Beauty Gone Viral - Katie Welch, Chief Marketing Officer at Rare Beauty

Host Mimi Banks is joined by Katie Welch, the Chief Marketing Officer at Rare Beauty.  She discusses how she became the CMO for Selena Gomez’s beauty brand. She talks about how she used social media platforms to connect with their community and helped create a brand that was purpose-driven and worked to make a difference in mental health. Instagram: https://www.instagram.com/beautybizshow/ See omnystudio.com/listener for privacy information.