Become a Media Maven

Yes, the owners of PR agencies and publicists are telling you lies. In fact, it's so bad that it's part of the reason I started my own agency.

When I worked at an agency full-time, the owner would over promise deliverables to clients and put it on the employees to make the impossible, possible.

Sometimes, I lose business because I don’t tell these five lies, but I'd rather lose the business than end up with a terrible reputation, like many others in the publicity industry.

Some resources mentioned in this episode:

• PitchPublicityProfit.com

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Click here to join Christina's 3-hour bootcamp Pitch Publicity Profit.

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People talk a lot about Facebook ads and Instagram ads, but promoted pins on Pinterest don’t get a lot of attention.

That means there is less competition to get your content in front of your audience on Pinterest... if you know how to promote a pin on Pinterest.

Monica Froese is a blogger who viewed this gap as money to make… and that’s exactly what she started doing by promoting pins on Pinterest, then teaching others how to do the same thing.

In this episode, Monica takes us through why we should stop caring about the page view and start caring about the conversions.

The data will tell you everything.

Now, let’s go step by step.

First, you need to install the Pinterest tag on every page of your website in the header script. For Facebook advertisers, this is like your Facebook pixel.

Then, you’re going to go determine your goal to set an objective, choose an audience, and do keyword research because Pinterest is a search engine.

The best part? Monica says advertising on Pinterest is cheaper than on Facebook.

Some resources mentioned in this episode:

• RedifingMom.com
• RedifiningMom.com/ads
• PitchPublicityProfit.com

Please subscribe to this podcast and leave an honest review on iTunes. Your ratings and reviews really help and I read each one.

Join Christina's newsletter for insider tips on growing your business without ads here.

Become a contributor to a top website to build your brand with free resources here.

Click here to join Christina's 3-hour bootcamp Pitch Publicity Profit.

Follow Christina on social media at:

• Website
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• Twitter
• Instagram
• LinkedIn
• YouTube
• TikTok

If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don’t forget to tap that subscribe button.

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Yes, it’s possible to simplify things while growing your blog at the same time.

Years ago, Sarah Morgan had the right pin posted, at the right time, that sent lots of traffic to her website. Ever since then, Pinterest has been her lead traffic source - more than everything else combined.

In this podcast episode, Sarah is going to share her pinning secrets and how you can automate almost everything on Pinterest.

Some resources mentioned in this episode:

• XOSarah.com/Shop
• PitchPublicityProfit.com

Please subscribe to this podcast and leave an honest review on iTunes. Your ratings and reviews really help and I read each one.

Join Christina's newsletter for insider tips on growing your business without ads here.

Become a contributor to a top website to build your brand with free resources here.

Click here to join Christina's 3-hour bootcamp Pitch Publicity Profit.

Follow Christina on social media at:

• Website
• Facebook
• Twitter
• Instagram
• LinkedIn
• YouTube
• TikTok

If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don’t forget to tap that subscribe button.

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We know we need to create content, but very few are doing it in a way that leads to sales.

Jessica Stansberry makes money from her content every single day.

With YouTube, blog posts, and digital products, Jessica has built a six-figure business while being a mom in a small town of 500 people.

In this episode, Jessica is going to show you how to create content that leads to sales by creating a content strategy and executing it to drive traffic to your products and services.

Some resources mentioned in this episode:

• JessicaStansberry.com
• Jessica’s YouTube Channel
• PitchPublicityProfit.com

Please subscribe to this podcast and leave an honest review on iTunes. Your ratings and reviews really help and I read each one.

Join Christina's newsletter for insider tips on growing your business without ads here.

Become a contributor to a top website to build your brand with free resources here.

Click here to join Christina's 3-hour bootcamp Pitch Publicity Profit.

Follow Christina on social media at:

• Website
• Facebook
• Twitter
• Instagram
• LinkedIn
• YouTube
• TikTok

If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don’t forget to tap that subscribe button.

For more podcast episodes, tap here.

The biggest mistake people make after they earn media coverage is they do nothing.

It’s shocking how common this is.

Do not assume that everyone read the article you were mentioned in or saw the segment that featured you on TV. Even if your ideal customer or client did see it, in a few minutes, they will forget.

You need to remind them. Over and over again.

In this episode, I’m sharing 35 things you can do after you earn media coverage to turn publicity into profit.

Some resources mentioned in this episode:

• PitchPublicityProfit.com

Please subscribe to this podcast and leave an honest review on iTunes. Your ratings and reviews really help and I read each one.

Join Christina's newsletter for insider tips on growing your business without ads here.

Become a contributor to a top website to build your brand with free resources here.

Click here to join Christina's 3-hour bootcamp Pitch Publicity Profit.

Follow Christina on social media at:

• Website
• Facebook
• Twitter
• Instagram
• LinkedIn
• YouTube
• TikTok

If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don’t forget to tap that subscribe button.

For more podcast episodes, tap here.