Because Business is Personal

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In this value-packed episode of Because Business is Personal, I dive deep with three Realtors who've achieved what most in their industry only dream of: consistent success without harassing friends and family, wasting money on expensive and useless marketing, or ultimately burning out.

Michael McKinley, Conner Nielsen, and Josh White share the exact strategies that helped them generate over $47 million in sales in 2024, including:

• Josh's lucrative builder relationships that now have him earning commissions on homes he's never seen for buyers he's never met
• Mike's revolutionary 10-minute consultation approach (complete with the "$100 bill promise" that instantly sets him apart from every other agent)
• Conner's remarkable story of turning an initial rejection into a closed deal through authentic relationship building
• The "16-8-2 triangle" that creates predictable income with far fewer leads than most agents chase

Unlike theoretical advice from coaches who haven't sold a home in years (if ever), these active Realtors share what's working right now in today's market.

Whether you're in real estate or any relationship-based business, this conversation reveals how focusing on quality connections and genuine service creates more sustainable success than traditional "hustle and grind" approaches.

Ready to transform your approach? Book a free strategy session at fortuneandfun.com/team-calendars and learn how to implement these principles in your own business.

Eager to harness the power of Empathic Marketing to propel your business growth? Get your hands on my #1 Amazon Best Selling book, 'Empathic Marketing,' or book a '30-Minute Gap Analysis' session directly from my website: www.becausebusinessispersonal.com.

Discover a wealth of knowledge in our podcast archives at www.becausebusinessispersonal.com.

Stay connected and follow me on social media for more insights and updates:

• YouTube: https://www.youtube.com/@EmpathicMarketing
• Facebook: https://www.facebook.com/themarketingmedic
• LinkedIn: https://www.linkedin.com/in/mikecaldwelll/
• Instagram: https://www.instagram.com/marketingmedic/

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Use this link to sign up for the BuilderAll 7.0 Supercharge Event or to take BuilderAll for a test drive:
https://office.builderall.com/us/franchise/share/212567

Pedro Sostre, the CEO of Builderall, shares his personal journey and the vision for the company. He discusses the challenges and misconceptions of entrepreneurship, emphasizing the importance of resilience and adapting to the ever-changing market. Pedro also highlights the improvements made to Builderall, including a cloud-based infrastructure and conversion boosting tools that can be used on any platform. Builderall is an all-in-one platform that offers a range of tools to help entrepreneurs improve their online presence and conversions. It is often compared to website builders like Wix and funnel builders like ClickFunnels. Builderall differentiates itself by providing a comprehensive suite of tools in one platform, eliminating the need for multiple integrations. The platform also offers a customer success program to provide personalized support and guidance to users. Builderall's pricing is competitive, with plans starting at $17 per month. The company is focused on creating personal connections with its users and helping them achieve their business goals.

Takeaways

• Entrepreneurship requires resilience and the ability to adapt to the ever-changing market.
• Success in business is not guaranteed and often requires trial and error.
• Builderall has made improvements to its platform, including a cloud-based infrastructure and conversion boosting tools.
• The platform allows users to build websites and utilize tools that enhance conversion rates.
• Builderall's vision is to enable entrepreneurs in every household. Builderall is an all-in-one platform that offers a range of tools to improve online presence and conversions.
• It is often compared to website builders like Wix and funnel builders like ClickFunnels.
• Builderall differentiates itself by providing a comprehensive suite of tools in one platform.
• The platform offers a customer success program and personalized support to users.
• Builderall's pricing is competitive, with plans starting at $17 per month.
• The company focuses on creating personal connections with its users and helping them achieve their business goals.

Chapters

00:00
Introduction and Personal Background

03:22
The Vision for Builderall

11:53
Improvements to Builderall

25:33
Building Websites and Enhancing Conversion Rates

29:39
Introduction to Builderall and its Focus on Improvement

33:03
Customer Success and Personalized Support at Builderall

35:56
Building Personal Connections with Users

38:44
Upcoming Launch Event and Introduction of New Features

46:08
Utilizing AI to Enhance Content Creation and User Experience

Eager to harness the power of Empathic Marketing to propel your business growth? Get your hands on my #1 Amazon Best Selling book, 'Empathic Marketing,' or book a '30-Minute Gap Analysis' session directly from my website: www.becausebusinessispersonal.com.

Discover a wealth of knowledge in our podcast archives at www.becausebusinessispersonal.com.

Stay connected and follow me on social media for more insights and updates:

• YouTube: https://www.youtube.com/@EmpathicMarketing
• Facebook: https://www.facebook.com/themarketingmedic
• LinkedIn: https://www.linkedin.com/in/mikecaldwelll/
• Instagram: https://www.instagram.com/marketingmedic/

Join our community and elevate your marketing game today!

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Unlock the transformative power of improvisation in business and leadership with Tracy Shea Porter, CEO and co-founder of Yes Unlimited. Ever wondered how the principles of "Yes, And" could revolutionize your team dynamics and communication skills? Join us for an engaging conversation where Tracy shares her journey from an English major at the University of Toronto to a leader in applied improvisation. Expect to laugh as we reminisce about our English class escapades, setting the stage for a deeper dive into how improv can reshape everyday interactions.

We'll illustrate the profound impact of choosing "yes, and" over "no" or "yes, but" through personal anecdotes from our theater sports days and the Canadian Space Opera Company. Experience firsthand how these choices can either stifle or spark creativity and collaboration. We'll also reveal practical exercises you can implement immediately to enhance active listening, teamwork, and innovative thinking in your organization.

Marketing and sales professionals, this one's for you too! Discover how empathy and improv intersect to create more authentic and effective marketing strategies. Learn to move beyond traditional cold calls and foster genuine connections with clients. Real-life stories and exercises will showcase the transformative power of empathy in leadership and negotiation, emphasizing the importance of authentic communication in today’s AI-influenced world. Don’t miss out on these valuable insights that could elevate your business and personal interactions to new heights.

Eager to harness the power of Empathic Marketing to propel your business growth? Get your hands on my #1 Amazon Best Selling book, 'Empathic Marketing,' or book a '30-Minute Gap Analysis' session directly from my website: www.becausebusinessispersonal.com.

Discover a wealth of knowledge in our podcast archives at www.becausebusinessispersonal.com.

Stay connected and follow me on social media for more insights and updates:

• YouTube: https://www.youtube.com/@EmpathicMarketing
• Facebook: https://www.facebook.com/themarketingmedic
• LinkedIn: https://www.linkedin.com/in/mikecaldwelll/
• Instagram: https://www.instagram.com/marketingmedic/

Join our community and elevate your marketing game today!

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In this episode, Agnes Roter, VP of Marketing and Ecommerce at The Source, we flip the script a bit, and instead of me interviewing Agnes, Agnes interviews me! This all came about after she read my book, Empathic Marketing and sent me an email with a dozen follow up questions.

The interview starts with Agnes asking me some more personal questions about how I made the transition from paramedic to marketer. She had questions about the letters after my name, some of the people I've met, and the history of all the animals we share our home with.

We then move onto some marketing talk. We delve into the book's opening story, where a young girl named Katie loses her arm in an accident. I explain how I used empathic marketing principles to connect with Katie during her recovery and how these same principles can be applied in marketing. We talk about the challenges of being truly empathetic in our field and the power of storytelling. I outline the five steps of empathic marketing and touch on the difficulty of crafting a compelling hook. We wrap up the conversation by discussing my natural curiosity and what Agnes perceives as a strong work ethic.

Takeaways:

• My journey from being a paramedic to diving into the world of marketing
• Why empathy is crucial in marketing and truly understanding the end user
• The surprising connections and stories I've discovered through my podcast
• My love for animals and a sneak peek into my upcoming book about training my mischievous dog, Biko
• Empathic marketing is all about seeing things from the customer's perspective and addressing their needs and pains before promoting any products or services
• Storytelling in marketing is powerful because it creates a bond with the audience, making the message more relatable
• The five steps of empathic marketing: understanding the audience, crafting a compelling hook, identifying a unique differentiator, developing an irresistible offer, and addressing the audience's false limiting beliefs
• Being empathetic in marketing can be tough, especially with the lack of empathy in society and the focus on short-term results
• Curiosity and a strong work ethic are essential traits for success in marketing and business
• AI and technology should enhance customer-centric marketing strategies, not replace the human connection and empathy

Eager to harness the power of Empathic Marketing to propel your business growth? Get your hands on my #1 Amazon Best Selling book, 'Empathic Marketing,' or book a '30-Minute Gap Analysis' session directly from my website: www.becausebusinessispersonal.com.

Discover a wealth of knowledge in our podcast archives at www.becausebusinessispersonal.com.

Stay connected and follow me on social media for more insights and updates:

• YouTube: https://www.youtube.com/@EmpathicMarketing
• Facebook: https://www.facebook.com/themarketingmedic
• LinkedIn: https://www.linkedin.com/in/mikecaldwelll/
• Instagram: https://www.instagram.com/marketingmedic/

Join our community and elevate your marketing game today!

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In this conversation, Mike interviews Paul Davidson, a former hostage negotiator, about the parallels between hostage negotiation and marketing. They discuss the importance of trust, empathy, and building rapport in both fields. Paul explains the concept of the behavioral staircase, which involves progressing from empathy to trust to influence in order to achieve objectives. They also touch on the significance of planning and preparation in negotiations. Overall, the conversation highlights the psychological tools and strategies that can be applied in both hostage negotiation and marketing. In this conversation, Paul Davidson discusses negotiation strategies and techniques. He emphasizes the importance of understanding the other person's agenda, planning for conversations, and focusing on active listening. Davidson also introduces eight linguistic tools for effective communication, including paraphrasing, reflecting, and using minor encouragers. He explains the concept of the 'bunch of fives' or pentagons, which are reasons used to persuade someone in a negotiation. The conversation concludes with the advice to listen attentively and debrief after conversations to improve communication skills.

Takeaways

• Trust, empathy, and rapport are crucial in both hostage negotiation and marketing.
• The behavioral staircase involves progressing from empathy to trust to influence in order to achieve objectives.
• Planning and preparation are essential for successful negotiations.
• Understanding the other person's agenda and motivations is key to building trust and influencing behavior. Understand the other person's agenda and focus on their needs and motivations in a negotiation.
• Plan for conversations and anticipate predictable dialogue to be prepared with responses.
• Use active listening techniques such as paraphrasing, reflecting, and using minor encouragers to show engagement and gather information.
• Utilize the 'bunch of fives' or pentagons to provide valid reasons and persuade others in a negotiation.
• Listen attentively and debrief after conversations to improve communication skills.

Eager to harness the power of Empathic Marketing to propel your business growth? Get your hands on my #1 Amazon Best Selling book, 'Empathic Marketing,' or book a '30-Minute Gap Analysis' session directly from my website: www.becausebusinessispersonal.com.

Discover a wealth of knowledge in our podcast archives at www.becausebusinessispersonal.com.

Stay connected and follow me on social media for more insights and updates:

• YouTube: https://www.youtube.com/@EmpathicMarketing
• Facebook: https://www.facebook.com/themarketingmedic
• LinkedIn: https://www.linkedin.com/in/mikecaldwelll/
• Instagram: https://www.instagram.com/marketingmedic/

Join our community and elevate your marketing game today!

Send us Fan Mail

In this special episode of "Because Business is Personal," Mike Caldwell and co-host Tara Conway are joined by three distinguished guests: Kayla Alexander, Nicole Murphy, and Marnie Rabinovitch Consky, to discuss innovative approaches in e-commerce.

Key Points:
Introduction of Guests:

• • Kayla Alexander: Professional basketball player, author, and co-founder of Tall Size.
  • Nicole Murphy: Marketing leader and co-founder of Tall Size, an online marketplace for tall women's clothing.
  • Marnie Rabinovitch Consky: Founder of Thigh Society, a company that creates slip shorts designed to prevent thigh chafing.
• Personal Insights:
  • Kayla Alexander: Shared her experience traveling to almost every continent thanks to basketball.
  • Nicole Murphy: Revealed her brief stint with motorcycle riding.
  • Marnie Rabinovitch Consky: Talked about her passion for shuffle dancing, which she picked up during the pandemic.
• Business Challenges and Innovations:
  • Marnie Rabinovitch Consky: Discussed overcoming skepticism from investors by believing in her product and addressing a widespread but underserved market need.
  • Kayla Alexander and Nicole Murphy: Explained how their personal struggles as tall women inspired the creation of Tall Size and the importance of listening to their community to evolve their business model.
  • Pop-up Shops: Tall Size’s innovative approach to offering in-person shopping experiences using QR codes to handle transactions, allowing them to manage logistics efficiently.
• Marketing and Technology:
  • Thigh Society: Leveraging paid social marketing and data analytics to understand customer needs and personalize communication.
  • Tall Size: Utilizing marketplace technology and creative solutions to offer a wide assortment without holding extensive inventory.
• Advice for Larger Brands:
  • Nicole Murphy: Emphasized the importance of renewed vision and scrappiness, encouraging large brands to look at problems from new angles and be open to unconventional solutions.
  • Marnie Rabinovitch Consky: Highlighted the need to clearly communicate the problem and solution to customers, suggesting that even large brands should adopt direct response marketing strategies to effectively reach their audience.

To learn more about or attend a Savant Event, please visit: https://www.savant-events.com/

Eager to harness the power of Empathic Marketing to propel your business growth? Get your hands on my #1 Amazon Best Selling book, 'Empathic Marketing,' or book a '30-Minute Gap Analysis' session directly from my website: www.becausebusinessispersonal.com.

Discover a wealth of knowledge in our podcast archives at www.becausebusinessispersonal.com.

Stay connected and follow me on social media for more insights and updates:

• YouTube: https://www.youtube.com/@EmpathicMarketing
• Facebook: https://www.facebook.com/themarketingmedic
• LinkedIn: https://www.linkedin.com/in/mikecaldwelll/
• Instagram: https://www.instagram.com/marketingmedic/

Join our community and elevate your marketing game today!

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In this conversation, Mike Caldwell interviews Susan Walsh, a woman from Australia who has a passion for writing Regency romance novels. Susan shares her experience of self-publishing her own Regency romance novel called Emily and her love for Jane Austen's work. They then transition to discussing Susan's career in loyalty program design and her podcast called More to Marketing. They also delve into the importance of research and validation in business, the value of starting with a minimal viable product, and the significance of asking for the sale. The conversation covers various topics including the power of events in creating connections, the advancements in artificial intelligence, the use of AI in marketing, the impact of authenticity in branding, and the role of empathy in marketing.

Takeaways

• Susan has a passion for writing Regency romance novels and has self-published her own book called Emily.
• Research and validation are crucial steps in business to understand the market and ensure that a product or service resonates with the target audience.
• Starting with a minimal viable product allows for real-time feedback and the opportunity to make improvements based on customer input.
• Asking for the sale is an essential part of the business process and should not be overlooked. Events can be powerful in creating connections and bringing communities together.
• Artificial intelligence is rapidly advancing and has the potential to revolutionize various industries.
• Authenticity is crucial in branding and marketing, and brands should stay true to their values and target audience.
• Empathy plays a significant role in marketing, and understanding the customer journey is essential for effective empathy-driven marketing.

Eager to harness the power of Empathic Marketing to propel your business growth? Get your hands on my #1 Amazon Best Selling book, 'Empathic Marketing,' or book a '30-Minute Gap Analysis' session directly from my website: www.becausebusinessispersonal.com.

Discover a wealth of knowledge in our podcast archives at www.becausebusinessispersonal.com.

Stay connected and follow me on social media for more insights and updates:

• YouTube: https://www.youtube.com/@EmpathicMarketing
• Facebook: https://www.facebook.com/themarketingmedic
• LinkedIn: https://www.linkedin.com/in/mikecaldwelll/
• Instagram: https://www.instagram.com/marketingmedic/

Join our community and elevate your marketing game today!

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Get ready to redefine your marketing game with our remarkable guest, Jen McFarland. This episode takes you on a journey through the realm of marketing, blending it with the power of empathy and authenticity. Jen, championing the cause of entrepreneurs worldwide, shares her insightful approach and how consistent messaging can transform your relationship with customers, leading to a sales boom.

Busting the myth that a website alone can magically attract customers, we stress the crucial role of proactive promotion and distribution. Jen shares her robust framework for marketing, highlighting how understanding your audience is the key before venturing into technologies like sales funnels. We tackle the challenge of building resilience amidst criticism, an inevitable part of online content creation.

Towards the end, we delve into the significance of taking action and constantly promoting your business. Jen shares her wisdom on crafting a compelling Google business profile and how honesty can shape your marketing strategy. The episode concludes, exploring the profound intersection of empathy and business strategy. You'll walk away with an enriched perspective on marketing, so plug in your headphones and soak up all the insights!

Eager to harness the power of Empathic Marketing to propel your business growth? Get your hands on my #1 Amazon Best Selling book, 'Empathic Marketing,' or book a '30-Minute Gap Analysis' session directly from my website: www.becausebusinessispersonal.com.

Discover a wealth of knowledge in our podcast archives at www.becausebusinessispersonal.com.

Stay connected and follow me on social media for more insights and updates:

• YouTube: https://www.youtube.com/@EmpathicMarketing
• Facebook: https://www.facebook.com/themarketingmedic
• LinkedIn: https://www.linkedin.com/in/mikecaldwelll/
• Instagram: https://www.instagram.com/marketingmedic/

Join our community and elevate your marketing game today!

Send us Fan Mail

Join us for a captivating conversation with Molly Mahoney, the Prepared Performer. With her rich background in musical theatre and an innovative approach to artificial intelligence, Molly is reshaping the digital landscape by integrating technology and human connection. Her pioneering methods of using AI for personal branding, business messaging, and task automation is not just about optimizing business strategies but also about fostering genuine connections and enhancing self-esteem.

Together, we'll explore the fascinating realm of AI, discussing how it can be harnessed to create a unique and consistent brand identity. Molly shares valuable insights into strategies for humanizing business content and the importance of 'seasoning' AI assistants to better resonate with our conversations. We also delve into the exciting potential of AI in crafting more engaging content, and how it can be an indispensable tool in personal branding. 

In the latter part of our chat, we examine the practical applications of AI in marketing and self-discovery. Molly guides us through a transformative exercise, emphasizing the importance of recognizing our unique traits and skills. We discuss the power of AI in task automation, using real-life examples such as CV rewriting using chat GPT. Lastly, Molly emphasizes the importance of AI-mentor collaborations, and how embracing AI can not only streamline business operations but also help us build more authentic relationships. Don't miss this opportunity to learn from a trailblazer in the AI world.

Eager to harness the power of Empathic Marketing to propel your business growth? Get your hands on my #1 Amazon Best Selling book, 'Empathic Marketing,' or book a '30-Minute Gap Analysis' session directly from my website: www.becausebusinessispersonal.com.

Discover a wealth of knowledge in our podcast archives at www.becausebusinessispersonal.com.

Stay connected and follow me on social media for more insights and updates:

• YouTube: https://www.youtube.com/@EmpathicMarketing
• Facebook: https://www.facebook.com/themarketingmedic
• LinkedIn: https://www.linkedin.com/in/mikecaldwelll/
• Instagram: https://www.instagram.com/marketingmedic/

Join our community and elevate your marketing game today!

Send us Fan Mail

Join us for a journey into empathic marketing with our special guest Jason Berkowitz, the founder and SEO director of Break the Web. With his decade-long expertise in the digital world, Jason's insights promise to provide a fresh perspective on how to grow your business online. This conversation is not just about SEO and advertising strategies, it's about the significance of empathy in marketing and Jason's love for dogs which reminds us of the importance of companionship and comfort in our lives.

Our episode takes you through Jason's transition from traditional marketing to entrepreneurship and the birth of Break the Web. You'll be inspired by his battles with imposter syndrome and his continuous evolution in the marketing field. We unravel the intricacies of SEO strategy and how a niche audience plays a pivotal role in your business growth. Jason also shares his invaluable knowledge on long tail keywords, SEO-driven content marketing strategy, and ways to organically boost your website traffic.

We then dive into the challenges and strategies of SEO campaigns, discussing what can make or break your campaign. Discover the unique differences between SEO and other forms of marketing and how a good brand name and reputation can be beneficial to SEO. As we move ahead, we delve into the applications and limitations of Artificial Intelligence in our daily tasks and content creation, while also touching upon the potential legal liabilities of AI-generated content. Jason's fascinating experience with chatbots and how to understand website authority adds an extra layer of intrigue to the discussion. So, don't wait, indulge in this enlightening conversation and give your marketing strategy a supercharge today!

Eager to harness the power of Empathic Marketing to propel your business growth? Get your hands on my #1 Amazon Best Selling book, 'Empathic Marketing,' or book a '30-Minute Gap Analysis' session directly from my website: www.becausebusinessispersonal.com.

Discover a wealth of knowledge in our podcast archives at www.becausebusinessispersonal.com.

Stay connected and follow me on social media for more insights and updates:

• YouTube: https://www.youtube.com/@EmpathicMarketing
• Facebook: https://www.facebook.com/themarketingmedic
• LinkedIn: https://www.linkedin.com/in/mikecaldwelll/
• Instagram: https://www.instagram.com/marketingmedic/

Join our community and elevate your marketing game today!