What if the fastest way to grow your brand is to stop trying to reach everyone?

In the latest episode of the DO IT MY WAY Podcast, we dive into the power of niches and why the most successful brands are built for the few, not the masses. Inspired by the concept of Riches in Niches, we unpack why clarity beats scale and why community beats clicks every time.

I share a real coaching story from this week about a founder launching an athletic brand. What started as workout gear turned into something much bigger. A brotherhood for men rebuilding their lives through discipline, fitness, and accountability. The clothes are not the product. They are the symbol of a higher standard.

If you are launching a product, building a brand, or dreaming of creating a community that actually means something, this episode will challenge how you think about growth, purpose, and who you are really building for.

Because when you niche down with intention, you do not shrink your impact. You sharpen it.

Listen now to the latest episode of the DO IT MY WAY Podcast.