Become a Media Maven

Today, I’m talking to the woman who took down the real Dirty John. Dirty John was a wildly popular True Crime podcast turned Bravo TV hit.

In this episode, you’re going to hear how Terra Newell took down the man who stalked and harassed her and her family and how she ended up killing him in self-defense.

Today, about three years later, Terra is talking about the months leading up to the deadly attack, how she fought for her life, and what’s she’s doing today to help other women.

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All forms of media are important, but today, there is no better or quicker way to grow your personal brand and see an ROI than being a guest on a podcast.

Angie Trueblood, the host of the Go Pitch Yourself podcast, talks about the biggest mistakes people make when they pitch themselves to be a guest on a podcast, including things like not personalizing the pitch for who they are pitching and paying attention to the first sentences in your pitch because it could make or break your chance.

In the podcast space, we as listeners and potential guests don’t get download numbers, so looking at other things like reviews and social media usage is a good indicator of the influence of the podcast and its host.

We also get into pay to play opportunities and much more.

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Randy Spelling helps people make their lives better. These days happiness has become a catchphrase.

Things are so fast-paced these days that from the moment our eyes open - the scrolling and “here’s what I have to do” lead to you never fully being present because there’s always a “what’s next?”

From when we wake up, we start the stress and worry about what’s going to happen and what may never happen. The mind is problem solving all the time. It’s not needed.

In this podcast episode, Randy will share how he creates from a place of purpose, abundance, and clarity… not from a place of hurried and stressful lack.

Some resources mentioned in this episode:

• Unlimiting You: Step Out of Your Past and Into Your Purpose
• RandySpelling.com
• @RandySpelling on social media

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If you ever wondered what I do all day, I'm going to tell you a little bit about what it's like to work in public relations.

I don't say I work in public relations. I actually don't like that term. Public Relations.

If we're going to get super specific, I do more media relations than public relations, but I'm going to tell you what a day in the life is like.

I'm going to tell you what it's like for somebody who works in PR and really what the heck we do all day.

That includes getting client's local and national coverage. So if you're interested in that, pay attention.

Some resources mentioned in this episode:

• MediaMavenAndMore.com/YT
• MediaMentoringProgram.com

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Today, we’re talking to one of my media mentoring clients!

After being a stay at home mom to TRIPLETS, she started working as a health coach, then pivoted to encouraging women, focusing on moms - specifically self-esteem for moms.

“I needed to start doing this for me. I’ve evolved as a person and I’ve changed what I need and that’s who I’m serving,” Marta Spirk said. “I needed something for myself. Moms need to do something outside of motherhood.”

In this episode, Marta is going to share how she started her business when her babies were 9 months old and how she is growing it.

You’ll also get an inside look at my media mentoring program too!

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There is so much talk about virtual assistants, or VAs, but many people don’t know what they may really need is an executive assistant.

Jessica Lindgren has been working as an executive assistant for 15 years - supporting C-Suite executives and now working very closely with my mentor, Pat Flynn.

In this episode, Jessica dives deep into what she does, how to land a job as an executive assistant, and what to look for when it’s time to hire one yourself.

So how do you know when you need a high-level powerhouse to be your right or left hand, who is detail-obsessed, acts as a project manager, and is on a whole other caliber of assistant without micromanagement?

Jessica Lindgren gets into that too!

Some resources mentioned in this episode:

• JessLindgren.com
• AskAnAssistant.com
• Free course: PitchPublicityProfit.com

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To find out how to get your start and answer the question, “What do I do now?” listen to this podcast episode with Kendra Hennessy from the popular podcast, Mother Like A Boss.

Kendra shares the biggest problems moms make at home and at work.

From dropping out of college and starting a cleaning company with no business knowledge, she has grown her business to multiple streams of income and is sharing step by step how she’s done it.

So, get ready to say goodbye to excuses and hello to problem solving.

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I’m taking over my microphone AGAIN today for part two of “Ask Me Anything”.

This was just going to be one episode, but because I got so many questions, I turned it into two episodes.

Some of the questions I answer has to do with

• brainstorming newsworthy ideas;
• making those first media contacts;
• how to keep a consistent pipeline of leads;
• the microphone I use for my podcast;
• how I landed a TEDx Talk;
• how my big why keeps me motivated;
• and so much more.

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In eight years, it’s estimated that half of the US workforce will be made up of freelancers.

Laura Pennington Briggs has been freelancing full-time since 2013. Like many freelancers, she believes it’s better than working at a traditional job.

In this episode, I’m giving away her book that outlines how she started and grew her freelancing business - including how she developed a pricing model that works for her and her clients eventually leading her to a 6-figure freelance writing career.

Freelancer benefits include things like flexibility, freedom, the opportunity to earn more, and having more advanced skills because, being forward-thinking, they invest in themselves.

Company benefits include partnering with the best talent regardless of their location, only paying for work that is completed, and not providing benefits or a salary.

Some resources mentioned in this episode:

• TEDx Talk: The Future is Freelancing
• GIVEAWAY: Win Laura’s Book: Start Your Own Freelance Writing Business
• BetterBizAcademy.com
• Advanced Freelancing Podcast
• Free course: PitchPublicityProfit.com

Please subscribe to this podcast and leave an honest review on iTunes.

Your ratings and reviews really help and I read each one.

Join Christina's newsletter for insider tips on growing your business without ads here.

Become a contributor to a top website to build your brand with free resources here.

Click here to join Christina's 3-hour bootcamp Pitch Publicity Profit.

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The quickest and best way to scale your business is to build strategic partnerships.

In this podcast episode, I chat with Stephen Somers about how he has used strategic partnerships to scale multiple businesses.

The biggest problem, he says, is people don’t think long term. They say, “If I’m not going to make money today, then I don’t want to do it.”

Stephen will motivate you to not just consume but produce more, pull the trigger on moving your business forward (even if you’re scared), and starting ugly. (No, it doesn’t need to be perfect to start.)

I’m also sharing the pitch he used to be a guest on my podcast because I thought it was very good.

Some resources mentioned in this episode:

• MarketplaceSuperheroes.com
• Superhero Freight
• Mediocrity to Millions - PDF about joint ventures by Jay Abraham
• The Abraham Mindshift Challenge
• @StephenJSomers on IG
• Free course: PitchPublicityProfit.com

Please subscribe to this podcast and leave an honest review on iTunes.

Your ratings and reviews really help and I read each one.

Join Christina's newsletter for insider tips on growing your business without ads here.

Become a contributor to a top website to build your brand with free resources here.

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