Skincare junkies have been buzzing about K-Beauty and J-Beauty for a while now, but how familiar are you with I-Beauty? In this episode, Victoria and Dominique welcome Rooshy Roy, the founder and CEO of skincare brand Aavrani, to the podcast. Rooshy shares how her Indian heritage helped shape her skincare line, which is based on the formulations of her Grandmother and Mother from Kolkata. The Aavrani “ritual” currently features four products made from all-natural, clean ingredients like turmeric, tea tree oil, neem, sweet almond oil, and rosehip seed. The 4-step ritual includes a cleanser that doubles as a mask, a restoring serum, a moisturizer and an eye cream. Rooshy opens up about the struggles she faced launching Aavrani and how she found her own voice throughout the process. A truly inspiring story and brand, Aavrani is gaining momentum and is bringing I-Beauty to the mainstream beauty market.
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Theme music by Laddie Keelan
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