Become a Media Maven

If you’re a business owner, you need to be creating and posting content. Period. Full stop. But where do you find the time? How do you decide what to create and where to post it? Will this even help your business?

Do you have more questions? They are probably answered in this podcast episode with content creator and manager extraordinaire, Jessica Lawlor.

Jessica Lawlor is the founder and CEO of Jessica Lawlor & Company (JL&Co), the go-to agency for content management. Jessica helps clients with editorial planning, content creation, repurposing, and content marketing.

We go in-depth on the 12 steps to create a content strategy that includes:

1. Open a blank document and do a content braindump
2. Create a series
3. Place them on a calendar to determine the frequency
4. Do SEO keyword research
5. Determine who is going to write or produce the content
6. Do it
7. Editing and perfecting the piece to go live
8. Create 10-15 headlines
9. Lay it out in your CMS, like WordPress, and add visuals
10. Publish it live
11. Market the content and distribute it over time
12. Repurpose it in another way in another place

Founded in 2016, JL&Co serves as an in-house managing editor for clients. Past and present clients include Muck Rack, Solo PR Pro, PodReacher, The Write Life, Healthy Rich, and more.

Connect with Jessica: 

• @jesslaw on Twitter: https://www.twitter.com/jesslaw/
• LinkedIn: https://www.linkedin.com/in/jessicalawlor/

Other resources mentioned in this episode:

• Jessica’s blog post about what a managing editor is: https://jessicalawlor.com/2022/04/what-is-a-managing-editor
• Jessica’s blog post about the misconceptions about content:  https://jessicalawlor.com/2021/10/misconceptions-about-content/
• Jessica’s blog post about how to write a case study:  https://jessicalawlor.com/2021/09/how-to-write-a-case-study/
• Alexis Grant from The Write Life: https://alexisgrant.com/2021/09/19/how-i-sold-online-business-the-write-life/
• Rank IQ Affiliate Link: https://www.rankiq.com/?fpr=christina33
• 16 Places to Pitch to be a Contributor: 16Places.com
• Pitch Publicity Profit Bootcamp: PitchPublicityProfit.com

If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don’t forget to tap that subscribe button.

For more, visit MediaMavenAndMore.com/podcast.

Join Christina's newsletter for insider tips on growing your business without ads here.

Become a contributor to a top website to build your brand with free resources here.

Click here to join Christina's 3-hour bootcamp Pitch Publicity Profit.

Follow Christina on social media at:

• Website
• Facebook
• Twitter
• Instagram
• LinkedIn
• YouTube
• TikTok

If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don’t forget to tap that subscribe button.

For more podcast episodes, tap here.

Yes, you can write a book in one month if you just focus for 20 minutes a day. But, then what? Listen to this episode to discover the best publishing path for your book… and learn how you can turn a talk or keynote into a book. 

Azul Terronez is a Wall Street Journal and USA Today bestselling author and book coach who specializes in helping leaders write and publish books that elevate their brand. 

As the CEO of Authors Who Lead, he has enabled Wall Street CEOs, professional athletes, and successful YouTubers to write and publish books. 

He has been a keynote speaker at international education conferences and his TEDx talk, “What Makes a Good Teacher Great”, has been viewed over 3 million times.

Connect with Azul:

• Website: AuthorsWhoLead.com
• Facebook: https://www.facebook.com/azuljterronez
• Instagram: @azulterronez
• Twitter: @azulterronez
• LinkedIn: https://www.linkedin.com/in/azul-terronez/

Other things mentioned in this podcast episode include:

• Podcast Clout: PodcastClout.com
• TEDx Talk “What Makes a Good Teacher Great”: https://www.youtube.com/watch?v=vrU6YJle6Q4
• Pitch Publicity Profit: PitchPublicityProfit.com

If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don’t forget to tap that subscribe button.

For more, visit MediaMavenAndMore.com/podcast.

Join Christina's newsletter for insider tips on growing your business without ads here.

Become a contributor to a top website to build your brand with free resources here.

Click here to join Christina's 3-hour bootcamp Pitch Publicity Profit.

Follow Christina on social media at:

• Website
• Facebook
• Twitter
• Instagram
• LinkedIn
• YouTube
• TikTok

If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don’t forget to tap that subscribe button.

For more podcast episodes, tap here.

Ever wonder how other big-time businesses run or what a Director of Operations actually does? 

Maybe you’ve been thinking about scaling up for a while but don’t really know where to start. 

After listening to this episode, you won’t be able to ignore the back-end pieces that have to work together and flow smoothly in order to build a brand, grow a movement or disrupt an industry. If the Operations side of your business is a mess, putting out fires will always take priority… leaving no room for creative innovation, fun visibility, or networking with powerhouse peers (or wannabe peers).

Natalie Gingrich is the founder of The Ops Authority. She certifies and mentors women who leverage their natural skillset of operations and administration. 

Natalie merged her 15 years of corporate leadership with her entrepreneurial learnings to create the Director of Operations Certification Program, the only strategic operations certification for leaders.

Natalie gets into these five areas of operations:

1. Strategy 
2. Project management 
3. HR
4. Data
5. Finance

In this episode, she is also sharing how she is able to sell clients into her high ticket offer… without a phone call! It all starts before the application process.

Visit her website at: https://theopsauthority.com/

Natalie’s Book Recommendation: The Glass Castle

Pitch Publicity Profit: MediaMavenAndMore.com/Pubilicity

If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don’t forget to tap that subscribe button.

For more, visit MediaMavenAndMore.com/podcast.

Join Christina's newsletter for insider tips on growing your business without ads here.

Become a contributor to a top website to build your brand with free resources here.

Click here to join Christina's 3-hour bootcamp Pitch Publicity Profit.

Follow Christina on social media at:

• Website
• Facebook
• Twitter
• Instagram
• LinkedIn
• YouTube
• TikTok

If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don’t forget to tap that subscribe button.

For more podcast episodes, tap here.

William Villalobos from TheFutures.io took the stage at FinCon in Orlando in 2022 and talked about two things - the strategy and tactics to batch 30 days of content in one day.

In this episode, I’m going to break down what he said and what I took away from his session on the Solutions Stage.

When it comes to creating content, you need to make decisions like: 

1. What is your business focus?
2. What is your communication focus?
3. What actions are you prepared to take?

Now, you need to define your business focus for the year. It could be you building your brand, getting more traffic, attracting investment, increasing leads, etc.

That’s it for strategy. Now, let’s get into the tactics.

More decision-making needs to happen, like:

• Channels
• Platforms
• Frequency
• Audience schedule
• Your schedule

William said Whatsapp is growing with micro-communities, but TikTok is the biggest one right now… which is not a surprise, right?

This is where people get stuck. They ask themselves, “what in the world should I talk about?!” 

Some places to get ideas include:

• What are your business goals? 
• What does your audience want to hear?
• Pay attention to the clues they give you in feedback, online discussions, questions, etc..
• Ask them how things are going.
• What are their objections and complaints?
• Share testimonials and case studies.

William also advised to never focus on all ideas at the same time. Personally, I love this piece of advice because we’ve all heard the same, generic stuff over and over again. It’s time to dig deep and go super specific on one topic. That’s where the value is.

Today, a popular strategy is to find out what is trending on TikTok and cater it to your audience, but do this as an experiment. Do everything as an experiment because you never know what will work and what won’t unless you try. 

Some things to try experimenting with include:

• Try posting spontaneously and using a schedule to see what works best
• Use different styles of content like video, broll, text, still image, etc.
• Use both long copy and short copy long copy
• Always include a CTA, but it doesn’t have to be sales related every time (in my opinion, it shouldn’t be most of the time)

A big takeaway for me is to take TikTok videos and put them on YouTube shorts as “how to” videos… and this would work for Instagram reels too. It’s the same content (just be sure to remove any watermarks that may appear). 

Make sure you have a CTA to collect leads and a pixel so you can retarget people with ads if you run ads in the future.

To make content creation easier, William suggests:

1. Use the right tools
2. Make it a priority
3. Time blocking
4. Recruit help

If anything is time-consuming or you just hate doing it, delegate or outsource!

My big takeaway from this session was this: Repurpose one video into micro pieces of content. It sounds so easy, but I don’t do it and because of this session, I’m going to put it on my calendar to start!

Some resources mentioned in this episode:

• Free Agorapulse Trial: https://www.agorapulse.com/?via=christina86
• Pitch Publicity Profit Bootcamp: https://www.pitchpublicityprofit.com/waitlist
• Media Mentoring Program: https://www.mediamavenandmore.com/media-mentoring-program/
• The Futures: https://thefutures.io/ 

Join Christina's newsletter for insider tips on growing your business without ads here.

Become a contributor to a top website to build your brand with free resources here.

Click here to join Christina's 3-hour bootcamp Pitch Publicity Profit.

Follow Christina on social media at:

• Website
• Facebook
• Twitter
• Instagram
• LinkedIn
• YouTube
• TikTok

If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don’t forget to tap that subscribe button.

For more podcast episodes, tap here.

If you’ve ever thought, “Why create my own events when I can just speak on other people's stages?” or want to know about the different types of events that make the most sense for you, or when are you even ready to host your own event, anyway? Then, how do you get people to actually want to attend?!

All those questions and more will be answered in this podcast episode with Sarah Gray.

Sarah is a 7-figure no BS event marketing strategist from Ireland. She launched her second business in 2019, 8 months before the pandemic hit, and surpassed the seven-figure mark in just over 1 year. (Wild, right?!)

She has an unmatched track record of helping her clients achieve multi-seven-figure success, so no matter what's going on in the world, she knows how to lead you to substantial revenue gains by creating your OWN stage.

In this episode, Sarah breaks down why hosting your own events is one of the BEST (and fun) ways to connect with your followers in a tough economy and how hosting events allows you experience total freedom in your business when it comes to lead generation (so you're no longer dependent on someone else's audience).

To attend Sarah’s next event, Elevate Your Sales from Sept 28th-30th, click here: ElevateYourSalesEvent.com/Christina

Check out LinkedIn Events to invite 1,000 people to your event.

Connect with Sarah Gray:

Facebook: https://www.facebook.com/sarahgraydineen

LinkedIn: https://www.linkedin.com/in/sarahgraydineen/

Instagram: https://www.instagram.com/sarahgrayevents/


To jump on the waiting list for the next Pitch Publicity Profit, click here: PitchPublicityProfit.com

Join Christina's newsletter for insider tips on growing your business without ads here.

Become a contributor to a top website to build your brand with free resources here.

Click here to join Christina's 3-hour bootcamp Pitch Publicity Profit.

Follow Christina on social media at:

• Website
• Facebook
• Twitter
• Instagram
• LinkedIn
• YouTube
• TikTok

If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don’t forget to tap that subscribe button.

For more podcast episodes, tap here.

5 Ways Melissa Kwan Went from $0 to $500,000 in 3 Years

Melissa Kwan is the co-founder and CEO of eWebinar. eWebinar does all of your demos, onboarding, and training webinars for you so you don’t have to.

She built it from nothing to $500,000 in annual recurring revenue in just three years, but she says revenue is not easy.  Getting people to take out their credit cards is getting harder and harder, retaining customers with unrealistic expectations is hard, and building a product and keeping the burn low is hard. 

In this podcast episode, she is going to break down how she did it…. and will explain why she brought on a co-founder a year after she started the business.

Melissa also shares how she got her first 100 customers, going into detail on these five points:

1. Wrote down every company in her network that she thought could benefit from her product

2. Two weeks before launch, she went down the list to tell people about what she was doing to see if they wanted to try it out

3. She scheduled onboarding calls where David (her CTO) and she would watch people sign up and create their first webinar so they could fix UI/UX issues

4. She gave anyone who signed up in the first two months a 60-day free trial (mostly because Stripe wasn't integrated yet!)

5. She started charging when their trial was up - no exceptions.

For any business founder, this is her advice: 

• Automate what you can so you can do what you can’t
• Build a career around what makes you happiest
• You can automate tasks and be there for your customers, those two things are not mutually exclusive

Click here to check out eWebinar: https://ewebinar.com/

Follow Melissa on Twitter at @ewebinarlabs and @msskwan

Click here for more on Pieter Levels making millions without employees: https://www.youtube.com/watch?v=V0ej29G7ZGg

If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don’t forget to tap that subscribe button.

For more, visit MediaMavenAndMore.com/podcast.

Join Christina's newsletter for insider tips on growing your business without ads here.

Become a contributor to a top website to build your brand with free resources here.

Click here to join Christina's 3-hour bootcamp Pitch Publicity Profit.

Follow Christina on social media at:

• Website
• Facebook
• Twitter
• Instagram
• LinkedIn
• YouTube
• TikTok

If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don’t forget to tap that subscribe button.

For more podcast episodes, tap here.

Ever wonder what makes a pitch stand out to a journalist? What about the common mistakes small business owners make when they pitch the media and how to fix those mistakes?

Look no further because I get answers to those questions and more in this podcast episode.

Alice Dubin is a digital travel and lifestyle journalist based in Los Angeles. Her work has appeared in Good Housekeeping, Woman’s Day, Prevention, Insider, Glamour, Shondaland, Fast Company, AFAR, Parents, TODAY, Travel + Leisure, and countless other online and print outlets. 

Alice has a master's degree in journalism with an emphasis on cultural reporting and criticism from NYU, and a bachelor’s degree from UC Berkeley. An avid traveler, she trots the globe with her husband and their twins.

• Visit her website at: https://www.alicedubin.com
• Follow her on Instagram at: @alicedubin
• Follow her on Twitter at: @alicedubin
• Sonia Weiser’s Opportunities of the Week 
• Pitch Publicity Profit: MediaMavenAndMore.com/Pubilicity

If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don’t forget to tap that subscribe button.

For more, visit MediaMavenAndMore.com/podcast.

Join Christina's newsletter for insider tips on growing your business without ads here.

Become a contributor to a top website to build your brand with free resources here.

Click here to join Christina's 3-hour bootcamp Pitch Publicity Profit.

Follow Christina on social media at:

• Website
• Facebook
• Twitter
• Instagram
• LinkedIn
• YouTube
• TikTok

If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don’t forget to tap that subscribe button.

For more podcast episodes, tap here.

Have you ever wondered what could make you not only feel more confident in your work, but also look more confident at the same time?

Julie Kraus is an image consultant who teaches women to use their style as a tool to establish a memorable brand that attracts their ideal clients. Through her signature process helps women curate a wardrobe of their dreams to make getting dressed effortless to shine both on and offline.

In this episode, Julie talk about getting clear on your style and how that aligns with your brand, like: 

1. Thinking about what you want your brand to communicate non-verbally and the feeling you want to leave people with (which will translate to your social media feed). 

2. Curating a closet that embodies the vision you have for your brand two years from now and questions to ask yourself before purchasing 

3. Building a positive mindset around pushing your style to the edge of its comfort zone to elevate your brand.

If you’ve ever wanted to know what kind of results you could see in your business by focusing on shifting your image,  roadblocks you could face along the way, and more about Julie’s CHIC Style School, then listen to this!

Book recommendation: Atomic Habits by James Clear

Visit Julie’s website at: juliekraus.com

Follow Julie on Instagram at: @juliekrausxo

Follow Julie on TikTok at: @styletherapist

Join Christina's newsletter for insider tips on growing your business without ads here.

Become a contributor to a top website to build your brand with free resources here.

Click here to join Christina's 3-hour bootcamp Pitch Publicity Profit.

Follow Christina on social media at:

• Website
• Facebook
• Twitter
• Instagram
• LinkedIn
• YouTube
• TikTok

If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don’t forget to tap that subscribe button.

For more podcast episodes, tap here.

Everyone’s concerned about their online reputation but no one’s quite sure what to do about it. Worried about SEO, reviews, Google results, Wikipedia, or any other scary-sounding tools that you may be responsible for? 

In this episode, Josh Greene will cover the channels that make up your online reputation, provide tactics you can use, and some mini case studies.

If you’re wondering how to take control of your online reputation or which tool is considered the most important for managing your online reputation, this episode has you covered. Josh goes into detail on the following:

1. Being consistent with bios in social media
2. Running AdWords inexpensively on your brand name and your business name (because you get seven lines of text at the top to say whatever you want about yourself)
3. Claiming your knowledge panel to control the facts Google shares about you
4. Using Google My Business and amplifying your presence with the many features
5. Looking at the images that show up when you Google yourself… and flag any you may not like so they can be removed
6. Using Twitter for thought leadership
7. Landing media and press hits because they do a lot for SEO

Josh Greene is the CEO of The Mather Group, a digital agency that solves marketing challenges for companies of all sizes. With over twenty years of experience creating and implementing digital strategies, Greene empowers top brands and individuals to shape their online presence to support their bottom line. 

He is a frequent speaker at conferences and industry events, including the Public Relations Society of America (PRSA), the AAF, ad:tech, SES, and PR Summit.

One resource mentioned in this episode is:

Christina’s Masterclass: EarnMediaNow.com

Connect with Josh online at: 

Josh on LinkedIn: https://www.linkedin.com/in/joshgreene1/

Josh on Twitter: https://twitter.com/josh_greene

Josh’s Website: TheMatherGroupLLC.com

Join Christina's newsletter for insider tips on growing your business without ads here.

Become a contributor to a top website to build your brand with free resources here.

Click here to join Christina's 3-hour bootcamp Pitch Publicity Profit.

Follow Christina on social media at:

• Website
• Facebook
• Twitter
• Instagram
• LinkedIn
• YouTube
• TikTok

If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don’t forget to tap that subscribe button.

For more podcast episodes, tap here.

Laurie-Ann Murabito is a reformed painfully shy gal who accidentally became a professional speaker. 

In this podcast episode, she talks about how you can find speaking opportunities and how to approach decision-makers so you get booked for them. The 12 specific points she breaks down are: 

1. Looking at where you already hang out and where your memberships are. 
2. Ask people in your network what conferences they go to.
3. Let people know you are a speaker and can speak on specific topics.
4. Find the decision-makers by looking at titles like a program coordinator, organizers, etc. You can also go to the association website and look under “about us” or the “leadership” tab.
5. Find the event planners on LinkedIn to connect with
6. If you can’t find the information, send your pitch to the President of the organization
7. Pitch them by mentioning the event and ask about their process for booking speakers. Then tell them about the topics you speak about. If any sounds interesting, let’s talk!
8. You can get paid on the front end or the back end (to speak and to sell)
9. Be good on the platform, your niche - be specific and show it everywhere.
10. Ask, “what’s your budget for speakers?” Pitch a breakout session to increase your value. Look at their revenue and at who has spoken in the past.
11. Plant seeds to make an offer if no pitching is allowed.
12. Even if you speak for no fee, send a speaker agreement to let them know what a deal they’re getting. In that agreement, ask for testimonials and referrals.

Laurie-Ann Murabito is a Business Mentor & Speaking Strategist who works with clients to communicate with confidence and leverage speaking opportunities and be positioned as the expert, attract high-end clients, and monetize their authority.

Some resources mentioned in this episode are:

• Be in Demand podcast 
• SpeakAndStandOut.com
• SpeakAndStandOut.com/gift

Find Laurie-Ann online at:

• Instagram: https://instagram.com/laurieann.murabito/
• LinkedIn: https://www.linkedin.com/in/laurieann/

Join Christina's newsletter for insider tips on growing your business without ads here.

Become a contributor to a top website to build your brand with free resources here.

Click here to join Christina's 3-hour bootcamp Pitch Publicity Profit.

Follow Christina on social media at:

• Website
• Facebook
• Twitter
• Instagram
• LinkedIn
• YouTube
• TikTok

If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don’t forget to tap that subscribe button.

For more podcast episodes, tap here.