Alex Patterson started out in corporate law at Davis Polk in New York City and then quickly jumped ship to be in-house counsel for the global obstacle course company Tough Mudder, which at the time was newly founded. After 5 years there, working in various positions, Alex felt ready to take his big leap. He knew he wanted to stay in the ticketed experiential space with a physical element like Tough Mudder, but also wanted to lean more into new technology. After a year of developing different options Alex invented a tech-enabled escape room with a laser maze and a paint bomb ending that soon after opened in NYC to great success. In this episode, we explore the drive and mindset that lead to Beat the Bomb, how Alex created a highly scalable hybrid and why his pandemic pivots are now paying off.