When I first started D2 Branding, the #1 thing I was tracking was my revenue! After all, we are in business to make money, which lets us make an impact on those we love. My goal was to reach $100,000 a month and become a MILLION DOLLAR BUSINESS! That sounded so great! Once we hit that goal, I was so excited but also confused on why I didn't have extra money in the account. The problem: my expenses were way too high!   Instead of tracking revenue you need to also track net profit, which is your most important number! How much money are you making after all of your expenses are paid?   There are also many key KPIs to track like the lifetime value of a customer. How long are your customers staying with you? Do they leave after the first transaction or are you able to retain them for years? This is a big indicator on the return on investment for the cost to acquire them. If you lose money the first month you acquire them but make money over the next 12 months, it is worth it!   Check out the latest episode of the DO IT MY WAY Podcast where I share the key performance indicators you should be tracking.