Because Things Can Be Different

In this episode, Cameron Fry interviews Roddy Clarke, a Design Writer, Presenter, and Sustainability Consultant, who is a Contributor to Forbes Life and the FT weekend magazines. The topic of the discussion covers the practicalities of sustainability, and how businesses should approach sustainability during design, production, and beyond, looking not just at the present situation but also in the future to ensure their products have longevity.There is no bandwagon when it comes to responsible ...

UK Lockdown restrictions are starting to ease and in Episode 7 of “Because Things Can Be Different” Cameron Fry and Mike Page discuss the 4 key points that any Hospitality business should consider, now that outdoor dining has been given the go-ahead. They cover the current steps in the UK "Roadmap" and what it means to hospitality businesses, the reopening of outdoor dining and what to consider, the brand and what to focus on, and why now might be a good time to invest back into the interior ...

In the sixth episode of “Because Things Can Be Different”, Liqui Group Creative Director Cameron Fry and Crate47 Studio Manager Mike Page, discuss how a Professional Service business brand can develop through COVID.The discussion covers the concerns, aims, and solutions involved in modernising a business Brand in the Professional Service Sector, and how to get it out there to the wider, and now more important, digital audience. Don’t wait, your competitors won’t.Thank you for listening, pleas...

2021 has arrived, and so has the 5th episode of “Because Things Can Be Different”.In this episode, Liqui Group Creative Director Cameron Fry and Design Manager Oliver Underwood, discuss the future of Office design and offer some insight into what to consider during this COVID era. They cover what has changed since the pandemic started, and how the office space, in general, is still here and evolving, looking at what to consider when starting, or returning, to an office-based business.&n...

So, you have your Coffee Shop premises, but what next?In the fourth part of the Global Coffee Festival, special, ‘Because Things Can Be Different’ podcast hosts Cameron Fry and Oliver Underwood, discuss the important Tips and Trends that may influence the design of your Coffee Shop interior. This episode focuses on what’s happened in the past, what the current customer expectations are, and the future trends that could go a long way to creating the all-important engaging Coffee Shop bra...

There’s so much to look at when starting a Coffee Shop Business, what are the top points to consider?Cameron Fry (Creative Director) and Oliver Underwood (Liqui Group Design Manager), discuss three key areas that should be the foundations, or the bricks and mortar, to the process of starting a coffee shop business. - Location, Property, and Budget.Cameron and Oliver describe the pitfalls that may arise in these areas, but also what to look for when making the all-important decisions that will...

In episode two of ‘Because Things Can Be Different’, Cameron (Creative Director of Liqui Group), and Mike Page (Brand Studio Manager), discuss what every Coffee Shop Brand should aim for in a Digital Marketing Strategy.Cameron and Mike touch upon the essentials; an on-line presence, including why a website is important, the impact great visual content will have on your visitors, and why social media, SEO, and reviews can help reach a wider audience and build credibility in your brand. All key...

In this episode, Liqui Group Creative Director Cameron Fry, and Studio Manager Mike Page, discuss why Branding is so much more than just a Logo.Cameron and Mike look closer at the question "Why do I need Coffee Shop Branding, won’t a logo do?", breaking down the process of branding and the five stages that make up the process, and how these can impact the perception of a Coffee Shops brand.Thank you for listening, please like and share our podcast.We would love to hear from you too! If ...

Introducing the Podcast series Because Things Can Be Different. In this introductory episode, Cameron Fry (Liqui Group Creative Director) and Mike Page (Crate47 Studio Manager) explain the new podcast from Liqui Group Ltd, giving us an overview of the series and focus on Branding and Interior Design.The first four episodes are focused on supporting the Coffee Industry in partnership with the Global Coffee Festival.Episode 1: Why do I need Coffee Shop Branding, won’t a logo do?Episode 2: How d...