top Billers Lack But Need06:04 – Why a $300K+ Recruiter Should Consider Going Solo06:26 – Jess’ Own Story: 7 Placements = 6-Figure Business07:05 – What Jess Wishes She Knew in Year 1 (Processes Matter!)07:29 – What Recruiters Actually Need to Launch Successfully08:16 – Tech Stack, Payroll, Legal & Marketing: All in One Place08:59 – Big Announcement: Recruiter x Jessica Kimber Partnership09:45 – Why Most Recruiters Fail in Their First Year And How We Fix It10:43 – What to Focus on First: Revenue Over Branding11:30 – Behind the Scenes: 20+ Years of Business Experience on Your Side12:00 – How to Simplify Your Launch & Avoid the Busy Work Trap13:07 – What to Focus on in the First 90 Days (Hint: Not a Logo)13:29 – Start Conversations Before You're Ready14:20 – How to Use Your Network & Personal Story to Win Clients14:43 – Why Online Presence + Outreach = Maximum Response Rate15:30 – Become the Person Your Audience Wants to Reply To16:09 – What Sets Top Recruiters Apart? Speed & Coachability17:00 – Why Perfectionism Slows Down Growth17:45 – The Role of Mentorship in Scaling a Recruitment Business18:39 – Even World-Class Performers Have Coaches—Why Not You?19:33 – Don’t Wait for the Perfect Time: Ask, Learn & Implement20:19 – What the First 6 Months Looks Like Inside Recruiter21:07 – Day 1 to Day 90: Brand, Niche, Tech, Compliance, Launch22:22 – How We Help Recruiters Go from Zero to Revenue22:44 – When Fear Kicks In—How to Know If You're Really Ready23:34 – What Real Entrepreneurs Do Differently24:15 – Not Ready Yet? Here’s How to Prepare for the Future25:27 – The Green Light Signs You Are Ready to Launch26:14 – Use Your Billing History to Project Your Solo Potential27:12 – Weighing the Risks vs Rewards of Starting Your Agency28:28 – Being Comfortable Might Be Your Biggest Risk29:18 – Jess’ Accident & Why She Built a More Resilient Business30:22 – Build a Business That Can Survive Without You31:15 – Why Recruitment Business Risk Is Lower Than You Think32:06 – I Just Wish I Started Sooner – Most Common Feedback33:00 – Building a Business That Gives You True Freedom34:07 – You’ll Never Be 100 Percent Ready. Just Start.35:10 – You’ll Regret the Things You Don’t Do More Than What You Do35:35 – Final Thoughts & Where to Connect with Divyesh

#RecruitmentMarketing #RecruiterTips #TempRecruitment#RecruitmentAutomation #LeadGeneration #BusinessDevelopment #RecruiterTraining#ClientRetention #Recruitment2025 #InboundLeads #RecruitmentStrategy #LinkedInBranding#RecruitmentAI #AutomatedRecruiting #personalbranding #recruitmentagency#recruitmenttraining #recruitment consultant #linkedinmarketing#recruitmentmarketing #businessowner #entrepreneurship

I’m Jess and I help Recruiters generate an additional $100K- $1M within 12 months. My expertise lies in training recruiters on building a personal brand on LinkedIn, generating leads via 40 different methods & end-to-end business development/sales training. I also run training programs globally for recruitment consultants and recruitment agency owners, check outthe links below.

I’m offering a 7-day free trial to my network to try it out, and then it’s just $97/month for full access + weekly live coaching with me.

https://www.skool.com/1mbillers/about

(All resources mentioned within this video are accessible via the above link)

🎙️SOCIALHANDLES & CONTACT

Jessica Kimber –

LinkedIn:https://au.linkedin.com/in/jessica-kimber-recruitment

Instagram: https://www.instagram.com/jessicakimberx/ 

👇 Submit an enquiry below 👇https://www.jessicakimber.com/contact

–

00:00 – Visibility Creates Leads: Why Personal Brand Matters00:32 – 82% of Buyers Check You Out Before Saying Yes01:10 – From $400 to $45K in a Week: The Power of Strategy01:30 – What This Podcast is Really About: Revenue, Automation, Freedom01:49 – Jess' First Solo Episode in Her New Home Studio02:29 – Common Challenges Recruiters Face Today03:19 – Why Jess Disappeared: A Near Career-Ending Injury04:18 – Scaling Through Systems After a Major Setback05:03 – Imposter Syndrome, Mentorship and a New Era of Growth06:06 – Automation that Attracts Clients on Autopilot06:31 – Launching the Brand Academy: Level 1 Explained07:11 – Level 2: Build Program for Experienced Recruiters08:06 – Level 3: Scale Program for Agency Owners08:52 – Case Study: 300 Leads in 6 Months with Automation09:40 – How to Know Which Level is Right for You10:02 – Should You Niche Down? Yes. Here’s Why.10:32 – The Problem with Being a Generalist Recruiter11:24 – Clients Want Experts, Not Generalists12:04 – What Niching Down Really Means (It’s Not Just Industry)13:05 – 4 Reasons Clients Work with Agencies14:18 – Niching = Easier Lead Gen + Higher Visibility15:08 – Generalists Spread Too Thin, Niche = Better Value16:35 – Pick a Niche That Suits Your Personality & Style16:54 – How Long Does It Take to Build a Personal Brand?17:38 – The 3 to 6 Month Rule for Consistency & Results18:19 – Why New Recruiters Must Plan for the Long Game19:42 – The Easiest Way to Set Yourself Up for Brand Success20:25 – Tech Tools to Help You Scale Smarter, Not Harder21:08 – Does Personal Branding Work in Every Industry?21:52 – Blue Collar, White Collar—The Platform Just Changes22:30 – Choose 3–5 Lead Gen Sources That Work for Your Market23:20 – Branding Gives Outreach the Credibility It Needs24:04 – Posting is Non-Negotiable If You’re Doing Outreach24:30 – Should You Use AI Bots for LinkedIn Outreach?25:16 – Don’t Scale a Broken Strategy with AI26:02 – Train Your Templates, Don’t Just Automate Everything27:08 – Smart Use of AI Bots for Intro Messages (With Caution)27:49 – Why Manual Messaging Still Outperforms Bots28:05 – Message Based on Engagement for Best Results28:45 – Summary: Only Use AI After You’ve Tested Manually29:08 – When Is the Best Time to Start a Personal Brand?29:29 – Start While Things Are Good—Not When You’re Desperate30:04 – New Recruiters: You Can’t Wait Until You’ve Made a Placement31:26 – Visibility Brings Certainty—And Certainty Converts32:24 – Branding Used to Be a Bonus. Now It’s a Must.33:08 – If You Don’t Want to Build a Brand, Jess Isn’t Your Coach34:07 – Inbound Leads Are 52% Through the Buyer’s Journey35:08 – $42K from One LinkedIn Post. That’s Leverage.35:35 – Does Cold Calling Still Work in 2024?36:11 – Cold vs Warm Calls: Why Familiarity Matters36:49 – The Psychology of a Buyer on a Cold Call37:27 – Why Warm Calls Convert So Much Better38:18 – Use Lead Scoring to Prioritise Your Time39:21 – Knowing Who to Call (And Who to Nurture)40:05 – Final Thoughts + Recap of Training Levels 1, 2 and 3

Meet Danielle Marshall,Co-founder of award-winning Halo People and a true recruitment powerhouse with over 10 years of experience across agency, internal, and RPO.

Join 600+ Other Recruiters via my Free Training Academy & Community Group: https://www.skool.com/1mil-billing-recruiter/about

(All resources mentioned within this video are accessible via the above link)

Danielle's approach? Invest in your people, celebrate the small wins, and never stop looking for better ways to do things. Her "Halo Health Days" and focus on wellbeing have become legendary in the recruitment space.

From Australia (originally UK), she's proof that with the right strategy and team, rapid growth doesn't have to mean sacrificing culture or burning out.

"Don't overthink it. Just get shit done." - Words to live by! 💪

🎙️Guest & Show Links

Danielle Marshall –

LinkedIn: https://www.linkedin.com/in/daniellemarshallrecruitment/

Jessica Kimber –

LinkedIn: https://au.linkedin.com/in/jessica-kimber-recruitment

Instagram: https://www.instagram.com/jessicakimberx/ 

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00:00 – Why 10+ Years in Recruitment Doesn’t Mean You KnowIt All00:21 – Meet Danielle Marshall: Co-Founder of Halo People00:46 – $400 to $45K in a Week: Strategy Beats Hustle01:10 – What This Podcast Is All About: Revenue, Freedom, Automation01:46 – Welcome to the Show: Scaling a Team from 2 to 2002:30 – Danielle’s Journey: From UK to Australia to Starting Halo03:53 – Founding a Business in Lockdown (Yes, Really)04:34 – What Scaling REALLY Looks Like Behind the Scenes05:41 – Biggest Lessons as a Business Owner06:30 – Culture is Everything: Why Who You Hire Matters Most07:19 – The Clarity that Helped Halo Scale to 20 Staff08:22 – How Halo Attracts & Retains Top Talent09:08 – Learning from Hays & Building a Values-Led Team10:08 – What Keeps the Team Happy & Motivated at Halo10:29 – Halo Health Day: Monthly Paid Wellness Days11:18 – The Power of Trust, Autonomy & Real Friendships at Work12:08 – Competing With Larger Agencies by Mirroring Their Benefits12:24 – Jess & Danielle’s Backstory: From Hays to Tony Robbins13:10 – Why Culture Creates Retention (Not Just Salary)13:47 – Quarterly Incentives: Thailand Trip & Team Celebrations14:48 – Celebrating the Small Wins to Drive Momentum15:33 – How to Keep New Recruiters Motivated in Year One16:34 – Understanding Each Team Member’s Deepest Motivation17:33 – Tailoring Training & Coaching to Individual Needs18:12 – The Role of the Leader: Available, Present, and Empowering19:00 – Managing a Team with Different Needs & Mindsets20:21 – Delegation, Prioritisation & Avoiding Burnout as a Founder21:06 – Surround Yourself With the Right Energy & Support21:47 – What Else to Invest In If You’re Serious About Scaling22:05 – Retrospectives, Process Improvements & Leveraging AI22:57 – Removing Admin with VAs & Tech for Retention23:18 – Personal Branding as a Growth Strategy23:35 – Just Because You’re Experienced Doesn’t Mean You Stop Learning24:21 – Why Your Team Holds the Key to Innovation & Change24:43 – The LinkedIn Strategy That Landed $42K in a Day25:10 – Final Question: What’s Danielle’s #1 Advice for Growth?25:31 – Danielle’s Mic Drop: “Don’t Overthink It. Just Get Sh*t Done.”

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