Do It My Way Podcast

Kristy DeBoer is a storyteller at heart, and her journey feels especially powerful at the start of a new year. From working in TV news to motherhood, sobriety, and launching KED Styled, Kristy shares what it looks like to truly choose yourself. At 39, she stopped drinking and found clarity, confidence, and freedom. In this episode, she talks about confidence as an energy, doing a personal life audit, and taking small, brave steps toward becoming your next version. A hopeful, honest conversation about growth, alignment, and why it is never too late to begin again.

As we close out the year, many female entrepreneurs are still moving at full speed, managing clients, solving daily problems, and keeping the business running. The day to day often takes over, and long term planning becomes something we tell ourselves we will get to later.

In the latest DO IT MY WAY podcast episode, I talk about why stepping away to create a strategic plan is one of the most important things you can do for your business. A clear plan gives you direction, confidence, and focus. It helps you identify what worked well in 2025 and what needs improvement for 2026. It also allows you to set realistic goals and build a roadmap that will guide your decisions throughout the year.

This episode walks through how to review your past year honestly, where to look for blind spots, and how to turn your goals into actionable steps. It is designed to help you grow your business with intention rather than react to whatever comes your way.

If you want to enter 2026 with clarity and momentum, this is the episode you will not want to miss.

Here's to the BEST YEAR YET!

Over the weekend, our team at D2 Branding had the opportunity to support several local charity events as sponsors. It reminded me how powerful it is when businesses show up for their communities. These events were more than fundraisers. They were a chance to connect with inspiring people, support important causes, and live out the values we talk about every day.

In this episode, I break down why aligning your business with charity is not only the right thing to do, but a smart long term strategy.

If you have ever wondered how philanthropy fits into a business plan, this episode will give you clear insight and real examples from our weekend in the community. Learn how giving back can move your business forward.

Macy Snyder-Amatucci is businesswoman, mom, and owner of Tulsa's iconic Mayo Hotel. Macy shares how motherhood made her a better leader, why her mantra "GSD" drives everything she does, and how one historic renovation helped redefine Tulsa's future. From turning your brain all the way on to pushing through the final 10% of any project, Macy's wisdom is equal parts practical, inspiring, and refreshingly real.

This Thanksgiving, I'm not dropping a recipe or a table-decor checklist. I'm giving you something way more powerful:

A reminder that gratitude is one of the most strategic tools a woman can have in business.

In this week's DO IT MY WAY episode, we go beyond "be thankful" and talk about gratitude as:

A mindset advantage A resilience tool for ambitious women A leadership superpower A business growth strategy

Because let's be honest, building a business your way takes grit. Ambition. Vision. But, it is also important to live in the present.

It resets our leadership. It expands our thinking. It reminds us how far we've come, even while we chase what's next.

And it directly affects your bottom line.

If you need a Thanksgiving message that fills your cup and fuels your fire… this is it.

A quick gratitude ritual for you to try today:

1) 1 thing you're grateful for in your business 2) 1 woman who helped you along the way (text her and thank her) 3) 1 win from yesterday, no matter how small

Success feels different when you actually pause to be grateful for it.

Thank you for building big, bold, meaningful things in the world. Thank you for believing that women leading our way changes everything.

And thank you for being here, doing it your way, and letting me walk beside you.

Happy Thanksgiving!

If you've ever felt stuck, heavy, or overwhelmed, you're not alone and you don't have to go through it in silence. We are going to talk openly about depression, motivation, and burnout… and how intentional movement can help you feel more grounded, present, and alive again.

This episode blends science-backed insight, real stories, and simple tools to help you reconnect with your body and reclaim your energy, one step, stretch, or breath at a time.

We're not chasing perfection. We're not glamorizing hustle. We're honoring small wins, softer days, and slow strength, the kind that builds from the inside out.

Whether you're walking while listening, stretching on your living room floor, or just trying to get out of bed today, this is for you.

Movement won't solve everything. But it can help you move through what feels impossible and meet yourself with more hope, more presence, and more life. The best medicine is movement and you have to move your body every day.

Let's move together!

As women entrepreneurs and CEOs, our boundaries and priorities evolve with every phase of life and business. What you need in your startup hustle years isn't what you need when you're leading teams, raising families, or building legacy work.

In this episode of the DO IT MY WAY Podcast, we're diving deep into how to set boundaries that honor the season you're in, whether your focus is impact, money, or time. We'll talk about what happens when you lose balance (and lose yourself), and how to regain control of your schedule without guilt.

You'll learn how to:

• Identify what season you're truly in — and set aligned goals

• Say "no" with confidence and protect your energy

• Redefine success on your own terms

• Choose peace, purpose, and presence over pressure

Because doing it your way means more than building a business — it's about designing a life that fits who you're becoming.

Kim Roxie, Founder of LAMIK Beauty, joins Deedra to talk about turning purpose into a product and redefining beauty. From creating the first eco-friendly, vegan makeup line for women of color to overcoming obstacles that once labeled her "at risk," Kim's story is proof that the most powerful beauty comes from within. This is a conversation about courage, calling, and showing up exactly as you are.

Ever have one of those weeks where everything that could go wrong… does? Websites crash. Clients leave. A project costs you way more than you quoted. And suddenly, you're wondering why you ever signed up for this entrepreneurial roller coaster in the first place.

In this raw and honest episode, I pull back the curtain on a week that tested every ounce of my patience as a digital marketing agency owner. From unexpected financial hits to total tech meltdowns, I share what it looks like to keep leading, even when you feel like you're barely holding it together.

If you've ever felt like quitting, this episode is your reminder that leadership isn't about calm seas, it's about how you steer the ship when the waves hit.

You'll walk away with encouragement, perspective, and a few mindset shifts to help you lead yourself (and your business) through the chaos.

Before you spend a dime on ads or send anyone to your website, you need to get your brand right. In this episode, we're breaking down why branding is the foundation of every successful marketing strategy. You'll learn how a strong brand builds trust, creates clarity, and makes every marketing dollar work harder. From defining your voice to crafting a visual identity that connects emotionally with your audience, we'll cover what it really takes to elevate your business before you hit "publish."

If you've ever wondered why your marketing isn't converting — this episode will show you why it all starts with your brand.