Last week I had the pleasure of speaking to Oklahoma State University entrepreneurship students in a class called The First 100 Days of Launching a Business. Nothing energizes me more than being in Stillwater on campus with smart students ready to take on the world!   The first 100 days of a startup are critical for setting a strong foundation. Here’s  a few of the tips I shared with these students: 1. First you need to have a clear Vision & Mission for your business. I can't be all about money or you will fizzle out quickly! What is your purpose, what are your core values, and what is your long-term vision? 2. Business Structure Setup– Be sure to register your business with the state by setting up an LLC or corporation and set up a business bank account.   3. Identify Your Target Market – Conduct market research to understand your ideal customer and analyze competitors to differentiate yourself. No money for market research? I get it! Conduct your own research by asking family and friends about your product or service. What do they like? Not like? Is it solving a problem for them? How much would they pay for it?   Find out the 10 steps you must take with The First 100 Days: Your Startup Survival Guide on the latest episode of the DO IT MY WAY Podcast!   Not sure where to start with your business idea? Book a free consultation by visiting https://deedradeterman.com/ and click on GET STARTED!

Just when you think you have your marketing down, a new trend starts getting traction and you feel like you are missing out if you don't jump on it! I remember when my daughter told me skinny jeans were out and I had just spent $200 on a really cute pair! It made me question my purchase because we all want to be on trend!   In marketing, things change as fast as the skinny jean trend, so you have to stay on top of what is working and what no longer makes sense for your business. I love to research new marketing trends by listening to podcasts and reading case studies on brands or agencies who are trying them and having success!   I put together a list of 10 of the hottest marketing trends we are loving right now. Not all of these are going to work and not all of them will make sense for your business, but if you try out one or two and go all in, I can bet you will see some traction! Let me know what trend you are loving now.   Check out the Top Marketing Trends We Are Loving Now on the DO IT MY WAY Podcast!

Who’s really on your team when things get tough? Adversity has a way of exposing who’s truly invested in your business and who’s just along for the ride. The real question is:   👉 How do you attract MVP team members—the ones who step up when it matters most?   👉 What can you, as a leader, do to reward and retain the ones who go the extra mile?   👉 How do you spot the weak links before a crisis hits?   In this episode of the DO IT MY WAY Podcast, I’m breaking it all down:   ✅ The traits of an MVP employee & how to recruit them   ✅ Why crisis reveals character—and how to build a team that thrives under pressure   ✅ The #1 mistake leaders make when rewarding MVPs  Don’t wait for a crisis to figure out who’s on your side. Build your dream team NOW.   Who are the MVPs on your team?   Happy Listening!

Are You Chasing Followers Instead of Clients? Let’s be real—followers don’t pay the bills… clients do. Yet, so many entrepreneurs focus on likes, views, and comments instead of what actually matters: building a brand that attracts paying customers.  In this episode of the DO IT MY WAY Podcast I’m breaking down:   ✅ How to convert attention into revenue   ✅ The difference between vanity metrics & real business growth   ✅ The #1 shift that will make your brand profitable   If you’re ready to stop chasing clout and start making real money, this episode is for YOU.  Happy Listening!

Are you a high-level female CEO or entrepreneur looking to expand your reach, attract dream clients, and position yourself as a leader in your industry?   You already have the expertise, the influence, and the vision. But are you leveraging your voice to scale your impact?     Here’s the truth: You need to own your platform!  In the latest episode of the DO IT MY WAY Podcast, I share three reasons you need to launch a podcast:     Why female CEOs/entrepreneurs NEED a podcast to establish authority    How to turn your voice into revenue and opportunities    The secret to scaling your impact—without adding more to your plate  Your voice is your power! It’s time to use it! Check out the latest episode of the DO IT MY WAY Podcast now! P.S. Hit reply and tell me—have you ever thought about launching a podcast but aren't sure where to start.

We all face adversity in life and sometimes everything seems to hit you smack in the face all at once. Times of adversity teach you what is important in life and who is truly in your corner.   Can you imagine hearing the words, "you have brain cancer?" That is what happened to my Dad right after Christmas. It wasn't anything we were expecting because he didn't really have any major symptoms. Talk about your life flipping upside down in one unexpected moment. He was told he has an inoperable tumor the size of a tangerine in his brain.   I saw my Dad processing the news, not saying a word. I could only imagine what was going through his head. A little later there was a nurse shift change and a new nurse walked in (probably having no idea he was just told he has a brain tumor) and asked how he was doing. He looked at her with the biggest smile and said, "I am great!" He later went on to joke that he was so smart they had to remove part of his brain to study it and had the nurses all laughing.   That puts life into perspective right there. Adversity happens for you, not to you and YOU CHOOSE how you will react in that moment.   Find out What Brain Cancer Has Taught Me About Life in the next episode of the DO IT MY WAY Podcast!

One way I am going to elevate my game in 2025 is to surround myself with successful entrepreneurs that are 3-4 steps ahead of me by joining a mastermind. There's no better way to elevate every area of your life than to hang around people doing what you want to do!   Are you wanting to get in shape and feel great in the new year? Join a gym or online fitness community and get going!   Are you wanting to take your business to $1 million or $10 million? Hire a business coach or join a mastermind.   Are you wanting to know how to integrate AI into your daily processes? Take a course or listen to a podcast on how AI is changing business and marketing.

Check out 5 Ways to Elevate Your Game on the latest episode of the DO IT MY WAY Podcast!

We've all been there, you have a crazy fun weekend, maybe even take a road trip, and Monday morning comes and you have the Monday blues and you are not prepared for the week. You get to the office, open your computer and stare at it wondering what you are supposed to be doing. You forget your lunch, haven't even looked at your calendar to see what you have for the day. You start scrolling Instagram and the next thing you know 45 minutes have gone by. Oh, and you are tired!   Well, this way of life is not setting you up for a successful week! Just like you start your day with a morning routine, you need to start your week with a Sunday routine. I have found when I am intentional with my time on Sundays preparing for the week, I am much happier and more productive.   Check out "What I do on Sundays to Prepare for the Week" on the next episode of the DO IT MY WAY Podcast!   What do you do on Sundays to prepare for the week?

We all have things that we need to leave behind to move forward and reach our 2025 goals. Maybe it's a toxic relationship, neglecting self care, overcommitting, or comparing yourself to others. We are all guilty of these habits but once you let go of them, you will find yourself feeling free and able to tackle all that the new year has to offer.   In this episode, I share 8 of the most common habits that women CEOs and entrepreneurs deal with on a daily basis. I'd love to hear what you are letting go of and not bringing into the new year!   Happy Listening!