We've all been there where people reach out and ask you "Can I pick your brain" about your area of expertise. If it's a friend, that is one thing. But when strangers do that and expect hours of your time, it feels disrespectful. It is a tricky thing to navigate as they may be a potential client, but you can't spend hours of your day going to coffee and lunches for strangers to "pick your brain." The older I get, the more guarded I am with my time. As a consultant, time is money and for every "freebie" you do, you could be working on your business, recording a podcast, researching what AI is doing in your industry or hitting up a great yoga class. Find out the easiest way to navigate these requests without offending anyone and setting the tone for a successful professional relationship.

We have all been there, you think you can do something yourself to save a buck. Problem is you end up spending your valuable time trying to figure out something you have no knowledge of to avoid spending money and it ends up costing you way more money in the long run. A guy called me over the weekend asking for advice on creating a new website for him because his girlfriend created the first one and they broke up so she was threatening to take it down. He hesitated on spending the money thinking he could do it himself. I asked him how many websites he had created and he said, "well, none." I reminded him of the time it would take for him to figure out how to create a website when he could be working on his business and hand it over to an expert. It got me thinking about the reasons hiring a marketing expert will save you time and money in the long run. Check out "5 Reasons You Need a Marketing Pro" on the next episode of the DO IT MY WAY Podcast. As a business owner, your time is your most valuable asset. Spend it wisely!

There are times in life when the unexpected happens and family becomes a priority over work. My sweet Dad was recently diagnosed with brain cancer and after a long, courageous battle, spent a week on hospice and peacefully passed. This was not something I could plan, but as soon as he entered hospice, I knew I needed to spend every waking moment with him until he passed. Work had to wait. I hadn't planned on being off and definitely not for 14 days, but I am so glad I did. Guess what happened? We landed a big client. Our email marketing still went out. Our social media still had daily content, our clients were still billed on the correct day, our meetings ran without a hitch and our clients' needs were met. Why? We have systems and processes in place. We have automated emails, social media scheduling, and automated billing. Check out the 5 game-changing tips to step away from your business and still make money on the latest episode of the DO IT MY WAY Podcast!

I sat down with powerhouse entrepreneur TJ Woodberry, who built a $36 million business in her twenties—then walked away to prioritize her health, happiness, and purpose.

TJ shares how she went from selling cars in high school to running a global export business, and how a personal wellness journey inspired her to create Poppi's Spa—one of Tulsa's most luxurious, experience-driven destinations. Her latest venture, Silk Salon, is breaking barriers by catering to textured hair and redefining what inclusive beauty looks like.

From meditating in world-class spas to turning her frustration into innovation, TJ is unapologetically raising the standard for Tulsa—and doing it all her way. Her story is packed with wisdom on mental health, motherhood, reinvention, and building businesses that feel as good as they look.

TJ's journey is bold, inspiring, and proof that success gets a whole lot sweeter when you do it your way.

I met with a wellness company the other day to pitch a marketing plan. They needed leads ASAP and I could have just pitched a Facebook + Instagram ad campaign and got the business, but that is not what they needed. Their website had no human connection, no emotion, just scientific facts about their product that no one will relate to. I suggested they do a website rebrand and add real stories of how the product had helped so many people get life changing results, including the owner! The cost overwhelmed them, which I understand, but they were looking at marketing all wrong. You have to stop thinking of marketing as a cost and start seeing it as an investment for long term success!

Marketing isn't an expense—it's the growth engine of your business! Check out the 5 ways investing in marketing will pay off for your business on the latest episode of the DO IT MY WAY Podcast!

I just had a friend who lost her entire house and everything in it in the recent fires we had in Oklahoma. Such an incredibly devastating thing to lose all of your children's baby books, your wedding ring, your daughter's wedding dress for her upcoming wedding, your parents and grandparents family heirlooms, not to mention every single thing you own. Experiencing a fire that destroys everything can be devastating, but it can also lead to profound perspective shifts, resilience, and personal growth.

One important lesson I learned from watching her go through this is that things are not important and can be replaced. Your family and friends are way more important than any item. To watch the community rise up and step in to help has been incredible to see. The most valuable things in life aren't possessions—they're people, relationships, and memories. Losing material things definitely hurts, but it also clarifies what truly matters.

When faced with loss, gratitude for life itself becomes the ultimate takeaway and you learn really quickly how strong and resilient you really are. Tune into the latest episode of the DO IT MY WAY Podcast as I share the biggest lessons learned finding resilience after destruction.

What if I told you that you have been missing out on the one thing that would bring you time freedom and financial freedom to live life on your terms with no regrets, hesitation or fear?

There is one thing and one thing only to create time freedom to spend more quality time with your family and financial freedom so you don't have to be dependent on anyone and can make financial decisions without any stress. The answer is YOU building your personal brand so that you can control your own destiny and DO IT YOUR WAY!

Building a personal brand is no longer optional—it is absolutely essential! Whether you're an entrepreneur, a corporate leader, or someone looking to make an impact, your brand is the foundation of your success!

In my latest podcast episode, I am going to show you the four reasons WHY you MUST build a personal brand to control your own destiny and DO IT YOUR WAY! But before I do, I want to share a quick story with you why I created a personal brand.

I was a young mom working 12 hour days feeling like I was missing out on my kids' lives. I was desperate to find a new way when my son was born 12 weeks early which flipped my world upside down. After being in the NICU for 77 days we finally went home and I knew there was no way I could go back to that corporate job. There wasn't a boss in the world that would let me off work every other day to take him to the doctor. I knew it was time to control my own destiny.

After 10 years working in television, I decided to become an entrepreneur so I could create time freedom by launching a niche website for moms in the Tulsa area called 918moms.com.

I don't know what your why is today, but I know you want time freedom, financial freedom and to control your own destiny!

Check out the four ways a personal brand will do THAT for you on the latest episode of the DO IT MY WAY Podcast!

What makes a truly great leader? Tracy Spears—leadership coach, speaker, and author—believes it's not about having all the answers but about how you make others feel in your presence. In this episode, she shares the biggest leadership lesson she learned as a college softball player at OU, why humility is the key to exceptional leadership, and how meeting people where they are is the secret to inclusivity.

Tracy also gives us a sneak peek into her upcoming book, Trailer Park University, exploring how our formative years shape who we become. Plus, she shares her personal journey, the impact of DEI in the workplace, and the importance of strong professional relationships. You don't want to miss this powerful and inspiring episode.

Last week I had the pleasure of speaking to Oklahoma State University entrepreneurship students in a class called The First 100 Days of Launching a Business. Nothing energizes me more than being in Stillwater on campus with smart students ready to take on the world! The first 100 days of a startup are critical for setting a strong foundation. Here's a few of the tips I shared with these students: 1. First you need to have a clear Vision & Mission for your business. I can't be all about money or you will fizzle out quickly! What is your purpose, what are your core values, and what is your long-term vision? 2. Business Structure Setup– Be sure to register your business with the state by setting up an LLC or corporation and set up a business bank account. 3. Identify Your Target Market – Conduct market research to understand your ideal customer and analyze competitors to differentiate yourself. No money for market research? I get it! Conduct your own research by asking family and friends about your product or service. What do they like? Not like? Is it solving a problem for them? How much would they pay for it? Find out the 10 steps you must take with The First 100 Days: Your Startup Survival Guide on the latest episode of the DO IT MY WAY Podcast! Not sure where to start with your business idea? Book a free consultation by visiting https://deedradeterman.com/ and click on GET STARTED!

Just when you think you have your marketing down, a new trend starts getting traction and you feel like you are missing out if you don't jump on it! I remember when my daughter told me skinny jeans were out and I had just spent $200 on a really cute pair! It made me question my purchase because we all want to be on trend! In marketing, things change as fast as the skinny jean trend, so you have to stay on top of what is working and what no longer makes sense for your business. I love to research new marketing trends by listening to podcasts and reading case studies on brands or agencies who are trying them and having success! I put together a list of 10 of the hottest marketing trends we are loving right now. Not all of these are going to work and not all of them will make sense for your business, but if you try out one or two and go all in, I can bet you will see some traction! Let me know what trend you are loving now. Check out the Top Marketing Trends We Are Loving Now on the DO IT MY WAY Podcast!