Imagine waking up tomorrow and TikTok is gone. Your Instagram account? Locked. 100,000 followers… vanished.

How would you reach your audience? Could you still sell your products or services?

I have a client who just hit 100k followers on TikTok very quickly, which is amazing! While she was celebrating, I was strategizing how we get those followers off TikTok onto a podcast that lives on a website she owns. What if TikTok shut down tomorrow and she lost all of those followers?

In this week’s podcast episode, I’m breaking down why you can’t rely on social media alone—and how to start moving your followers onto platforms you own like an email list or podcast.

This is one of the most important shifts you can make to protect your business and future-proof your brand.

I’ll share:

• Why your follower count doesn’t mean much (yet)

• How to get your audience off Instagram, TikTok & Facebook

• Easy ways to grow your email list starting today

• How I’ve seen creators lose everything overnight

If you’ve been putting this off, you can’t afford to miss this one.

Because at the end of the day… Likes don’t pay the bills—emails do.

One of the most powerful things I learned in sales was the transfer of energy. Now, I didn't start off that way. When I first started cold calling and selling advertising for 918moms.com, I had a script and I awkwardly tried to remember it word for word when I was selling to potential clients. It was brutal and it didn't feel authentic to me. One day I decided to ditch the script and just be myself. Guess what happened? Sales started to close. I got more comfortable and actually started to love talking to new people about their marketing. The key here is TALK vs. SELL. I decided to take the pressure off myself and just walk in and have a conversation about how I could help them solve their marketing problems.   That is when I discovered I was able to transfer my ENERGY and passion for marketing onto the prospect and it worked! I love marketing and I have seen time and time again where it can change people's business which often changes their lives if it is done right! I began to get more confident and was able to transfer my energy which closed more deals.   Are you selling from a place of fear or pressure to get the deal? That nervousness is probably coming through to the person on the other side turning them off.   Check out the latest episode of the DO IT MY WAY Podcast where I share my tips on how to transfer your energy to your team, a potential client, even your spouse!

When I first started D2 Branding, the #1 thing I was tracking was my revenue! After all, we are in business to make money, which lets us make an impact on those we love. My goal was to reach $100,000 a month and become a MILLION DOLLAR BUSINESS! That sounded so great! Once we hit that goal, I was so excited but also confused on why I didn't have extra money in the account. The problem: my expenses were way too high!   Instead of tracking revenue you need to also track net profit, which is your most important number! How much money are you making after all of your expenses are paid?   There are also many key KPIs to track like the lifetime value of a customer. How long are your customers staying with you? Do they leave after the first transaction or are you able to retain them for years? This is a big indicator on the return on investment for the cost to acquire them. If you lose money the first month you acquire them but make money over the next 12 months, it is worth it!   Check out the latest episode of the DO IT MY WAY Podcast where I share the key performance indicators you should be tracking.

We have all been there, you are the founder of your company and sometimes you feel like the only one who can do all of the tasks and the one that cares the most. One of the hardest transitions in my career has been going from a founder to a CEO.   Many times as founders we are solopreneurs doing everything for the business until we are able to hire our first team member. It can be hard to transition from doer to thinker! If you do not spend time each week strategically thinking of how to grow and scale your business, it is not going to happen. You don't have time to think about strategy and vision when you are stuck in the day to day tasks.   This is where your team comes in! Empower them to do the job and delegate the day to day tasks. I found out once I did this, I had more time to be the visionary in the business and guess what? They were way better at those tasks than me! I tell my team all of the time, if a process in our business involves me, it will probably be messed up!    Now is the time to shift from being a founder and start to make decisions as a CEO. Learn from me what to do and more importantly what not to do on the latest episode of the DO IT MY WAY Podcast!

In this vibrant episode of The DO IT MY WAY Podcast, we sit down with Crystal Smith, personal stylist, business owner, mom, and franchisee of House of Colour, to talk style, boundaries, and building a business that works with your life—not against it.

Crystal shares how she turned a curiosity about color theory into a full-blown business helping women feel confident in their own skin. From using the science of color and proportion to transform wardrobes, to teaching clients how to dress in a way that reflects who they’ve always been, this is so much more than fashion. It’s personal empowerment.

She also gets candid about the challenges of entrepreneurship and motherhood, opening up about the power of delegation, the importance of faith, and what it really means to set boundaries that protect the people and the values you hold closest.

Whether you’re juggling rubber balls or glass ones (she explains the difference!), questioning your career path, or just want to walk into a room and own it, this episode is for you.

 

I have been thinking a lot about business partnerships lately. I am contemplating partnering up on a business right now and I have a client who is in the process of partnering with her best friend. It all sounds so fun and when you are in the honeymoon phase when all you can think about is making money and having fun! 

This is all true, you CAN make money and you WILL have fun, but not every day is going to be an easy road. There are many things to consider before entering into a business partnership with a friend or anyone for that matter.

For starters, you need to have a shared vision for where you want the company to go. Is this a fun "side business" or are you looking to build it up and sell it one day or create generational wealth for your family? Those are very different goals and if you don't talk about it ahead of time, it can lead to conflict.

You also want to have complementary strengths. When I launched 918moms.com with Melanie Henry, we were exact opposites and it worked! I handled all of the sales and marketing and she was more behind the scenes handling all of the content and operations. It was a match made in heaven! We were able to scale quickly because we weren't lacking the skills needed to succeed between the two of us!

Have you ever partnered with your bestie? How did it turn out? I'd love to hear from you! I have compiled a list of all of the things you need to consider before entering into a business partnership with your bestie on the latest episode of the DO IT MY WAY Podcast!

 

It’s not every day you get to Zoom with Martha Stewart — the original influencer long before Instagram was even a thing. I was honored to be able to hear her speak this week through the Entrepreneurs Organization sharing her wisdom. She is so inspiring! Did you know she is 83-years-old? Whaaaaat??? I recently watched her Netflix documentary, which gave me a whole new level of respect for her legacy. Here were some key takeaways: ✅ One of the only female stockbrokers on Wall Street in the 1960s ✅ A self-made lifestyle empire ✅ And a masterclass in reinvention after public scrutiny   Can you even imagine being a female on Wall Street in the 60s? She rocked at it too! Hearing her speak live was equal parts wisdom, wit, and wow. Here are a few of my favorite quotes from her from the event: 1️⃣ “Authenticity is the key to a successful personal brand.” 2️⃣ “My association with Snoop is invaluable. It’s expanded my demographic.” 3️⃣ “We are all individuals. We all have a job to do, and we get on with our day.” (On navigating male-dominated spaces) 4️⃣ “Sears was the original Amazon. They just didn’t know how to capitalize on it like Jeff Bezos.” 5️⃣How does she handle scrutiny? “Ignore it. If they criticize one selfie, take another!” 6️⃣ “I had $1.6 billion I could’ve spent on Madison Avenue. Instead, I went to work.” At age 83, Martha is still creating, innovating, and unapologetically herself. What an inspiration to women everywhere!   I can only hope to still be inspiring at that age! I share more about Martha's journey on the latest episode of the DO IT MY WAY Podcast!

What if you shifted your mindset from scarcity..."We need to make budget cuts" to abundance..."How can I make more money?"   This important mindset shift could be the difference in you creating a million dollar business. I recently met with a client that lost a contract that was a significant part of their monthly income. She immediately went to a scarcity mindset talking about laying off a staff member and cutting her budget. I quickly reminded her that there were plenty of other avenues for her to make more money! Instead of wasting energy and shrinking in fear, it would benefit her way more to start looking at areas she could add additional revenue.   I see this mindset more in women I meet with than men so LET'S CHANGE THAT! Where can you raise your prices? Where can you add additional revenue that you may be missing out on? This isn't about doing MORE WITH LESS this is about doing MORE WITH MORE!    If you find yourself stuck in a scarcity mindset and would like to book a free 30 minute consultation, I would love to walk you through this to change your perspective! Just go to www.DeedraDeterman.com and click on GET STARTED!

From sewing bridesmaids dresses to collecting recipes and stories from around the world, Chef Shannon Smith's journey is anything but ordinary. In this episode, she shares how a volunteer opportunity changed her life, leading to a career that’s taken her to 54 countries, inspired a cookbook, and created one-of-a-kind experiential dinners that bring people together around the table.

Shannon opens up about how curiosity and compassion have guided her path, why being genuinely interested in people opens doors, and how she’s using her foundation to empower the next generation of culinary talent. 

Whether you're a foodie, a creative, or simply navigating your next chapter, this episode is full of insight and inspiration.

 

The world today is more distracting than ever! Every five seconds I feel like I get a notification of a text, email, phone call, or social media letting you know someone is engaging with your posts. It can be downright exhausting and your brain goes into overload if you don't manage it. My life seems so busy right now with two kids moving home from college, grad parties, trying to sell my Dad's home and deal with all of his bills coming in from being in the hospital, it can seem overwhelming. Anytime I get like this in life, I know I need to take a step back and put some boundaries in place to find my focus in this crazy life.   I came up with seven ways for you to find your focus in a world full of noise on the latest episode of the DO IT MY WAY Podcast.   How do you find your focus?