One of the most powerful things I learned in sales was the transfer of energy. Now, I didn't start off that way. When I first started cold calling and selling advertising for 918moms.com, I had a script and I awkwardly tried to remember it word for word when I was selling to potential clients. It was brutal and it didn't feel authentic to me. One day I decided to ditch the script and just be myself. Guess what happened? Sales started to close. I got more comfortable and actually started to love talking to new people about their marketing. The key here is TALK vs. SELL. I decided to take the pressure off myself and just walk in and have a conversation about how I could help them solve their marketing problems.   That is when I discovered I was able to transfer my ENERGY and passion for marketing onto the prospect and it worked! I love marketing and I have seen time and time again where it can change people's business which often changes their lives if it is done right! I began to get more confident and was able to transfer my energy which closed more deals.   Are you selling from a place of fear or pressure to get the deal? That nervousness is probably coming through to the person on the other side turning them off.   Check out the latest episode of the DO IT MY WAY Podcast where I share my tips on how to transfer your energy to your team, a potential client, even your spouse!