Become a Media Maven

At the end of 2022, I asked the wonderful business owners on my email list to ask me anything about their biggest frustration in learning how to get attention without using ads. 

I saw a recurring theme with three people and answer their questions here about:

• the amount of time it takes to write and repurpose content consistently
• finding and following up with opportunities to be on other people’s platforms
• finding the right people to contact in the media
• how to get messages to stand out so people actually open an email and act upon it
• how to translate attention into sales 

Some resources mentioned in this episode include:

• 16 Places accepting contributors:

https://www.mediamavenandmore.com/contributor/

• Pitch Publicity Profit: 

https://www.mediamavenandmore.com/publicity

• Media Mentoring Program: 

https://www.mediamavenandmore.com/media-mentoring-program/

• Podcast Clout: 

https://podcastclout.com/

• My Newsletter: 

https://www.mediamavenandmore.com/newsletter

• Justin Welsh’s LinkedIn Operating System:

https://www.justinwelsh.me/a/2147505019/Fb2eagAL

• Justin Welsh’s Content Operating System:

https://www.justinwelsh.me/a/2147507660/Fb2eagAL  

Join Christina's newsletter for insider tips on growing your business without ads here.

Become a contributor to a top website to build your brand with free resources here.

Click here to join Christina's 3-hour bootcamp Pitch Publicity Profit.

Follow Christina on social media at:

• Website
• Facebook
• Twitter
• Instagram
• LinkedIn
• YouTube
• TikTok

If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don’t forget to tap that subscribe button.

For more podcast episodes, tap here.

A Media Mentoring Program client of mine reached out on Facebook and suggested an episode idea, so I moved all the other ones down and bumped this one up for her. 

There is such an overlap between social media and PR. They work together, so make them work for you!

1. Build your brand on social media by sharing your expertise on social media. This way when a journalist does their research on you, they are convinced.
2. Share your wins on social media. This shows your TRUE expertise.
3. Do this regularly. Don’t do it once and forget it because then new followers won’t see it and current followers won’t remember.
4. Connect with the person you’re pitching. This is why it’s important to select a handful of ones that will move the needle for you instead of 500 who cover your niche.
5. Don’t just connect - like, comment, retweet, etc.
6. After you pitch them, send them a tweet or message to give them a heads-up.
7. After you earn coverage, share it on social media REPEATEDLY and tag the journalist who made it happen. I talk about the importance of this in previous episodes with journalists.

To do this seamlessly and automatically, I use Agorapulse. 

Try it free for 30 days here: https://www.agorapulse.com/?via=christina86

Join Christina's newsletter for insider tips on growing your business without ads here.

Become a contributor to a top website to build your brand with free resources here.

Click here to join Christina's 3-hour bootcamp Pitch Publicity Profit.

Follow Christina on social media at:

• Website
• Facebook
• Twitter
• Instagram
• LinkedIn
• YouTube
• TikTok

If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don’t forget to tap that subscribe button.

For more podcast episodes, tap here.

Why do we ignore red flags as business owners? I’ve done it many times, but in this episode, I’m going to help you learn from my mistakes. 

I’m breaking down the 10 red flags to look out for when bringing on a new client and sharing some of my personal experiences with some of these signs to just say NO!

1. Balks at your prices
2. Asks you to lower your prices
3. Doesn’t respect the boundaries you’ve set
4. Treats you like their employee or personal assistant
5. Won’t sign your contract
6. Refuses to pay a deposit
7. Doesn’t represent a reputable company
8. Doesn’t have processes… and won’t follow yours
9. Has too many cooks in the kitchen
10. Wants to hop on a call way too often

Join Christina's newsletter for insider tips on growing your business without ads here.

Become a contributor to a top website to build your brand with free resources here.

Click here to join Christina's 3-hour bootcamp Pitch Publicity Profit.

Follow Christina on social media at:

• Website
• Facebook
• Twitter
• Instagram
• LinkedIn
• YouTube
• TikTok

If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don’t forget to tap that subscribe button.

For more podcast episodes, tap here.

Let’s get to my 12 favorite business tools with some free trials. If you subscribe to any of these, I may receive an affiliate commission.

First, make sure you grab my FREE PDF to make it easier than ever to become a contributor to a top website at 16Places.com.

1. Agorapulse
Agorapulse is my absolute favorite social media management tool.

2. ConvertKit
This is what I use to build my email list and stay in touch with people. 

3. Canva
I’m in Canva every day either creating pins, using their photo library for blog post images, creating YouTube thumbnails, etc.

4. SwitchPod
This tripod was created by my mentor, Pat Flynn, to help content creators keep a phone on a level surface to take photos and videos.

5. Teachable
My online course is here and makes managing The Media Mentoring Program drag and drop easy.

6. GrowBots
When it comes to finding the right people to contact and sending outbound emails for business development, GrowBots makes it super easy and personal.

7. SEMRush
SEMRush has all the SEO bells and whistles.

8. RankIQ
This is perfect for keyword research because it considers your ability to rank for a phrase based on searches, traffic, competition, domain authority, and more.

9. Power-Up Podcasting
Before I started my podcast, I didn’t know where to begin. Power-Up Podcasting walks you through every little thing you need to do step by step.

10. AMP’d Up Podcasting
Once your podcast is created, it’s time to grow it!

11. The LinkedIn Operating System
In this course, you will learn how Justin Welsh used LinkedIn to go from zero to 335K+ followers and over $3.2M in income with zero ads.

12. The Content  Operating System
Learn Justin Welsh’s highly systematized approach to producing 475M+ content impressions across LinkedIn and Twitter.

Join Christina's newsletter for insider tips on growing your business without ads here.

Become a contributor to a top website to build your brand with free resources here.

Click here to join Christina's 3-hour bootcamp Pitch Publicity Profit.

Follow Christina on social media at:

• Website
• Facebook
• Twitter
• Instagram
• LinkedIn
• YouTube
• TikTok

If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don’t forget to tap that subscribe button.

For more podcast episodes, tap here.

I love good business and personal development books. After reading so many for years, it’s hard to find some that stand out above the rest. 

So many books are either too generic or all sound the same.

These 20 books all stand out to me and are amazing when it comes to life and business. 

All the books below are linked via my Amazon affiliate link.

1. Secrets of the Millionaire Mind by T. Harv Eker
2. Atomic Habits by James Clear
3. The 12 Week Year by Brian P. Moran
4. Profit First by Mike Michalowicz
5. Limitless by Jim Kwik
6. High-Performance Habits by Brendon Burchard
7. The Five-Second Rule by Mel Robbins
8. The Four-Hour Workweek by Tim Ferriss
9. Built to Sell by John Warrillow
10. We Should All be Millionaires by Rachel Rodgers
11. I’m a Badass at Making Money by Jen Sincero
12. Building a Story Brand by Donald Miller
13. Clockwork by Mike Michalowicz
14. Present Over Perfect by Shauna Niequist
15. The Four Agreements by Miguel Ruiz
16. Talk Triggers by Jay Baer
17. Crush It by Gary Vaynerchuk
18. Year of Yes by Shonda Rhimes
19. The Ride of a Lifetime by Robert Iger
20. How Starbucks Saved My Life by Michael Gates Gil

Click here to listen to How to Work on Your Business Instead of In Your Business with Mike Michalowicz

Click here to listen to How to Sell Your Small Business to an Industry Giant with John Warrillow

Join Christina's newsletter for insider tips on growing your business without ads here.

Become a contributor to a top website to build your brand with free resources here.

Click here to join Christina's 3-hour bootcamp Pitch Publicity Profit.

Follow Christina on social media at:

• Website
• Facebook
• Twitter
• Instagram
• LinkedIn
• YouTube
• TikTok

If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don’t forget to tap that subscribe button.

For more podcast episodes, tap here.

Shoe Dog: A Memoir by the Creator of Nike by Phil Knight is said to be the best business book. Ever. The learning lessons are inferred and not spelled out, but the author summarizes everything he learned at the end.

While I don’t relate to having a product business, I’m struggling to find business and personal development books that aren’t too generic or sound the same.

My quick takeaways and memorable parts of the book:

• Phil Knight doesn’t seem too likable.
• The idea behind Nike started with a college paper. 
• Nike grew through influencer marketing before influencer was a word.
• Nike was more innovative than the other guys… by doing things like using a waffle maker to create the sole of a shoe.
• Nike means the Winged Goddess of Victory.
• The Nike swoosh was created by a female college student, Carolyn Davidson, for just $35. Here’s more on her and her story: https://creativemarket.com/blog/the-35-nike-logo-and-the-woman-who-designed-it
• For some reason, Nike never had money… even the year they had $140 million in sales. That’s why they went public. 
• Today, Phil Knight is worth $35.2 billion.

Join Christina's newsletter for insider tips on growing your business without ads here.

Become a contributor to a top website to build your brand with free resources here.

Click here to join Christina's 3-hour bootcamp Pitch Publicity Profit.

Follow Christina on social media at:

• Website
• Facebook
• Twitter
• Instagram
• LinkedIn
• YouTube
• TikTok

If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don’t forget to tap that subscribe button.

For more podcast episodes, tap here.

When I heard that some podcasters spend HOURS editing a 30-minute podcast episode, I was shocked. There is no reason for that! 

In this episode, I break down how I edit my episodes for both my podcast and YouTube channel in less time than it takes me to record them. 

From cutting out mistakes, pauses, coughs, and everything else you don’t want people to hear, there is an easier way than listening to the entire episode again while you edit. Yes, you can jump straight to the part you need to fix!

Here are some resources mentioned in this episode:

• Become a Contributor: 16Places.com
• Canva Pro Trial: https://mediamavenandmore.com/canva
• Newsletter sign-up: https://mediamavenandmore.com/newsletter 

Join Christina's newsletter for insider tips on growing your business without ads here.

Become a contributor to a top website to build your brand with free resources here.

Click here to join Christina's 3-hour bootcamp Pitch Publicity Profit.

Follow Christina on social media at:

• Website
• Facebook
• Twitter
• Instagram
• LinkedIn
• YouTube
• TikTok

If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don’t forget to tap that subscribe button.

For more podcast episodes, tap here.

I’m happy to say that I was never fired for having a bad work ethic or not hitting goals. The three times I was fired only solidifies why I started my own business. When you listen to this episode, you will understand why!

Join Christina's newsletter for insider tips on growing your business without ads here.

Become a contributor to a top website to build your brand with free resources here.

Click here to join Christina's 3-hour bootcamp Pitch Publicity Profit.

Follow Christina on social media at:

• Website
• Facebook
• Twitter
• Instagram
• LinkedIn
• YouTube
• TikTok

If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don’t forget to tap that subscribe button.

For more podcast episodes, tap here.

Denise Duffield-Thomas is the money mentor for the new wave of online entrepreneurs who want to make money and change the world. She helps entrepreneurs like you charge premium prices, release the fear of money, and create First Class lives.

Her books Get Rich, Lucky Bitch and her newest Chill and Prosper give a fresh and funny roadmap to living a life of abundance without burnout.

In this episode, she talks about how we can make business easier while earning more money by going deep on these five points:

1. Work to your strengths. 
2. Have at least one passive income product.
3. Outsource one more thing. 
4. Join a mastermind.
5. Analyze your money blocks.

Find her at @denisedt on Instagram and Twitter, @deniseduffieldthomas on TikTok, and www.facebook.com/denisedt on Facebook.

Visit her website at www.denisedt.com.

Some other resources mentioned in this episode include:

Chill & Prosper podcast: DeniseDT.com/podcast

Get Rich, Lucky Bitch book: https://amzn.to/3VgM999

Chill and Prosper book: https://amzn.to/3FdJxDe

Pitch Publicity Profit bootcamp: PitchPublicityProfit.com

Christina’s YouTube channel: https://www.youtube.com/@MediaMavenAndMore

Find all episodes at BecomeAMediaMaven.com

Join Christina's newsletter for insider tips on growing your business without ads here.

Become a contributor to a top website to build your brand with free resources here.

Click here to join Christina's 3-hour bootcamp Pitch Publicity Profit.

Follow Christina on social media at:

• Website
• Facebook
• Twitter
• Instagram
• LinkedIn
• YouTube
• TikTok

If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don’t forget to tap that subscribe button.

For more podcast episodes, tap here.

It took me about two years to hire my first team member. Then, it took me eight years to hire my first virtual assistant. Eight years! I was afraid AF to delegate things. 

I thought it was just me, but this isn’t a rare feeling. Many business owners are afraid to loosen the reins a little bit and let go.

That’s why I invited Kristy Yoder to my podcast. She is the founder and CEO of Smart VAs, a virtual assistant agency. She has a fabulous method on how to decide what you should and should not delegate and why. This exercise is a must for every business owner!

She scaled her agency from one virtual assistant to 70+ talented individuals. She grew her business simply through delegation and now wants to teach others to learn the power of delegation.

Kristy is also the host of The Master Delegator Podcast. She created it for entrepreneurs who want to learn how to become effective in the area of delegation, management, and leadership. She talks about different business growth strategies such as hiring virtual assistants, productivity, online marketing, and many more! 

Fun fact: Kristy was born and raised in Manila, Philippines, and moved to the United States in 2019… to my very small hometown of Marion, Ohio!

Find Kristy on:

Instagram: https://www.instagram.com/kristyabbyyoder/

LinkedIn: https://www.linkedin.com/in/kristy-yoder/

Smart VAs: https://smartvirtualassistants.com/

Check out my 3-day bootcamp here:

Pitch Publicity Profit: MediaMavenAndMore.com/Pubilicity

If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don’t forget to tap that subscribe button.

For more, visit MediaMavenAndMore.com/podcast.

Join Christina's newsletter for insider tips on growing your business without ads here.

Become a contributor to a top website to build your brand with free resources here.

Click here to join Christina's 3-hour bootcamp Pitch Publicity Profit.

Follow Christina on social media at:

• Website
• Facebook
• Twitter
• Instagram
• LinkedIn
• YouTube
• TikTok

If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don’t forget to tap that subscribe button.

For more podcast episodes, tap here.