Today I talk with Jamie Butler out in the UK. He is the Head of Marketing for LashBase, the man behind the unpopular opinions, and the lash King of Instagram. He is an "accidental beauty boy" as he calls it. I bring him on to get the scoop on everything marketing within the lash industry, which can also be translated to any facet of the beauty industry.
Jamie is now an accidental beauty boy, but he was also kind of became an accidental marketer after his mum asked him to help her with LashBase's Facebook page. She said that she knew that he wasn't happy with his current job, and she needed help with the social media aspect of her business. When he got into everything, he realized he could help her with more than just her Facebook page. He then added on Instagram.
When LashBase started 10 years ago, his mum didn't have to worry so much about the marketing and branding side of the lash business, because the industry was so new. Being a pioneer in an industry can be enough marketing in itself. Jamie went on to say that there were two things that worked for LashBase in the beginning. One being the fact that she was early. Her products were good and at a decent price, and that was hard to find at that time. The other thing that worked in her favor was the Google SEO. When you would search 'lash extension products' in Google, LashBase would always come up first. A good piece of advice he gave me was -
You need to be where the attention is.
Other than that advice, he also gives me advice on
+ How Facebook Groups can transform your business
+ What a day-to-day as the Head of Marketing looks like LashBase
+ How to step up your marketing game and stand out amongst competitors
+ Content Planning Schedule
+ New social media platforms you NEED to be on like Tik Tok and what you should be doing on there
Thank you so much for listening beauty babes, to connect with me:
JAMIES INSTAGRAM: http://instagram.com/lashbase_jamie
STEVEN'S INSTAGRAM: http://instagram.com/theborbyboy
