I’m so annoyed with all the scams, stretched truths, and just straight up bullsh*t so many people believe about getting media exposure.
I touched on this during my talk at the Mom 2.0 Summit in Austin, Texas and wanted to bring it to the podcast because there is a big difference between a journalist, a blogger, an influencer, and a publicist.
Today, too many are using these titles interchangeably while behaving unethically and breaking the law.
There are four big issues I touch on in this episode:
- You cannot charge brands or people for coverage in or on an outlet you don’t own or work for in the sales department.
- You should not pay for any media coverage.
- Take good marketing copy and affiliate promotions with a grain of salt
- Do not spend any time or money on press release distribution services
I was prompted to record this episode after hearing way too many stories from people who fell for scams, stretched truths, and straight up bullsh*t because it looked and sounded good.
Hopefully, this episode will help you make wiser decisions moving forward.
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