In this conversation, Lance Bachman shares his insights on business growth, emphasizing the importance of tracking metrics, personal branding, and effective marketing strategies. He discusses the concept of being 'the funnel' in business, the significance of scaling and selling companies, and the necessity of investing in people and culture. Throughout the talk, he highlights the value of social media, the need for a strong sales philosophy, and the critical role of recruiting in building successful teams.

• Chapters
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• 00:00 The Importance of Coaching vs. Training
• 01:54 Faith and Leadership in Business
• 04:53 The Journey of Entrepreneurship
• 07:50 Scaling and Selling Businesses
• 10:56 The Role of Coaching in Business Growth
• 13:35 The Three S's of Success
• 16:38 Building Your Personal Brand
• 19:56 SEO and Marketing Strategies
• 21:12 The Evolution of Media Companies
• 22:07 The Power of Google LSAs and Lead Aggregators
• 24:18 Harnessing Social Media for Business Growth
• 26:40 Setting Weekly Marketing Goals
• 27:47 The Importance of Lead Follow-Up
• 30:21 Training vs. Coaching: Building a Strong Team
• 34:22 Recruiting with Grit and Determination
• 38:46 Investing in Employees for Long-Term Success
• 41:13 The Journey of Continuous Improvement
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