Do It My Way Podcast

Heather Turner is an entrepreneur, proud mom, and the Executive Director of CORE at the Oklahoma Department of Commerce. In this episode, Heather opens up about her deep love for productivity, which she defines not just as being busy, but as doing meaningful work that serves others. Raised with a strong work ethic and community spirit, Heather reflects on how her upbringing shaped her drive to contribute, whether through her leadership roles, community involvement, or time with her family. She talks candidly about what it means to be a working mom with purpose. From developing potential in her children to empowering teams professionally, Heather's story is a testament to leading with heart, vision, and a whole lot of grit. This episode is a must-listen for anyone navigating motherhood, leadership, or living out their calling with intention.

Imagine waking up tomorrow and TikTok is gone. Your Instagram account? Locked. 100,000 followers… vanished.

How would you reach your audience? Could you still sell your products or services?

I have a client who just hit 100k followers on TikTok very quickly, which is amazing! While she was celebrating, I was strategizing how we get those followers off TikTok onto a podcast that lives on a website she owns. What if TikTok shut down tomorrow and she lost all of those followers?

In this week's podcast episode, I'm breaking down why you can't rely on social media alone—and how to start moving your followers onto platforms you own like an email list or podcast.

This is one of the most important shifts you can make to protect your business and future-proof your brand.

I'll share:

• Why your follower count doesn't mean much (yet)

• How to get your audience off Instagram, TikTok & Facebook

• Easy ways to grow your email list starting today

• How I've seen creators lose everything overnight

If you've been putting this off, you can't afford to miss this one.

Because at the end of the day… Likes don't pay the bills—emails do.

In this vibrant episode of The DO IT MY WAY Podcast, we sit down with Crystal Smith, personal stylist, business owner, mom, and franchisee of House of Colour, to talk style, boundaries, and building a business that works with your life—not against it.

Crystal shares how she turned a curiosity about color theory into a full-blown business helping women feel confident in their own skin. From using the science of color and proportion to transform wardrobes, to teaching clients how to dress in a way that reflects who they've always been, this is so much more than fashion. It's personal empowerment.

She also gets candid about the challenges of entrepreneurship and motherhood, opening up about the power of delegation, the importance of faith, and what it really means to set boundaries that protect the people and the values you hold closest.

Whether you're juggling rubber balls or glass ones (she explains the difference!), questioning your career path, or just want to walk into a room and own it, this episode is for you.

I have been thinking a lot about business partnerships lately. I am contemplating partnering up on a business right now and I have a client who is in the process of partnering with her best friend. It all sounds so fun and when you are in the honeymoon phase when all you can think about is making money and having fun!

This is all true, you CAN make money and you WILL have fun, but not every day is going to be an easy road. There are many things to consider before entering into a business partnership with a friend or anyone for that matter.

For starters, you need to have a shared vision for where you want the company to go. Is this a fun "side business" or are you looking to build it up and sell it one day or create generational wealth for your family? Those are very different goals and if you don't talk about it ahead of time, it can lead to conflict.

You also want to have complementary strengths. When I launched 918moms.com with Melanie Henry, we were exact opposites and it worked! I handled all of the sales and marketing and she was more behind the scenes handling all of the content and operations. It was a match made in heaven! We were able to scale quickly because we weren't lacking the skills needed to succeed between the two of us!

Have you ever partnered with your bestie? How did it turn out? I'd love to hear from you! I have compiled a list of all of the things you need to consider before entering into a business partnership with your bestie on the latest episode of the DO IT MY WAY Podcast!

From sewing bridesmaids dresses to collecting recipes and stories from around the world, Chef Shannon Smith's journey is anything but ordinary. In this episode, she shares how a volunteer opportunity changed her life, leading to a career that's taken her to 54 countries, inspired a cookbook, and created one-of-a-kind experiential dinners that bring people together around the table.

Shannon opens up about how curiosity and compassion have guided her path, why being genuinely interested in people opens doors, and how she's using her foundation to empower the next generation of culinary talent.

Whether you're a foodie, a creative, or simply navigating your next chapter, this episode is full of insight and inspiration.