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To access Michelle's free training: 

• Designed to give you information on writing and publishing your book that you may not have known. We have taken some of our most frequently asked questions and turned them into bite-sized modules to give you tools to succeed in the publishing industry.

https://gracepointmatrix.teachable.com/p/intro-to-publishing

Welcome to the Because Business is Personal podcast, where empathy meets marketing strategy. Today I'm excited to share my conversation with Michelle Vandepas, an accomplished author, speaker and coach with profound insights into publishing, online marketing and living with purpose.

Michelle lives in the Colorado mountains with her family, 40 goldfish and the occasional mountain lion or bear sighting. She finds grounding in the natural beauty around her home. We began our discussion learning about Michelle's interesting hobby of keeping giant goldfish in a greenhouse. This led to sharing stories of our past experiences working in movies filmed in Colorado.

As a book publisher, Michelle helps clients get their important messages out into the world through books and other mediums. During our talk, she provided wisdom on viewing books not as the business itself, but as a key part of one's overall marketing strategy. Michelle also discussed challenges of supply chain issues during Covid and over-reliance on major distributors. Her insightful perspective came from decades of experience in entrepreneurship and marketing.

Incorporating empathy is central to Michelle's approach. She emphasized understanding oneself as a marketer to authentically connect with audiences. Michelle suggested practical ways listeners can immediately foster human connections crucial to business success. Her message underscores focusing outreach on those truly needing your solutions over chasing arbitrary metrics.

Michelle offered lessons learned from weathering difficulties like lost reviews and supply problems. Her passion for empowering others with messaging shined through. I encourage you to visit Michelle's website to learn how she may assist with your book or message. Thank you for tuning in to gain these impactful insights on living purposefully through business.

Eager to harness the power of Empathic Marketing to propel your business growth? Get your hands on my #1 Amazon Best Selling book, 'Empathic Marketing,' or book a '30-Minute Gap Analysis' session directly from my website: www.becausebusinessispersonal.com.

Discover a wealth of knowledge in our podcast archives at www.becausebusinessispersonal.com.

Stay connected and follow me on social media for more insights and updates:

• YouTube: https://www.youtube.com/@EmpathicMarketing
• Facebook: https://www.facebook.com/themarketingmedic
• LinkedIn: https://www.linkedin.com/in/mikecaldwelll/
• Instagram: https://www.instagram.com/marketingmedic/

Join our community and elevate your marketing game today!

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To connect with Bryan and subscribe to his Humanize Newsletter: https://bryankramer.com/

Ready to discover the hidden power of empathic marketing? Join me and business strategist extraordinaire, Brian Kramer, as we navigate the intriguing world of Human to Human connection in business. Known globally for his keynote speeches, executive training, and two best-selling books, Brian guides us through a candid and light-hearted conversation that promises to change how you view marketing.

Are you tired of the rampant distrust in online environments? With Brian's insights, we dissect the malaise of filters and clickbait plaguing social media and discuss how businesses can foster trust through transparent communication and by simply doing the 'next right thing'. We delve into the pitfalls of incorrect assumptions and the role speed plays in trust-building, all while keeping a humorous edge — after all, Brian's wife does call him 'Gaylord Focker' from the iconic Meet the Fockers.

The conversation takes an exciting turn as we contemplate the significance of body language in our tech-driven world, the power in being ordinary and why automation might not be the ultimate answer. Brian shares his thoughts on the role AI plays in today's marketplace and how it's affecting trust. Oh, and did we mention we discuss why Tom Cruise does his own stunts? This conversation is packed with nuggets of wisdom, laughter, and momentous truths. Don't miss out!

Eager to harness the power of Empathic Marketing to propel your business growth? Get your hands on my #1 Amazon Best Selling book, 'Empathic Marketing,' or book a '30-Minute Gap Analysis' session directly from my website: www.becausebusinessispersonal.com.

Discover a wealth of knowledge in our podcast archives at www.becausebusinessispersonal.com.

Stay connected and follow me on social media for more insights and updates:

• YouTube: https://www.youtube.com/@EmpathicMarketing
• Facebook: https://www.facebook.com/themarketingmedic
• LinkedIn: https://www.linkedin.com/in/mikecaldwelll/
• Instagram: https://www.instagram.com/marketingmedic/

Join our community and elevate your marketing game today!

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You can reach out to Kathleen on LinkedIn at: https://www.linkedin.com/in/kathleenkennedyapr/

And "X" (Twitter) at: https://twitter.com/KennedyAPR

In this episode of "Because Business is Personal," I had the pleasure of hosting Kathleen Kennedy, a school communication and PR expert, as we delved into the world of empathic strategies for engaging stakeholders and mobilizing resources.

Kathleen shared her invaluable expertise on raising awareness of communication needs among school administrators and creating customized PR programs to help them achieve their goals. One key aspect she highlighted was the power of meaningful stories that humanize the school experience and meet audiences' basic needs.

The heart of empathic storytelling emerged as we discussed how a simple narrative about a student stealing milk to feed himself on the weekend unearthed a deeper need, allowing stakeholders to connect emotionally and invest their resources wholeheartedly. We agreed that authentic stories have the incredible ability to activate empathy and build unwavering support.

In terms of real-life applications, Kathleen suggested dedicating specific focus time daily to your highest revenue-generating marketing activity. By consistently putting yourself in front of your audience, you can raise your profile and create abundant opportunities for growth.

The impact of empathic strategies on your audience cannot be overstated. Listeners will learn how to forge genuine connections with their stakeholders, resulting in improved outcomes and a lasting impact on their community.

Kathleen's credibility is undeniably impressive. As the founder of OKCCE, she has helped Oklahoma school districts access an astounding $1 billion in resources through her communication counsel. Her strength and resilience were also evident as she managed PR during the devastating 2013 Moore tornado, which tragically claimed the lives of seven students.

If you're eager to transform your marketing strategies with empathy, storytelling, and focus, I encourage you to listen to the full episode. Kathleen's expertise is unparalleled in the field of school communication, making this discussion an invaluable resource for all marketers and communicators.

Eager to harness the power of Empathic Marketing to propel your business growth? Get your hands on my #1 Amazon Best Selling book, 'Empathic Marketing,' or book a '30-Minute Gap Analysis' session directly from my website: www.becausebusinessispersonal.com.

Discover a wealth of knowledge in our podcast archives at www.becausebusinessispersonal.com.

Stay connected and follow me on social media for more insights and updates:

• YouTube: https://www.youtube.com/@EmpathicMarketing
• Facebook: https://www.facebook.com/themarketingmedic
• LinkedIn: https://www.linkedin.com/in/mikecaldwelll/
• Instagram: https://www.instagram.com/marketingmedic/

Join our community and elevate your marketing game today!

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 Sameera Singh, a business strategist, money mindset coach and author helping women break through to six figures and transform their relationship with money.

In this episode, Sam discusses how our money mindset can either hold us back or propel us forward. She shares exercises and techniques listeners can use every day to start updating their beliefs around money and break through income plateaus. Sam explains how evidence journaling can reprogram your brain to see money as something that comes easily, helping you achieve the next level of income you desire. Listen in to gain insights on transforming your thinking, releasing old money memories, and setting your "money thermostat" higher to achieve financial freedom aligned with your values.

Key takeaways:

• Money blocks are the limiting beliefs, thoughts and fears that unconsciously stop you from earning more

• Your "money thermostat" is the level of income your subconscious thinks you deserve based on your money mindset

• Forgiving old money memories from childhood can release underlying limiting beliefs around money

• Evidence journaling for 30 days can help retrain your brain to see money as abundant and easy to get

You can connect with her by following her on Instagram @in.her.successful.shoes or emailing her at [email protected]. You can find your money personality by taking the free quiz here: https://sameera-6cctftbt.scoreapp.com

Eager to harness the power of Empathic Marketing to propel your business growth? Get your hands on my #1 Amazon Best Selling book, 'Empathic Marketing,' or book a '30-Minute Gap Analysis' session directly from my website: www.becausebusinessispersonal.com.

Discover a wealth of knowledge in our podcast archives at www.becausebusinessispersonal.com.

Stay connected and follow me on social media for more insights and updates:

• YouTube: https://www.youtube.com/@EmpathicMarketing
• Facebook: https://www.facebook.com/themarketingmedic
• LinkedIn: https://www.linkedin.com/in/mikecaldwelll/
• Instagram: https://www.instagram.com/marketingmedic/

Join our community and elevate your marketing game today!

Send us a text

Imagine if you could align your mindset to supercharge your marketing strategies, foster robust relationships, and catapult your sales? We caught up with Risa Haasbroek, renowned as the Dragon Whisperer for entrepreneurs, as she unravels the significant concept of a business mindset. Risa's inspiring journey starts in a small enchanting town in South Africa, awash with magnificent purple jacarandas. Listen to her discourse on the pivotal role of maintaining an unwavering positive outlook and relentless drive when faced with adversity, and its integral place in achieving business success.

Ever pondered the potential pitfalls of starting a business or employing family members? We delve into a client's story, revealing the dangers of co-dependency in a family-run business and how understanding this dynamic can lead to enduring benefits. In this age dominated by social media, maintaining the right mindset can be a game changer. Discover the 12 universal laws as sturdy tools to combat imposter syndrome, understand how social media can fuel feelings of inadequacy, and grasp the value of showcasing the journey and struggle, not just the polished end result.

The word 'failure', often inducing fear, is merely another stepping stone towards growth. As our conversation evolves, we discuss the importance of reframing our missteps as opportunities for growth. Learn the art of self-evaluation to streamline workload and avoid overestimating daily achievements. Nearing the end, we probe into financial decision-making. Listen to effective strategies on managing finances, even when it seems daunting, and employ the thinking-feeling-acting cycle to overcome procrastination, understand poor decision-making, and make choices that resonate with your best interests. Embark on this enriching journey that promises to reshape your outlook towards business and marketing.

The best way to connect with Risa is through LinkedIn. Here's her link: https://www.linkedin.com/in/risa-haasbroek-13b788263/

Eager to harness the power of Empathic Marketing to propel your business growth? Get your hands on my #1 Amazon Best Selling book, 'Empathic Marketing,' or book a '30-Minute Gap Analysis' session directly from my website: www.becausebusinessispersonal.com.

Discover a wealth of knowledge in our podcast archives at www.becausebusinessispersonal.com.

Stay connected and follow me on social media for more insights and updates:

• YouTube: https://www.youtube.com/@EmpathicMarketing
• Facebook: https://www.facebook.com/themarketingmedic
• LinkedIn: https://www.linkedin.com/in/mikecaldwelll/
• Instagram: https://www.instagram.com/marketingmedic/

Join our community and elevate your marketing game today!

Send us a text

What a remarkable journey it has been, navigating the intricate world of empathic marketing with the marketing whisperer himself, Shane Johnson. In our light-hearted yet insightful discussion, we unlock the vast potential of empathy in building stronger business relationships, boosting sales, and creating a lasting impact. As Shane fondly reminisces about his love for mountain biking, gardening and spending time in nature, we realize how these personal facets subtly weave into his tenacious marketing strategies.

Shane's metamorphosis from a brick-and-mortar business owner to a seasoned media buying professional, emphasizes his expertise in the field. He brilliantly unravels the hedgehog concept, highlighting the importance of being known for and excelling in one aspect of your business. We also delve into how building personal connections and understanding your audience can create meaningful customer experiences. Our conversation takes an interesting turn as Shane introduces the concept of 'Soul Print.' He underscores the significance of work-life balance and shares groundbreaking techniques like bio-hacking and flow hacking that can skyrocket us past our limitations to achieve our goals.

As we round up our enlightening session with Shane Johnson, we venture into the future of marketing, exploring the world of digital business cards. Shane's thoughts on empathic marketing, his dedication towards creating an enjoyable customer experience and his commitment to effectively utilizing AI tools for collective growth are not just stimulating but an eye-opener for all of us. Through this enriching conversation, we've gleaned invaluable insights and practical advice that will undoubtedly benefit entrepreneurs and business owners alike. So, tune in, absorb, and let's revolutionize the way we perceive marketing.

To learn more about Shane and connect with him to help grow your business, please visit: https://www.bolderfuture.com/

 Don't miss the opportunity to claim your free copy of my international bestseller, 'Empathic Marketing.' If you're eager to fast-track your journey to the business of your dreams, book a 30-minute Gap Analysis call. Don't forget to use the coupon code "Podcast" for a 50% discount. And yes, I'm offering a unique 200% guarantee on this Analysis. Visit https://www.becausebusinessispersonal.com/ to get your book or schedule a session today.

Eager to harness the power of Empathic Marketing to propel your business growth? Get your hands on my #1 Amazon Best Selling book, 'Empathic Marketing,' or book a '30-Minute Gap Analysis' session directly from my website: www.becausebusinessispersonal.com.

Discover a wealth of knowledge in our podcast archives at www.becausebusinessispersonal.com.

Stay connected and follow me on social media for more insights and updates:

• YouTube: https://www.youtube.com/@EmpathicMarketing
• Facebook: https://www.facebook.com/themarketingmedic
• LinkedIn: https://www.linkedin.com/in/mikecaldwelll/
• Instagram: https://www.instagram.com/marketingmedic/

Join our community and elevate your marketing game today!

Send us a text

Here's a promise: this episode will change the way you think about marketing. Jason Hornung, the undisputed champion of Facebook ads, graced our show with his insights and unforgettable story. Having experienced a tough upbringing marked by drug-addicted parents and teenage pregnancy, Jason's journey embodies resilience. His struggle in establishing his insurance business led him to discover the power behind crafting words and how they can control his income. Jason's grasp of empathic marketing strategies has allowed him to solidify stronger relationships, grow his reach, and significantly increase his sales.

We track Jason's fascinating journey from a master marketer with a suspended securities license to an expert who knows how to evaluate a product that works, link it to a unique market emotion, and skillfully craft a selling narrative. He emphasizes that despite the ever-changing online marketing landscape, the message and offer still hold the key in achieving the best results. But it's not all about the success stories. We also delve into the reality of internet marketing expectations, and Jason sheds light on how human psychology is exploited to sell products based on unrealistic dreams of swift wins.

Jason further elaborates on the importance of understanding your customer's awareness and sophistication levels for successful advertising. He emphasizes the need for direct and honest advice, cutting through the noise of false hopes and empty promises. Through his no-nonsense approach and two decades of experience, Jason uses his unique voice to help people navigate the often-confusing landscape of online marketing. Prepare to be startled, surprised, and most importantly, enlightened. With Jason's expert knowledge shared generously through our conversation, this episode is undoubtedly a treasure trove of marketing wisdom. Don't miss out!

To connect with Jason personally, visit his websites: https://academyofadvertising.com/ or https://jasonhornungagency.com/

Don't miss the opportunity to claim your free copy of my international bestseller, 'Empathic Marketing.'

Or if you're serious about fast-tracking your journey to the business of your dreams, book a 30-minute Gap Analysis call. Don't forget to use the coupon code "Podcast" for a 50% discount. And yes, I'm offering a unique 200% guarantee on this Analysis.

Visit https://www.becausebusinessispersonal.com/ to get your book or schedule a session today.

Eager to harness the power of Empathic Marketing to propel your business growth? Get your hands on my #1 Amazon Best Selling book, 'Empathic Marketing,' or book a '30-Minute Gap Analysis' session directly from my website: www.becausebusinessispersonal.com.

Discover a wealth of knowledge in our podcast archives at www.becausebusinessispersonal.com.

Stay connected and follow me on social media for more insights and updates:

• YouTube: https://www.youtube.com/@EmpathicMarketing
• Facebook: https://www.facebook.com/themarketingmedic
• LinkedIn: https://www.linkedin.com/in/mikecaldwelll/
• Instagram: https://www.instagram.com/marketingmedic/

Join our community and elevate your marketing game today!

Send us a text

Ever been banned from Facebook? Our guest, Curt Maly of Black Box Social Media, knows exactly how that feels. With his dry wit and candid stories, Curt delves into his personal journey, from his unforeseen Facebook ban to his appreciation for copywriting and messaging. He's got a fresh perspective on life shaped by his recent journey into fatherhood, which has sparked an emphasis on valuing experiences over material possessions. 

Transitioning from personal insights to marketing strategies, we've got a treasure trove of wisdom to share. Inspired by a championship marketing belt that Curt won, this episode explores how to truly understand your audience and create multiple points of contact. Direct response marketing isn't always the knight in shining armor, and we'll talk about why. We'll also dive into the importance of emotional understanding in crafting compelling messages and the role of brand building for achieving long-term success.

If you've ever thought about the role of artificial intelligence in business, we'll light the way. From jobs being replaced by automation to how AI can expand businesses' reach and consistency, this episode is a headfirst plunge into the future. We'll talk about the advantages and potential challenges of AI tools like Chat GBT, an AI-driven chatbot that can repurpose content across platforms. And yes, we'll even share a hearty laugh over how I used Chatbot GBT to retrieve some old-school Jewish recipes. Get ready to be informed, entertained, and inspired.

Eager to harness the power of Empathic Marketing to propel your business growth? Get your hands on my #1 Amazon Best Selling book, 'Empathic Marketing,' or book a '30-Minute Gap Analysis' session directly from my website: www.becausebusinessispersonal.com.

Discover a wealth of knowledge in our podcast archives at www.becausebusinessispersonal.com.

Stay connected and follow me on social media for more insights and updates:

• YouTube: https://www.youtube.com/@EmpathicMarketing
• Facebook: https://www.facebook.com/themarketingmedic
• LinkedIn: https://www.linkedin.com/in/mikecaldwelll/
• Instagram: https://www.instagram.com/marketingmedic/

Join our community and elevate your marketing game today!