Do It My Way Podcast

Your story is more than your past—it's your most powerful business tool. In this episode, I break down how to craft authentic, strategic stories that connect, inspire, and convert. Learn how to share your journey, highlight your expertise, and build a personal brand that resonates in a world where people crave real human connection. I will also share five different types of brand stories that will resonate with your audience.

If you are wondering how you can stand out from your competitors and start to connect with your audience, tune into this episode to create your personal brand story.

Ready to take control of your destiny and build a business that reflects you—not someone else's rules? DO IT MY WAY is the podcast for ambitious women who are tired of fitting into molds and ready to create a personal brand business that thrives on authenticity, strategy, and heart.

Check out the latest episode as I share real stories, actionable advice, and insights on how to own your story, amplify your voice, and stand out in a world where AI is changing the game—and people are craving real human connection more than ever.

Whether you're launching a business, scaling your brand, or just looking for the courage to do it your way, this podcast will inspire, empower, and guide you to take bold steps toward the life and business you deserve.

Your business. Your rules. Your way.

This week on the DO IT MY WAY Podcast, Deedra sits down with Dr. Maribeth Kuzmeski—a marketing powerhouse whose career spans running a successful agency, teaching at Oklahoma State University, speaking on national stages, and writing nine books.

Dr. K shares how her firm, Red Zone Marketing, began almost by accident and grew into a thriving business serving financial advisors nationwide. She reveals how saying yes, even when she wasn't ready, opened doors to speaking, consulting, and teaching opportunities that shaped her career.

You'll learn what it means to embrace a red zone mentality and how AI is reshaping the way we work, write, and hire in marketing. Plus, she offers practical advice for entrepreneurs and students alike: don't wait for the "perfect time" to start, because it doesn't exist.

If you've ever wondered how to build credibility, balance multiple passions, or use AI without losing your voice, this episode is packed with insights you won't want to miss.

You'll hear real-world examples—from Mel Robbins' movement-driven brand—that prove when women CEOs step into the spotlight, their companies thrive. We'll also break down practical ways to define your story, show up authentically, and use visibility to fuel both influence and business growth.

If you've ever wondered how to elevate your presence as a CEO without feeling "too self-promotional," this episode will give you the clarity and strategies to show up and lead boldly.

As CEOs and entrepreneurs we're masters at helping others clarify their vision, set goals, and stay accountable. But when it comes to our own businesses? Too often, we fall into the trap of neglecting our brand, our strategy, and our growth. This podcast is your reminder—and your roadmap—to start practicing what you preach. This episode dives into the common blind spots coaches face, why we put clients first at our own expense, and practical ways to finally follow our own advice. If you're ready to model the work you ask of others, this is the podcast for you.

Guess who I wrote this podcast for? ME! I was listening to a marketing podcast on my morning walk where they were talking about having five pillars in their social media content posting. I was nodding my head because I coach on this all of the time. I draw out the five pillars for my clients on my whiteboard to make sure they implement it. Suddenly, it hit me! I WAS NOT FOLLOWING MY OWN ADVICE! I looked about our social media for the DO IT MY WAY brand and realized we were only hitting ONE of the pillars really well!

We are so busy working on our client's brands that we often neglect our own. It is so important to take time out every week to work as a CEO on your business instead of being in the day to day!

Check out these three powerful shifts that I am implementing immediately in our business on the latest episode of the DO IT MY WAY Podcast!

Alyssa Hobbs, owner of Hobbs Salon + Med Spa in Tulsa, turned one of the hardest moments of her life—losing her hair to alopecia—into the foundation of a thriving career. In this episode, she opens up about the support that carried her through, the passion that drove her from cosmetology school to business ownership, and the lessons she's learned along the way about confidence, resilience, and entrepreneurship. Alyssa also shares her perspective on redefining beauty, why it's okay to wear the wig if that's what makes you feel like yourself, and how committing to your passion can unlock endless opportunities. Her story is a powerful reminder that even your biggest hurdles can become the start of something extraordinary.

Ever wondered how to actually manifest what you want — without the fluff or feeling lost in all the hype?

In this episode, I'm breaking down the real, practical steps to start manifesting your dreams, even if you've never tried before.

What you'll learn:

• How to get crystal clear on what you want

• Why feeling your goal matters more than just thinking about it

• Simple daily habits that shift your mindset for good

• Why taking small, inspired actions is the secret sauce

• And how gratitude can change EVERYTHING

This episode is all about YOU—your unique path, your way of doing things, and making manifestation work for your life.

Ready to start manifesting your way?

Listen to the episode now — and start turning your dreams into reality!

Let me know what you think or what you want to manifest next—I'd love to hear your story!

Here's to doing it YOUR way!

In the middle of our busiest season, I told my team to do the unthinkable—stop working. No client calls. No to-do lists. Just one full day focused on personal growth, connection, and clarity. We called it "Leadership Day," and the results were more powerful than I ever imagined. If your team has been running on fumes, this might be the pause that propels you forward.

What if success wasn't about climbing someone else's ladder… but building your own?

In this episode of the DO IT MY WAY podcast, we're redefining what success really means—without the hustle guilt, the comparison trap, or the need for approval. You'll hear the real talk every female founder needs: how to break the rules, trust your gut, and finally feel like enough, no matter what your revenue says.

Because success isn't a title. It's doing life and business on your terms.