Become a Media Maven

In this quick 3 Things on Thursday episode, I'm going to tell you how I am working on cutting down my social media use.

I can't totally log off because it's a big part of what I do for work, so I need it BUT I don't want to be one of those annoying people who get sucked in, are never present, and just scroll needlessly for hours.

For three ways to cut back on social media use, listen!

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When I help you earn media exposure, it won’t do much for your business if you don’t know what to do next.

In this podcast episode, Nikki Rausch will show you how to take the leads you generate from PR and move them along the selling staircase.

Nikki walks us through the five steps of an authentic selling process in a way that builds relationships, creates true connection, and results in more closed deals and long-term clients.

And if you hate sales, this episode will teach you how to like it… and be good at it!

In a nutshell, these are the steps:

1. Introduction

This can come through a media appearance or at an event or it can be a referral. It’s all about making a positive first impression.

2. Create a little curiosity

This is when someone finds out more about who you are what you do so you can see if the person is a potential customer. If you skip this, no one gives you buying signals.

3. Discover

Here you ask what is their problem, their need, and their want. You’re not selling. You’re asking strategic questions to ask permission to move to step four.

4. Proposal

Now you layout an offer based on what you find out in the discovery so you don’t miss what was said that turns into gold nuggets.

5. Close

This is where you issue close language. You get here by following all the steps. No skipping!

Some resources mentioned in this episode:

• Closing the Sale eBook: YourSalesMaven.com/MediaMaven
• Selling Staircase: https://amzn.to/32GYHMx
• Website: https://yoursalesmaven.com/
• MediaMentoringProgram.com

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Follow Christina on social media at:

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If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don’t forget to tap that subscribe button.

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In this quick 3 Things on Thursday episode, I'm going to tell you how to read more books.

I'm a big reader.

I read for education and I read for fun.

I'm on GoodReads, so follow me there to see what I'm reading.

You can also search "bookshelf" on my website to see what I'm reading. For the three ways I read more books, listen!

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Click here to join Christina's 3-hour bootcamp Pitch Publicity Profit.

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Heather Monahan left corporate America after dealing with a stereotypical “mean girl.”

With entrepreneurship, she found that being scared was her green light. Fear meant, “GO!”

She learned you needed to act first to get confidence. Confidence isn’t learned.

In this podcast episode, she is going to tell us how to act to change a feeling of fear into a feeling of excitement… and what she did to turn a TEDx Talk into a full-time speaking career in a matter of months.

But first, we talk about the latest stranger trolling her on LinkedIn.

Some resources mentioned in this episode:

• Heather’s Website: https://heathermonahan.com/
• Heather’s Book: Confidence Creator
• Heather’s Podcast: Creating Confidence
• @HeatherMonahan on all social media

Join Christina's newsletter for insider tips on growing your business without ads here.

Become a contributor to a top website to build your brand with free resources here.

Click here to join Christina's 3-hour bootcamp Pitch Publicity Profit.

Follow Christina on social media at:

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If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don’t forget to tap that subscribe button.

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In this quick 3 Things on Thursday episode, I'm joined by my 7-year-old daughter to tell you how to make your kids behave at home.

Because lots of us are working from home with our kids, this is an important topic.

For Julianna's and my three tips on how to make your kids behave at home, listen!

Join Christina's newsletter for insider tips on growing your business without ads here.

Become a contributor to a top website to build your brand with free resources here.

Click here to join Christina's 3-hour bootcamp Pitch Publicity Profit.

Follow Christina on social media at:

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If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don’t forget to tap that subscribe button.

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In this podcast episode, I’m giving you an inside look at my business model - how I work from home, how I hire and pay my team of independent contractors, how we communicate with each other and our clients, and how we make it all work by doing it from home.

Some of what I talk about in this episode was inspired by a recent article I wrote in Boss Babe about setting boundaries with your team and coworkers while working from home.

Some resources mentioned in this episode:

• My articles in BossBabe
• The Boomerang app for Gmail

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Your ratings and reviews really help and I read each one.

For more on the episode, click here to download it and listen!

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Join Christina's newsletter for insider tips on growing your business without ads here.

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Click here to join Christina's 3-hour bootcamp Pitch Publicity Profit.

Follow Christina on social media at:

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If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don’t forget to tap that subscribe button.

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In this quick 3 Things on Thursday episode, I'm talking about how and why you need to double down on your marketing NOW.

The number of people consuming content on TV and online right is insane.

So is the number of people pulling back or pausing their marketing efforts. It's bananas.

For my three tips on how to double down on your marketing right NOW, listen!

Join Christina's newsletter for insider tips on growing your business without ads here.

Become a contributor to a top website to build your brand with free resources here.

Click here to join Christina's 3-hour bootcamp Pitch Publicity Profit.

Follow Christina on social media at:

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If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don’t forget to tap that subscribe button.

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Use “MediaMaven” to get 15% off Danielle’s book or bookkeeping services.

Entrepreneurs avoid their numbers and Danielle Hayden’s mission is to take the overwhelm out of accounting and approach your numbers with personality.

In this podcast episode, Danielle dives into the top three numbers to look at to increase profit and cut expenses.

1. Don’t just look at your sales, but break the sales numbers down by what’s the best selling and what’s the most profitable.

2. Take a look at your three biggest expenses and ask yourself if it aligns with your goals.

3. Review your final net income and loss to make better business decisions.

Be sure to listen to this episode to hear Danielle go into depth on these three topics.

Some resources mentioned in this episode:

• Financial Goal Setting Worksheet: ProfitPlannerBookkeeping.com/MediaMaven
• Website: ProfitPlannerBookkeeping.com
• Social links:
• • https://www.facebook.com/DanielleHaydenOH
  • https://www.instagram.com/daniellehayden__oh/
  • https://www.facebook.com/kickstartaccountinginc/
  • https://www.instagram.com/kickstartaccounting/

Please subscribe to this podcast and leave an honest review on iTunes.

Your ratings and reviews really help and I read each one.

Join Christina's newsletter for insider tips on growing your business without ads here.

Become a contributor to a top website to build your brand with free resources here.

Click here to join Christina's 3-hour bootcamp Pitch Publicity Profit.

Follow Christina on social media at:

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If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don’t forget to tap that subscribe button.

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In this quick 3 Things on Thursday episode, I'm talking about isolation - something all of us are doing if you aren't helping save lives during the COVID19 pandemic.

For my three tips on what you should NOT be doing and why, listen!

Join Christina's newsletter for insider tips on growing your business without ads here.

Become a contributor to a top website to build your brand with free resources here.

Click here to join Christina's 3-hour bootcamp Pitch Publicity Profit.

Follow Christina on social media at:

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If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don’t forget to tap that subscribe button.

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Using free PR, Cameron Herold built businesses by the millions.

I first learned about Cameron listening to a popular podcast, How I Built This. I heard the story of how he helped the owner of 1-800-Got-Junk land a feature in Fortune Magazine that skyrocketed the business.

People. Time. Money. Those are the three resources every business needs to do something with - not only to earn publicity, but to grow successfully… yes, even in a pandemic.

In this episode, you’ll hear about how Cameron helps entrepreneurs make their dreams happen.

Cameron has multiple best selling books, a popular podcast dedicated to COOs, and a thriving business - in addition to the many he helped grow.

Some resources mentioned in this episode:

• CameronHerald.com
• How I Built This with the founder of 1-800-Got-Junk, Brain Scudamore
• TED Talk: Let’s Raise Kids to be Entrepreneurs
• TED Talk: How Great Leaders Inspire Action
• Cameron Herold’s Books
• 2nd in Command Podcast
• COO Alliance
• WTF?! Willing to Fail by Brian Scudamore

Join Christina's newsletter for insider tips on growing your business without ads here.

Become a contributor to a top website to build your brand with free resources here.

Click here to join Christina's 3-hour bootcamp Pitch Publicity Profit.

Follow Christina on social media at:

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If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don’t forget to tap that subscribe button.

For more podcast episodes, tap here.