Beauty Business Made Easy | Home salon, Nail Tech, Esthetician, Salon Marketing

Rise of the beauty CEO loves to highlight all the other jobs roles we need to think about when it comes to growing our business. Marketing Is the biggest part of our new role in owning a business. Stephanie Mitchell is an online marketing guru who specialises in the beauty industry. 

In business, we get pulled in all the directions. it leaves you feeling confused frustrated and overwhelmed at the number of things you have to do. It also leaves you feeling left behind. 

One of the biggest struggles any business has is constantly finding new clients to keep coming into the business. Today I share the 4 step method  ( C.E.O.m system ) I used to put my salon marketing on autopilot to allow me to grow my business, make building my business easier and to ensure I had an asset in my business to be able to sell it for 6 figures. 

Instagram is a free marketing platform that many of us have BUT are you doing these 4 things to help your ideal client realise you're the business for them?  

The year 2020 has given us all some serious challenges and the beauty industry has certainly been hit significantly. In the past, some companies have used downturns and challenges to their advantage and risen from the ashes to become powerhouses  - companies like Apple, Amazon, Mailchimp and Microsoft. Now is the time to start thinking about 2021 and in this podcast, I share my thoughts on what I think you can do right now to get ready for 2021 so your in the best possible position to rise up.

Last week I introduced you to websites and also launched Beauty Biz website in a box with Alethea from Cloudxs Digital. 

Website are a vital part of any business in today's world. today Alethea from Cloudxss talk about 5 things you need on your website to ensure you are found and can start building a marketing stardgey to gain new clients on autopilot. 

Email Marketing IS where I focused all my marketing efforts in my business. From that 1 strategy alone I was able to build a great foundation to grow my revenue and also support my client base after they left the salon. 

When I talk to salon owners one of the most challenging things they raise with me is hiring and managing staff. One of the most important things that I tell them is that they need to change their mindset surrounding their staff. In this podcast episode, I list my 6 top tips for dealing with staff.

In our journey of becoming a business owner we can lose ourselves in all the tasks and worries that come with building a business every single day. As women we also have the extra pressure of having the babies, looking after family and ourselves if we are lucky.