I do a lot of personal branding coaching, it's one of the most rewarding parts of my job. I love to see the light bulb go off when someone discovers their brand by taking their skills, knowledge, expertise and life purpose and packaging it and selling it to the world. The first thing I always say to my clients is the only way for a personal brand to work is by YOU being YOU!   You have to find an X-Factor--something that makes you different and something people will pay you to learn from! If you are thinking of starting a personal brand, the latest episode of the DO IT MY WAY Podcast outlines five questions you must ask yourself first...